Rascasse Audience Intelligence

Salary Audience in Germany

A data profile of the people who buy, follow and care about Salary in Germany — modelled from more than twelve digital signal sources. Salary has an estimated audience of 342,840 people in Germany.

#5744among Topic in Germany#1090in Business & Career

The average Salary fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bank account, Jane Goodall, Dailymotion, with strongest over-indexing on Bank account (25.12× the country average).

Demographically, the Salary audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Salary fan in Germany is more male, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Bank account.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salary profile in Germany.

Audience size
343K
in Germany
Gender
41.1%♀
58.9% male
Age
36.8
average years
Country rank
#15756
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salary fans

41.1% are female, 58.9% are male, average age 36.8.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Salary audience in Germany
MetricValue
Female41.1%
Male58.9%
Average age36.8
Estimated audience size342,840
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Salary audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4921%
50+14%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Salary audience comes from Germany.

Worldwide audience distribution share by country for Salary
CountryShare
France23.0%
United States16.0%
Malaysia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salary audience in Germany is strongest.

Fig. 05

Top regions by affinity

Salary fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.50×
02Berlin~20K1.45×
03Hamburg~10K1.23×
04Bayern~60K1.16×
05Baden-Württemberg~50K1.06×
06Nordrhein-Westfalen~80K1.03×
07Bremen~3K1.03×
08Rheinland-Pfalz~20K1.01×
09Sachsen~20K0.95×
10Niedersachsen~30K0.92×
11Schleswig-Holstein~10K0.89×
12Saarland~4K0.88×
13Thüringen~8K0.86×
14Brandenburg~9K0.85×
15Sachsen-Anhalt~8K0.85×
16Mecklenburg-Vorpommern~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Salary, Germany
0.83×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salary audience
#·InterestCategoryAffinity×
01Bank accountBusiness & Career25.12×
02Jane GoodallPets & Animals20.00×
03Joey KingMovies & TV20.00×
04London Business SchoolBusiness & Career20.00×
05Sachin TendulkarSports20.00×
06Samuel Eto'oSports20.00×
07DailymotionMovies & TV14.85×
08TF1Movies & TV12.88×
09PatriotismPolitics & Society11.82×
10Convenience storeFood & Beverages10.55×
11Gregor GysiPolitics & Society8.61×
12Sahra WagenknechtPolitics & Society5.37×
13DuneMovies & TV4.46×
14TagesschauMovies & TV3.58×
15FocusNews3.14×
16SparkasseBusiness & Career2.26×
17TransfermarktSports2.24×
18AutoScout24Cars & Mobility1.96×
19RyanairTravel & Leisure1.94×
20CommerzbankBusiness & Career1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salary audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.71×
Need for SecurityCONSERVATISM2.30×
SpiritualityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salary audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
SustainabilityBALANCE0.68×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salary have in Germany?

Salary has an estimated audience of 342,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Salary fans?

41.1% of Salary fans are female, 58.9% are male, with an average age of 36.8 years.

03

Which brands do Salary fans like most?

Salary fans show strongest brand affinity for Bank account (25.12×), Jane Goodall (20×), and Dailymotion (14.85×) over the country average.

04

Where do Salary fans live in Germany?

Salary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Salary fans also like?

Beyond Salary itself, the audience over-indexes on Jane Goodall (20×), Dailymotion (14.85×), Tagesschau (3.58×), and Joey King (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Salary audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Salary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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