Rascasse Audience Intelligence

taz. die tageszeitung Audience Demographics in Germany

taz. die tageszeitung has an estimated audience of 697K people in Germany.

#53among Newspaper in Germany
#327among websites & media in Germany
#123in News

The average taz. die tageszeitung fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, taz. die tageszeitung ranks #53 among the 1314 objects in Newspaper in Germany.

Women make up 52.6% of the fan base, 4.6 percentage points more than the group average.

Compared with the other 1313 objects in Newspaper, taz. die tageszeitung fans stand out for their interest in Correctiv, Hengameh Yaghoobifarah and Krisenchat.

Most fans live in Nordrhein-Westfalen, Thüringen, Bayern.

Top affinities include Correctiv, Hengameh Yaghoobifarah, Krisenchat, with strongest over-indexing on Correctiv (39.5× the country average).

Demographically, the taz. die tageszeitung audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical taz. die tageszeitung fan in Germany is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Correctiv.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
697K
in Germany
Gender
52.6%♀
47.4% male
Age
41.5
average years
Country rank
#9414
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of taz. die tageszeitung

52.6% are female, 47.4% are male, average age 41.5.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for taz. die tageszeitung audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age41.5
Estimated audience size697K
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the taz. die tageszeitung audience in Germany
Age bracketShare%
16-2415%
25-3418%
35-4422%
45-5425%
55+21%
Fig. 04

Worldwide distribution

89.9%

of the worldwide taz. die tageszeitung audience comes from Germany.

Worldwide audience distribution share by country for taz. die tageszeitung
CountryShare
Germany89.9%
Switzerland2.6%
United States1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

taz. die tageszeitung fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~70K4.22×
02Saarland~10K1.62×
03Berlin~40K1.30×
04Bremen~6K0.99×
05Schleswig-Holstein~20K0.95×
06Brandenburg~20K0.87×
07Mecklenburg-Vorpommern~10K0.85×
08Sachsen-Anhalt~20K0.84×
09Hamburg~10K0.80×
10Sachsen~30K0.78×
11Niedersachsen~50K0.75×
12Rheinland-Pfalz~30K0.73×
13Hessen~30K0.66×
14Bayern~70K0.62×
15Baden-Württemberg~50K0.56×
16Nordrhein-Westfalen~80K0.55×
Fig. 06

Affinity by region

Affinity by region — taz. die tageszeitung, Germany
0.55×1.00×4.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the taz. die tageszeitung audience vs. the country average
#·InterestCategoryAffinity×
01CorrectivPolitics & Society39.50×
02Hengameh YaghoobifarahLiterature39.50×
03KrisenchatPolitics & Society26.83×
04VolksverpetzerNews26.76×
05CampactPolitics & Society17.70×
06c't magazinTechnology & Electronics10.40×
07Trend analysisBusiness & Career10.30×
08finanzen.netBusiness & Career9.31×
09Flightradar24Travel & Leisure5.28×
10TagesschauMovies & TV5.01×
11Der PostillonInternet & Social Media4.87×
12Apollo NewsPolitics & Society4.43×
13Spiegel OnlineNews4.03×
14Der SpiegelNews4.03×
15Der TagesspiegelNews3.98×
16FOCUS OnlineNews3.92×
17SportschauSports2.85×
18News magazineNews2.79×
19ZDFMovies & TV2.45×
20BildNews2.16×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the taz. die tageszeitung audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the taz. die tageszeitung audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
SpiritualityBALANCE1.67×
Early Adopter MentalityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the taz. die tageszeitung audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.97×
Luxury OrientationPREMIUM0.97×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in taz. die tageszeitung over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/taz-die-tageszeitung-20987” · Methodology