EWE Baskets Oldenburg Audience in Germany
EWE Baskets Oldenburg has an estimated audience of 269,140 people in Germany. 36.5% are female, 63.5% are male, average age 34.7. Top regions: Niedersachsen, Hamburg, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, Soccer, REWE, UEFA Champions League, FIFA World Cup.
The average EWE Baskets Oldenburg fan in Germany is 34.7 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Hamburg, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, Soccer, REWE, with strongest over-indexing on Borussia Dortmund (2.87× the country average). Demographically, the EWE Baskets Oldenburg audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of EWE Baskets Oldenburg fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 34.7 |
| Estimated audience size | 269,140 |
Audience persona
The typical EWE Baskets Oldenburg fan in Germany is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 201,855 | 8.56× |
| Hamburg | 14,542 | 2.39× |
| Nordrhein-Westfalen | 13,293 | 0.23× |
| Bremen | 6,738 | 2.93× |
| Bayern | 6,505 | 0.15× |
| Hessen | 4,545 | 0.22× |
| Baden-Württemberg | 4,440 | 0.12× |
| Schleswig-Holstein | 3,824 | 0.4× |
| Berlin | 2,699 | 0.22× |
| Sachsen | 1,727 | 0.13× |
| Mecklenburg-Vorpommern | 1,212 | 0.24× |
| Rheinland-Pfalz | 1,026 | 0.08× |
| Sachsen-Anhalt | 920 | 0.13× |
| Brandenburg | 666 | 0.08× |
| Thüringen | 505 | 0.07× |
| Saarland | 171 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.87× | Sports |
| Soccer | 2.18× | Sports |
| REWE | 2.3× | Shopping |
| UEFA Champions League | 2.14× | Sports |
| FIFA World Cup | 2.04× | Sports |
| FC Bayern Munich | 1.78× | Sports |
| Sportschau | 2.41× | Sports |
| Edeka | 1.98× | Shopping |
| YouTube | 1.68× | Movies & TV |
| Comedy movies | 2.03× | Movies & TV |
| American football | 2.07× | Sports |
| Basketball | 2.25× | Sports |
| SV Werder Bremen | 2.06× | Sports |
| TikTok | 1.56× | Internet & Social Media |
| 1.56× | Internet & Social Media | |
| Bundesliga | 1.64× | Sports |
| Photography | 1.75× | Arts & Culture |
| Real estate | 1.88× | Business & Career |
| Automobiles | 1.65× | Cars & Mobility |
| Dynamo Dresden | 2.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.15 |
| Career Orientation | POWER | 1.02 |
| Sports Activity | POWER | 1.01 |
| Travelling | THRILL | 0.98 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.0% |
| United States | 5.7% |
| Spain | 1.0% |
See EWE Baskets Oldenburg audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does EWE Baskets Oldenburg have in Germany?
EWE Baskets Oldenburg has an estimated audience of 269,140 people in Germany, concentrated in Niedersachsen and Hamburg.
What is the gender split and age of EWE Baskets Oldenburg fans?
36.5% of EWE Baskets Oldenburg fans are female, 63.5% are male, with an average age of 34.7 years.
Which brands do EWE Baskets Oldenburg fans like most?
EWE Baskets Oldenburg fans show strongest brand affinity for Borussia Dortmund (2.87×), Soccer (2.18×), and REWE (2.3×) over the country average.
Where do EWE Baskets Oldenburg fans live in Germany?
EWE Baskets Oldenburg fans in Germany are most concentrated in Niedersachsen (reach 201,855), Hamburg (reach 14,542), and Nordrhein-Westfalen (reach 13,293). These three regions account for the largest share of the active audience.
What other brands do EWE Baskets Oldenburg fans also like?
Beyond EWE Baskets Oldenburg itself, the audience over-indexes on Soccer (2.18×), REWE (2.3×), UEFA Champions League (2.14×), and FIFA World Cup (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EWE Baskets Oldenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.