Ratiopharm Ulm Audience in Germany
Ratiopharm Ulm has an estimated audience of 393,095 people in Germany. 32.1% are female, 67.9% are male, average age 33.8. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: 1. FC Heidenheim, Basketball Bundesliga, Borussia Dortmund, FIBA EuroBasket, F.C. Hansa Rostock.
The average Ratiopharm Ulm fan in Germany is 33.8 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include 1. FC Heidenheim, Basketball Bundesliga, Borussia Dortmund, with strongest over-indexing on 1. FC Heidenheim (38.33× the country average). Demographically, the Ratiopharm Ulm audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Ratiopharm Ulm fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 33.8 |
| Estimated audience size | 393,095 |
Audience persona
The typical Ratiopharm Ulm fan in Germany is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for 1. FC Heidenheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 294,822 | 7.74× |
| Bayern | 266,730 | 4.22× |
| Nordrhein-Westfalen | 22,433 | 0.26× |
| Hessen | 14,593 | 0.49× |
| Niedersachsen | 13,897 | 0.36× |
| Sachsen | 8,561 | 0.44× |
| Berlin | 7,626 | 0.43× |
| Rheinland-Pfalz | 5,742 | 0.29× |
| Hamburg | 2,859 | 0.32× |
| Brandenburg | 2,447 | 0.2× |
| Thüringen | 2,159 | 0.22× |
| Sachsen-Anhalt | 2,075 | 0.2× |
| Schleswig-Holstein | 2,054 | 0.15× |
| Mecklenburg-Vorpommern | 1,981 | 0.26× |
| Saarland | 1,348 | 0.28× |
| Bremen | 438 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1. FC Heidenheim | 38.33× | Sports |
| Basketball Bundesliga | 27.78× | Sports |
| Borussia Dortmund | 2.6× | Sports |
| FIBA EuroBasket | 18.42× | Sports |
| F.C. Hansa Rostock | 6.7× | Sports |
| Dirk Nowitzki | 20× | Sports |
| Alba Berlin | 17.73× | Sports |
| Portland Trail Blazers | 20× | Sports |
| Utah Jazz | 20× | Sports |
| EuroLeague | 21.26× | Sports |
| Charlotte Hornets | 20× | Sports |
| San Francisco 49ers | 20× | Sports |
| Giannis Antetokounmpo | 19.14× | Sports |
| Los Angeles Clippers | 18.55× | Sports |
| Luka Dončić | 20× | Sports |
| VfB Stuttgart | 3.33× | Sports |
| Stephen Curry | 17.88× | Sports |
| FC Bayern Munich | 2.21× | Sports |
| Indiana Pacers | 20× | Sports |
| Sportschau | 2.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.17 |
| Career Orientation | POWER | 1.11 |
| Sports Activity | POWER | 1.1 |
| Risk Appetite | THRILL | 1.09 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.1% |
| United States | 10.2% |
| Italy | 2.4% |
See Ratiopharm Ulm audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Ratiopharm Ulm have in Germany?
Ratiopharm Ulm has an estimated audience of 393,095 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Ratiopharm Ulm fans?
32.1% of Ratiopharm Ulm fans are female, 67.9% are male, with an average age of 33.8 years.
Which brands do Ratiopharm Ulm fans like most?
Ratiopharm Ulm fans show strongest brand affinity for 1. FC Heidenheim (38.33×), Basketball Bundesliga (27.78×), and Borussia Dortmund (2.6×) over the country average.
Where do Ratiopharm Ulm fans live in Germany?
Ratiopharm Ulm fans in Germany are most concentrated in Baden-Württemberg (reach 294,822), Bayern (reach 266,730), and Nordrhein-Westfalen (reach 22,433). These three regions account for the largest share of the active audience.
What other brands do Ratiopharm Ulm fans also like?
Beyond Ratiopharm Ulm itself, the audience over-indexes on Basketball Bundesliga (27.78×), Borussia Dortmund (2.6×), FIBA EuroBasket (18.42×), and F.C. Hansa Rostock (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ratiopharm Ulm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.