Rascasse Audience Intelligence

Thomas Sabo Target Market in France

A data profile of the people who buy, follow and care about Thomas Sabo in France — modelled from more than twelve digital signal sources. Thomas Sabo has an estimated audience of 194,192 people in France.

#16among Jewelry in France#1750among Brand in France#765in Fashion & Accessoires

The average Thomas Sabo fan in France is 35.9 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Grand Est.

Top brand affinities include Adriana Lima, Apiary, Emily Ratajkowski, with strongest over-indexing on Adriana Lima (68.04× the country average).

Demographically, the Thomas Sabo audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Thomas Sabo fan in France is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Adriana Lima.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Thomas Sabo profile in France.

Audience size
194K
in France
Gender
73.5%♀
26.5% male
Age
35.9
average years
Country rank
#15531
Brand in France
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thomas Sabo

73.5% are female, 26.5% are male, average age 35.9.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Thomas Sabo audience in France
MetricValue
Female73.5%
Male26.5%
Average age35.9
Estimated audience size194,192
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Thomas Sabo audience in France
Age bracketShare%
16-1926%
20-2923%
30-3919%
40-4920%
50+12%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Thomas Sabo audience comes from France.

Worldwide audience distribution share by country for Thomas Sabo
CountryShare
Germany34.3%
United Kingdom15.4%
France7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas Sabo audience in France is strongest.

Fig. 05

Top regions by affinity

Thomas Sabo customers by region in France
#RegionReachAffinity×
01Provence-Alpes-Côte d'Azur~30K1.96×
02Grand Est~30K1.62×
03Île-de-France~50K1.52×
04Auvergne-Rhône-Alpes~20K1.02×
05Normandy~9K0.93×
06Nouvelle-Aquitaine~20K0.92×
07Hauts-de-France~10K0.87×
08Occitanie~10K0.85×
09Bourgogne-Franche-Comté~6K0.78×
10Pays de la Loire~8K0.76×
11Corsica<1K0.74×
12Centre-Val de Loire~5K0.71×
13Brittany~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Thomas Sabo, France
0.66×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas Sabo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas Sabo audience
#·InterestCategoryAffinity×
01Casa MilàTravel & Leisure124.51×
02ApiaryTechnology & Electronics112.37×
03Monica VinaderFashion & Accessoires103.91×
04Candice SwanepoelFashion & Accessoires84.66×
05Celeste BarberMovies & TV84.66×
06Urban beekeepingHome & Garden71.74×
07Adriana LimaFashion & Accessoires68.04×
08Miranda KerrFashion & Accessoires56.11×
09BuccellatiFashion & Accessoires50.94×
10PAOK FCSports48.24×
11AGATHA ParisFashion & Accessoires42.42×
12Emily RatajkowskiFashion & Accessoires38.55×
13CLUSEFashion & Accessoires35.96×
14Cara DelevingneFashion & Accessoires32.84×
15Gal GadotFashion & Accessoires20.00×
16Zoë KravitzMovies & TV20.00×
17Steve MaddenFashion & Accessoires18.40×
18MineralFashion & Accessoires11.67×
19Sustainable tourismBusiness & Career11.21×
20Arts and musicArts & Culture2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas Sabo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas Sabo audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.26×
MindfulnessBALANCE1.60×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas Sabo audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.71×
TraditionCONSERVATISM0.76×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thomas Sabo's target market in France?

Thomas Sabo's target market in France covers an estimated 194,192 people, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.

02

What is the gender split and age of Thomas Sabo customers?

73.5% of the Thomas Sabo audience are female, 26.5% are male, with an average age of 35.9 years.

03

Which brands do Thomas Sabo fans like most?

Thomas Sabo fans show strongest brand affinity for Adriana Lima (68.04×), Apiary (112.37×), and Emily Ratajkowski (38.55×) over the country average.

04

Where do Thomas Sabo fans live in France?

Thomas Sabo fans in France are most concentrated in Île-de-France (reach ~50K), Provence-Alpes-Côte d'Azur (reach ~30K), and Grand Est (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas Sabo fans also like?

Beyond Thomas Sabo itself, the audience over-indexes on Apiary (112.37×), Emily Ratajkowski (38.55×), Candice Swanepoel (84.66×), and CLUSE (35.96×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in France

See Thomas Sabo audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Thomas Sabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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