Vitreous enamel Audience in United States
Vitreous enamel has an estimated audience of 2,600,460 people in United States. 68.1% are female, 31.9% are male, average age 39.8. Top brand affinities: Alison Brie, Google Maps, Indeed.com, Capital One, Beetlejuice.
Top brand affinities include Alison Brie, Google Maps, Indeed.com, with strongest over-indexing on Alison Brie (20× the country average). Demographically, the Vitreous enamel audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Home & Garden · Type: Topic
Demographics of Vitreous enamel fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 39.8 |
| Estimated audience size | 2,600,460 |
Audience persona
The typical Vitreous enamel fan in United States is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Alison Brie.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alison Brie | 20× | Movies & TV |
| Google Maps | 3.76× | Internet & Social Media |
| Indeed.com | 3.48× | Business & Career |
| Capital One | 3.32× | Business & Career |
| Beetlejuice | 3.84× | Movies & TV |
| Google News | 4.05× | News |
| Stitch! | 6.64× | Movies & TV |
| Enterprise Rent-A-Car | 3.34× | Cars & Mobility |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Bruce Willis | 3.94× | Movies & TV |
| Khan Academy | 4.47× | Business & Career |
| AccuWeather | 3.28× | Home & Garden |
| Planet Fitness | 2.02× | Sports |
| Circle K | 3.54× | Shopping |
| MSN | 2.01× | News |
| Diane Keaton | 3.11× | Movies & TV |
| Hobby Lobby | 1.9× | Home & Garden |
| Columbo | 15.13× | Movies & TV |
| Artificial nails | 3.88× | Beauty & Wellness |
| Dollar General | 1.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.57 |
| Creativity | OPEN | 1.48 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Luxury Orientation | PREMIUM | 1.4 |
| Price Sensitivity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.8% |
| United States | 10.7% |
| Netherlands | 9.0% |
See Vitreous enamel audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vitreous enamel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.