A data profile of the people who buy, follow and care about EWE Baskets Oldenburg in Germany — modelled from more than twelve digital signal sources. EWE Baskets Oldenburg has an estimated audience of 263,761 people in Germany.
The average EWE Baskets Oldenburg fan in Germany is 34.7 years old, more male, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Hamburg, Nordrhein-Westfalen.
Top brand affinities include Borussia Dortmund, dB’s, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (2.87× the country average).
Demographically, the EWE Baskets Oldenburg audience skews more male with an average age of 34.7, and over-indexes on personality traits such as DIY Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical EWE Baskets Oldenburg fan in Germany is more male, around 34.7 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.
The key figures that characterise the EWE Baskets Oldenburg profile in Germany.
36.5% are female, 63.5% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 34.7 |
| Estimated audience size | 263,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 6% |
of the worldwide EWE Baskets Oldenburg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.1% |
| United States | 6.0% |
| Spain | 1.0% |
Where the EWE Baskets Oldenburg audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~200K | 8.46× | |
| 02 | Bremen | ~7K | 2.92× | |
| 03 | Hamburg | ~10K | 2.39× | |
| 04 | Saarland | ~2K | 0.61× | |
| 05 | Schleswig-Holstein | ~4K | 0.43× | |
| 06 | Thüringen | ~3K | 0.40× | |
| 07 | Mecklenburg-Vorpommern | ~2K | 0.39× | |
| 08 | Brandenburg | ~3K | 0.35× | |
| 09 | Sachsen-Anhalt | ~2K | 0.35× | |
| 10 | Rheinland-Pfalz | ~4K | 0.27× | |
| 11 | Berlin | ~3K | 0.27× | |
| 12 | Sachsen | ~3K | 0.25× | |
| 13 | Nordrhein-Westfalen | ~10K | 0.24× | |
| 14 | Hessen | ~5K | 0.23× | |
| 15 | Bayern | ~8K | 0.18× | |
| 16 | Baden-Württemberg | ~6K | 0.17× |
The strongest cross-interests of the EWE Baskets Oldenburg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 2.87× | ||
| 02 | Dynamo Dresden | Sports | 2.61× | ||
| 03 | Sportschau | Sports | 2.41× | ||
| 04 | REWE | Shopping | 2.30× | ||
| 05 | Basketball | Sports | 2.25× | ||
| 06 | Soccer | Sports | 2.18× | ||
| 07 | UEFA Champions League | Sports | 2.14× | ||
| 08 | SV Werder Bremen | Sports | 2.06× | ||
| 09 | FIFA World Cup | Sports | 2.04× | ||
| 10 | Comedy movies | Movies & TV | 2.03× | ||
| 11 | Edeka | Shopping | 1.98× | ||
| 12 | Real estate | Business & Career | 1.88× | ||
| 13 | FC Bayern Munich | Sports | 1.78× | ||
| 14 | Photography | Arts & Culture | 1.75× | ||
| 15 | YouTube | Movies & TV | 1.68× | ||
| 16 | Automobiles | Cars & Mobility | 1.65× | ||
| 17 | Bundesliga | Sports | 1.64× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | TikTok | Internet & Social Media | 1.56× | ||
| 20 | dB’s | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.53× | |
| Social Media Usage | JOY | 1.40× | |
| Creativity | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Travelling | THRILL | 1.03× | |
| Tradition | CONSERVATISM | 1.04× |
EWE Baskets Oldenburg has an estimated audience of 263,761 people in Germany, concentrated in Niedersachsen and Hamburg.
36.5% of EWE Baskets Oldenburg fans are female, 63.5% are male, with an average age of 34.7 years.
EWE Baskets Oldenburg fans show strongest brand affinity for Borussia Dortmund (2.87×), dB’s (1.5×), and FIFA World Cup (2.04×) over the country average.
EWE Baskets Oldenburg fans in Germany are most concentrated in Niedersachsen (reach ~200K), Hamburg (reach ~10K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.
Beyond EWE Baskets Oldenburg itself, the audience over-indexes on dB’s (1.5×), FIFA World Cup (2.04×), FC Bayern Munich (1.78×), and Soccer (2.18×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for EWE Baskets Oldenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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