Rascasse Audience Intelligence

taz. die tageszeitung Audience in Germany

A data profile of the people who buy, follow and care about taz. die tageszeitung in Germany — modelled from more than twelve digital signal sources. taz. die tageszeitung has an estimated audience of 481,228 people in Germany.

#68among Newspaper in Germany#409among Website / Newspaper / Magazine in Germany#146in News

The average taz. die tageszeitung fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Thüringen, Bayern.

Top brand affinities include Trend analysis, Correctiv, Tagesschau, with strongest over-indexing on Trend analysis (10.3× the country average).

Demographically, the taz. die tageszeitung audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical taz. die tageszeitung fan in Germany is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Trend analysis.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the taz. die tageszeitung profile in Germany.

Audience size
481K
in Germany
Gender
52.6%♀
47.4% male
Age
40.8
average years
Country rank
#12115
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of taz. die tageszeitung

52.6% are female, 47.4% are male, average age 40.8.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for taz. die tageszeitung audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age40.8
Estimated audience size481,228
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the taz. die tageszeitung audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

89.9%

of the worldwide taz. die tageszeitung audience comes from Germany.

Worldwide audience distribution share by country for taz. die tageszeitung
CountryShare
Germany89.9%
Switzerland3.2%
United States2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the taz. die tageszeitung audience in Germany is strongest.

Fig. 05

Top regions by affinity

taz. die tageszeitung fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K4.27×
02Saarland~10K1.68×
03Berlin~30K1.29×
04Schleswig-Holstein~20K0.96×
05Bremen~4K0.96×
06Brandenburg~10K0.89×
07Mecklenburg-Vorpommern~8K0.86×
08Sachsen-Anhalt~10K0.83×
09Hamburg~9K0.80×
10Sachsen~20K0.79×
11Niedersachsen~40K0.75×
12Rheinland-Pfalz~20K0.73×
13Hessen~20K0.65×
14Bayern~50K0.63×
15Baden-Württemberg~40K0.55×
16Nordrhein-Westfalen~60K0.54×
Fig. 06

Affinity by region

Affinity by region — taz. die tageszeitung, Germany
0.54×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the taz. die tageszeitung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for taz. die tageszeitung audience
#·InterestCategoryAffinity×
01CorrectivPolitics & Society39.50×
02Hengameh YaghoobifarahLiterature39.50×
03VolksverpetzerNews26.76×
04CampactPolitics & Society17.70×
05Trend analysisBusiness & Career10.30×
06finanzen.netBusiness & Career9.31×
07Flightradar24Travel & Leisure5.28×
08TagesschauMovies & TV5.01×
09Der PostillonInternet & Social Media4.87×
10Apollo NewsPolitics & Society4.43×
11Spiegel OnlineNews4.03×
12Der SpiegelNews4.03×
13Der TagesspiegelNews3.98×
14FOCUS OnlineNews3.92×
15FlixBusCars & Mobility3.17×
16SportschauSports2.85×
17News magazineNews2.79×
18ZDFMovies & TV2.45×
19BildNews2.16×
20GermanyTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the taz. die tageszeitung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by taz. die tageszeitung audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
SpiritualityBALANCE1.67×
Early Adopter MentalityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by taz. die tageszeitung audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.97×
Luxury OrientationPREMIUM0.97×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does taz. die tageszeitung have in Germany?

taz. die tageszeitung has an estimated audience of 481,228 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.

02

What is the gender split and age of taz. die tageszeitung fans?

52.6% of taz. die tageszeitung fans are female, 47.4% are male, with an average age of 40.8 years.

03

Which brands do taz. die tageszeitung fans like most?

taz. die tageszeitung fans show strongest brand affinity for Trend analysis (10.3×), Correctiv (39.5×), and Tagesschau (5.01×) over the country average.

04

Where do taz. die tageszeitung fans live in Germany?

taz. die tageszeitung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Thüringen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do taz. die tageszeitung fans also like?

Beyond taz. die tageszeitung itself, the audience over-indexes on Correctiv (39.5×), Tagesschau (5.01×), finanzen.net (9.31×), and FOCUS Online (3.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See taz. die tageszeitung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for taz. die tageszeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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