Rascasse Audience Intelligence

Ratiopharm Ulm Audience in Germany

A data profile of the people who buy, follow and care about Ratiopharm Ulm in Germany — modelled from more than twelve digital signal sources. Ratiopharm Ulm has an estimated audience of 259,512 people in Germany.

#71among Basketball in Germany#318among Team in Germany#1544in Sports

The average Ratiopharm Ulm fan in Germany is 33.8 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Borussia Dortmund, FIFA World Cup, REWE, with strongest over-indexing on Borussia Dortmund (4.23× the country average).

Demographically, the Ratiopharm Ulm audience skews more male with an average age of 33.8, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ratiopharm Ulm fan in Germany is more male, around 33.8 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ratiopharm Ulm profile in Germany.

Audience size
260K
in Germany
Gender
32.1%♀
67.9% male
Age
33.8
average years
Country rank
#19181
Team in Germany
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ratiopharm Ulm fans

32.1% are female, 67.9% are male, average age 33.8.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Ratiopharm Ulm audience in Germany
MetricValue
Female32.1%
Male67.9%
Average age33.8
Estimated audience size259,512
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Ratiopharm Ulm audience in Germany
Age bracketShare%
16-1929%
20-2925%
30-3922%
40-4919%
50+6%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Ratiopharm Ulm audience comes from Germany.

Worldwide audience distribution share by country for Ratiopharm Ulm
CountryShare
Germany56.9%
United States14.0%
Italy3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ratiopharm Ulm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ratiopharm Ulm fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K7.79×
02Bayern~300K4.20×
03Bremen~2K0.63×
04Saarland~2K0.51×
05Sachsen~10K0.50×
06Hessen~10K0.47×
07Mecklenburg-Vorpommern~3K0.44×
08Berlin~7K0.43×
09Thüringen~4K0.41×
10Sachsen-Anhalt~4K0.41×
11Hamburg~3K0.39×
12Rheinland-Pfalz~7K0.38×
13Niedersachsen~10K0.37×
14Brandenburg~4K0.37×
15Schleswig-Holstein~5K0.33×
16Nordrhein-Westfalen~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Ratiopharm Ulm, Germany
0.27×1.00×7.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ratiopharm Ulm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ratiopharm Ulm audience
#·InterestCategoryAffinity×
01Borussia DortmundSports4.23×
02REWEShopping3.91×
03SUVsCars & Mobility3.58×
04FIFA World CupSports3.42×
05SoccerSports3.41×
06BarbecueFood & Beverages3.31×
07EdekaShopping3.22×
08Real estateBusiness & Career3.22×
09Comedy moviesMovies & TV3.20×
10NatureHome & Garden3.10×
11PhotographyArts & Culture2.94×
12Deutsche BahnCars & Mobility2.88×
13AutomobilesCars & Mobility2.77×
14Rock musicMusic & Radio2.76×
15YouTubeMovies & TV2.68×
16Current eventsArts & Culture2.59×
17InstagramInternet & Social Media2.49×
18Physical fitnessSports2.44×
19BeautyBeauty & Wellness2.27×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ratiopharm Ulm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ratiopharm Ulm audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.34×
CreativityOPEN2.18×
PatriotismCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ratiopharm Ulm audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.10×
Healthy LifestyleBALANCE1.15×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ratiopharm Ulm have in Germany?

Ratiopharm Ulm has an estimated audience of 259,512 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Ratiopharm Ulm fans?

32.1% of Ratiopharm Ulm fans are female, 67.9% are male, with an average age of 33.8 years.

03

Which brands do Ratiopharm Ulm fans like most?

Ratiopharm Ulm fans show strongest brand affinity for Borussia Dortmund (4.23×), FIFA World Cup (3.42×), and REWE (3.91×) over the country average.

04

Where do Ratiopharm Ulm fans live in Germany?

Ratiopharm Ulm fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Bayern (reach ~300K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ratiopharm Ulm fans also like?

Beyond Ratiopharm Ulm itself, the audience over-indexes on FIFA World Cup (3.42×), REWE (3.91×), Soccer (3.41×), and Edeka (3.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ratiopharm Ulm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ratiopharm Ulm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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