taz. die tageszeitung Audience in Germany
taz. die tageszeitung has an estimated audience of 481,186 people in Germany. 52.6% are female, 47.4% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Trend analysis, Correctiv, Tagesschau, Spiegel Online, finanzen.net.
The average taz. die tageszeitung fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Trend analysis, Correctiv, Tagesschau, with strongest over-indexing on Trend analysis (10.3× the country average). Demographically, the taz. die tageszeitung audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of taz. die tageszeitung fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.8 |
| Estimated audience size | 481,186 |
Audience persona
The typical taz. die tageszeitung fan in Germany is balanced, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Trend analysis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,077 | 0.6× |
| Bayern | 51,937 | 0.67× |
| Niedersachsen | 36,092 | 0.77× |
| Baden-Württemberg | 34,496 | 0.53× |
| Berlin | 30,509 | 1.42× |
| Thüringen | 29,736 | 2.43× |
| Sachsen | 25,321 | 1.07× |
| Schleswig-Holstein | 22,143 | 1.28× |
| Hessen | 21,623 | 0.59× |
| Brandenburg | 17,683 | 1.18× |
| Rheinland-Pfalz | 14,231 | 0.59× |
| Mecklenburg-Vorpommern | 10,405 | 1.13× |
| Hamburg | 10,381 | 0.95× |
| Sachsen-Anhalt | 10,322 | 0.83× |
| Saarland | 7,225 | 1.22× |
| Bremen | 3,010 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trend analysis | 10.3× | Business & Career |
| Correctiv | 39.5× | Politics & Society |
| Tagesschau | 5.01× | Movies & TV |
| Spiegel Online | 4.03× | News |
| finanzen.net | 9.31× | Business & Career |
| FOCUS Online | 3.92× | News |
| Volksverpetzer | 26.76× | News |
| Campact | 17.7× | Politics & Society |
| Der Spiegel | 4.03× | News |
| Bild | 2.16× | News |
| Der Tagesspiegel | 3.98× | News |
| Sportschau | 2.85× | Sports |
| News magazine | 2.79× | News |
| Gala | 2.38× | News |
| Germany | 1.56× | Travel & Leisure |
| Flightradar24 | 5.28× | Travel & Leisure |
| Hengameh Yaghoobifarah | 39.5× | Literature |
| ZDF | 2.45× | Movies & TV |
| c't magazin | 10.4× | Technology & Electronics |
| Der Postillon | 4.87× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.53 |
| Sustainability | BALANCE | 1.49 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Community Orientation | OPEN | 1.39 |
| Pet Ownership | JOY | 1.39 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.9% |
| Switzerland | 3.2% |
| United States | 2.3% |
See taz. die tageszeitung audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does taz. die tageszeitung have in Germany?
taz. die tageszeitung has an estimated audience of 481,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of taz. die tageszeitung fans?
52.6% of taz. die tageszeitung fans are female, 47.4% are male, with an average age of 40.8 years.
Which brands do taz. die tageszeitung fans like most?
taz. die tageszeitung fans show strongest brand affinity for Trend analysis (10.3×), Correctiv (39.5×), and Tagesschau (5.01×) over the country average.
Where do taz. die tageszeitung fans live in Germany?
taz. die tageszeitung fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,077), Bayern (reach 51,937), and Niedersachsen (reach 36,092). These three regions account for the largest share of the active audience.
What other brands do taz. die tageszeitung fans also like?
Beyond taz. die tageszeitung itself, the audience over-indexes on Correctiv (39.5×), Tagesschau (5.01×), Spiegel Online (4.03×), and finanzen.net (9.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for taz. die tageszeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.