Rascasse Audience Intelligence

Vitreous enamel Audience in United States

A data profile of the people who buy, follow and care about Vitreous enamel in United States — modelled from more than twelve digital signal sources. Vitreous enamel has an estimated audience of 2,600,460 people in United States.

#5508among Topic in United States#694in Home & Garden

The average Vitreous enamel fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alison Brie, Columbo, IKEA, with strongest over-indexing on Alison Brie (20× the country average).

Demographically, the Vitreous enamel audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vitreous enamel fan in United States is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Alison Brie.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitreous enamel profile in United States.

Audience size
2.6M
in United States
Gender
68.1%♀
31.9% male
Age
39.8
average years
Country rank
#11563
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitreous enamel fans

68.1% are female, 31.9% are male, average age 39.8.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Vitreous enamel audience in United States
MetricValue
Female68.1%
Male31.9%
Average age39.8
Estimated audience size2,600,460
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Vitreous enamel audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Vitreous enamel audience comes from United States.

Worldwide audience distribution share by country for Vitreous enamel
CountryShare
Germany24.8%
United States10.7%
Netherlands9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitreous enamel audience in United States is strongest.

Fig. 05

Top regions by affinity

Vitreous enamel fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.19×
02Vermont~5K1.17×
03Montana~8K1.11×
04Rhode Island~9K1.09×
05South Dakota~6K1.07×
06New Hampshire~10K1.06×
07Washington, District of Columbia~8K1.06×
08Hawaii~10K1.05×
09Maine~10K1.05×
10Idaho~10K1.04×
11West Virginia~10K1.03×
12North Dakota~6K1.03×
13New Mexico~10K1.02×
14Nebraska~10K1.01×
15Delaware~7K1.01×
16Arkansas~20K0.99×
17Mississippi~20K0.99×
18Oregon~30K0.98×
19Nevada~20K0.98×
20Iowa~20K0.98×
21Kansas~20K0.98×
22Oklahoma~30K0.97×
23Connecticut~30K0.97×
24Louisiana~30K0.96×
25Kentucky~30K0.96×
26Utah~20K0.96×
27Washington~50K0.95×
28Wisconsin~40K0.95×
29Alabama~30K0.95×
30Missouri~40K0.94×
31South Carolina~40K0.94×
32Tennessee~50K0.93×
33Massachusetts~50K0.93×
34Indiana~40K0.93×
35Maryland~40K0.93×
36Colorado~40K0.93×
37Minnesota~30K0.93×
38New York~100K0.92×
39Arizona~50K0.92×
40Michigan~60K0.90×
41Virginia~60K0.90×
42New Jersey~60K0.89×
43Pennsylvania~80K0.88×
44Georgia~70K0.88×
45Ohio~70K0.88×
46North Carolina~70K0.88×
47Illinois~70K0.86×
48California~200K0.83×
49Florida~100K0.80×
50Texas~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Vitreous enamel, United States
0.78×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitreous enamel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitreous enamel audience
#·InterestCategoryAffinity×
01Alison BrieMovies & TV20.00×
02ColumboMovies & TV20.00×
03Merci (company)Food & Beverages20.00×
04Aloe BlaccMusic & Radio17.48×
05Stitch!Movies & TV4.68×
06Malibu RumFood & Beverages4.26×
07Vintage clothingFashion & Accessoires2.20×
08Handmade jewelryFashion & Accessoires2.02×
09BeetlejuiceMovies & TV1.96×
10Ace HardwareHome & Garden1.91×
11Microwave ovenHome & Garden1.89×
12MenardsHome & Garden1.82×
13PokémonGames1.79×
14InnovationBusiness & Career1.75×
15IKEAHome & Garden1.74×
16EtsyFashion & Accessoires1.65×
17Cyber MondayShopping1.60×
18Trader Joe'sShopping1.59×
19Discount storesShopping1.58×
20Five BelowShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitreous enamel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitreous enamel audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.40×
IndulgenceJOY1.36×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitreous enamel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Social Media UsageJOY0.87×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitreous enamel have in United States?

Vitreous enamel has an estimated audience of 2,600,460 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vitreous enamel fans?

68.1% of Vitreous enamel fans are female, 31.9% are male, with an average age of 39.8 years.

03

Which brands do Vitreous enamel fans like most?

Vitreous enamel fans show strongest brand affinity for Alison Brie (20×), Columbo (20×), and IKEA (1.74×) over the country average.

04

Where do Vitreous enamel fans live in United States?

Vitreous enamel fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vitreous enamel fans also like?

Beyond Vitreous enamel itself, the audience over-indexes on Columbo (20×), IKEA (1.74×), Vintage clothing (2.2×), and Trader Joe's (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Vitreous enamel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitreous enamel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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