Vitreous enamel Audience in United States
Vitreous enamel has an estimated audience of 2,600,460 people in United States. 68.1% are female, 31.9% are male, average age 39.8. Top brand affinities: Bank account, UK garage, Throne of Glass, Fairy godmother, Goop.
Top brand affinities include Bank account, UK garage, Throne of Glass, with strongest over-indexing on Bank account (2.55× the country average). Demographically, the Vitreous enamel audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Home & Garden · Type: Topic
Demographics of Vitreous enamel fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 39.8 |
| Estimated audience size | 2,600,460 |
Audience persona
The typical Vitreous enamel fan in United States is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 2.55× | Business & Career |
| UK garage | 4.54× | Music & Radio |
| Throne of Glass | 5.66× | Literature |
| Fairy godmother | 5.58× | Literature |
| Goop | 3.69× | Internet & Social Media |
| Historic site | 2.86× | Arts & Culture |
| Vocal harmony | 3× | Music & Radio |
| Jesse Plemons | 2.2× | Movies & TV |
| Governor of Michigan | 4.69× | Politics & Society |
| Chromebook | 3.31× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.01× | Sports |
| Wikia | 1.78× | Internet & Social Media |
| Wok | 3.35× | Food & Beverages |
| Mothercare | 1.63× | Kids & Family |
| Janitor | 3.22× | Home & Garden |
| Monogram | 1.92× | Home & Garden |
| Home staging | 2.56× | Home & Garden |
| Hibachi | 3.79× | Food & Beverages |
| Mathcore | 3.84× | Music & Radio |
| Grinch | 1.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.57 |
| Creativity | OPEN | 1.48 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Luxury Orientation | PREMIUM | 1.4 |
| Price Sensitivity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.8% |
| United States | 10.7% |
| Netherlands | 9.0% |
See Vitreous enamel audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vitreous enamel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.