heise online Audience in Germany
heise online has an estimated audience of 457,275 people in Germany. 24.3% are female, 75.7% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trend analysis, Johor Bahru, Sanjay Dutt, Karisma Kapoor, FRITZ!Box.
The average heise online fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trend analysis, Johor Bahru, Sanjay Dutt, with strongest over-indexing on Trend analysis (8.95× the country average). Demographically, the heise online audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of heise online fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 40.3 |
| Estimated audience size | 457,275 |
Audience persona
The typical heise online fan in Germany is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Trend analysis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,736 | 0.98× |
| Bayern | 79,810 | 1.09× |
| Baden-Württemberg | 63,881 | 1.02× |
| Niedersachsen | 50,216 | 1.13× |
| Hessen | 36,006 | 1.03× |
| Sachsen | 30,344 | 1.35× |
| Berlin | 25,849 | 1.26× |
| Rheinland-Pfalz | 19,616 | 0.86× |
| Schleswig-Holstein | 17,377 | 1.06× |
| Brandenburg | 14,435 | 1.02× |
| Hamburg | 10,329 | 1× |
| Thüringen | 10,087 | 0.87× |
| Sachsen-Anhalt | 9,340 | 0.79× |
| Mecklenburg-Vorpommern | 8,816 | 1.01× |
| Saarland | 3,857 | 0.69× |
| Bremen | 3,323 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trend analysis | 8.95× | Business & Career |
| Johor Bahru | 58.44× | Travel & Leisure |
| Sanjay Dutt | 47.43× | Movies & TV |
| Karisma Kapoor | 65.01× | Movies & TV |
| FRITZ!Box | 5.11× | Technology & Electronics |
| Tamannaah | 46.13× | Movies & TV |
| c't magazin | 15.07× | Technology & Electronics |
| Gulzar | 76.88× | Literature |
| Dolby Atmos | 26.54× | Music & Radio |
| Manic Panic | 44.95× | Beauty & Wellness |
| Samantha Ruth Prabhu | 38.5× | Movies & TV |
| John Frieda | 23.99× | Beauty & Wellness |
| Ionos | 4.57× | Technology & Electronics |
| Lisa Eckhart | 5.14× | Movies & TV |
| Tagesschau | 1.94× | Movies & TV |
| Anushka Shetty | 55.19× | Movies & TV |
| High Fidelity (film) | 33.01× | Movies & TV |
| FOCUS Online | 2.85× | News |
| Vietnam | 9.4× | Travel & Leisure |
| finanzen.net | 5.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.7 |
| Early Adopter Mentality | POWER | 1.95 |
| Patriotism | CONSERVATISM | 1.85 |
| Convenience Orientation | PREMIUM | 1.6 |
| Career Orientation | POWER | 1.24 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.4% |
| Austria | 4.5% |
| Switzerland | 1.8% |
See heise online audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does heise online have in Germany?
heise online has an estimated audience of 457,275 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of heise online fans?
24.3% of heise online fans are female, 75.7% are male, with an average age of 40.3 years.
Which brands do heise online fans like most?
heise online fans show strongest brand affinity for Trend analysis (8.95×), Johor Bahru (58.44×), and Sanjay Dutt (47.43×) over the country average.
Where do heise online fans live in Germany?
heise online fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,736), Bayern (reach 79,810), and Baden-Württemberg (reach 63,881). These three regions account for the largest share of the active audience.
What other brands do heise online fans also like?
Beyond heise online itself, the audience over-indexes on Johor Bahru (58.44×), Sanjay Dutt (47.43×), Karisma Kapoor (65.01×), and FRITZ!Box (5.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for heise online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.