Rascasse Audience Intelligence

heise online Audience in Germany

A data profile of the people who buy, follow and care about heise online in Germany — modelled from more than twelve digital signal sources. heise online has an estimated audience of 497,964 people in Germany.

#397among Website / Newspaper / Magazine in Germany#508in Technology & Electronics

The average heise online fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trend analysis, Johor Bahru, FRITZ!Box, with strongest over-indexing on Trend analysis (8.95× the country average).

Demographically, the heise online audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical heise online fan in Germany is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Trend analysis.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the heise online profile in Germany.

Audience size
498K
in Germany
Gender
24.3%♀
75.7% male
Age
40.3
average years
Country rank
#11789
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+163%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of heise online

24.3% are female, 75.7% are male, average age 40.3.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for heise online audience in Germany
MetricValue
Female24.3%
Male75.7%
Average age40.3
Estimated audience size497,964
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the heise online audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3924%
40-4925%
50+17%
Fig. 04

Worldwide distribution

85.7%

of the worldwide heise online audience comes from Germany.

Worldwide audience distribution share by country for heise online
CountryShare
Germany85.7%
Austria4.5%
Switzerland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the heise online audience in Germany is strongest.

Fig. 05

Top regions by affinity

heise online fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.24×
02Berlin~30K1.23×
03Mecklenburg-Vorpommern~10K1.19×
04Sachsen~30K1.18×
05Bayern~80K1.06×
06Niedersachsen~50K1.04×
07Hamburg~10K1.01×
08Schleswig-Holstein~20K1.00×
09Nordrhein-Westfalen~100K0.97×
10Hessen~30K0.96×
11Baden-Württemberg~60K0.95×
12Thüringen~10K0.92×
13Bremen~3K0.88×
14Sachsen-Anhalt~10K0.86×
15Rheinland-Pfalz~20K0.85×
16Saarland~5K0.81×
Fig. 06

Affinity by region

Affinity by region — heise online, Germany
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the heise online audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for heise online audience
#·InterestCategoryAffinity×
01GulzarLiterature76.88×
02Karisma KapoorMovies & TV65.01×
03Johor BahruTravel & Leisure58.44×
04Anushka ShettyMovies & TV55.19×
05Sanjay DuttMovies & TV47.43×
06TamannaahMovies & TV46.13×
07Manic PanicBeauty & Wellness44.95×
08Samantha Ruth PrabhuMovies & TV38.50×
09High Fidelity (film)Movies & TV33.01×
10Dolby AtmosMusic & Radio26.54×
11John FriedaBeauty & Wellness23.99×
12Jan BöhmermannMovies & TV16.00×
13c't magazinTechnology & Electronics15.07×
14VietnamTravel & Leisure9.40×
15Trend analysisBusiness & Career8.95×
16Torsten SträterMovies & TV5.18×
17FRITZ!BoxTechnology & Electronics5.11×
18IonosTechnology & Electronics4.57×
19FOCUS OnlineNews2.85×
20TagesschauMovies & TV1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the heise online audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by heise online audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.83×
PatriotismCONSERVATISM1.64×
Early Adopter MentalityPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by heise online audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
CreativityOPEN0.84×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does heise online have in Germany?

heise online has an estimated audience of 497,964 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of heise online fans?

24.3% of heise online fans are female, 75.7% are male, with an average age of 40.3 years.

03

Which brands do heise online fans like most?

heise online fans show strongest brand affinity for Trend analysis (8.95×), Johor Bahru (58.44×), and FRITZ!Box (5.11×) over the country average.

04

Where do heise online fans live in Germany?

heise online fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do heise online fans also like?

Beyond heise online itself, the audience over-indexes on Johor Bahru (58.44×), FRITZ!Box (5.11×), Karisma Kapoor (65.01×), and Tamannaah (46.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See heise online audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for heise online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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