Carl Zeiss AG Audience in Germany
Carl Zeiss AG has an estimated audience of 213,605 people in Germany. 37.7% are female, 62.3% are male, average age 47.0. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Gimbal, Hard Rock Cafe, Tasty, Dolce Gusto, Bazaar.
The average Carl Zeiss AG fan in Germany is 47.0 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Gimbal, Hard Rock Cafe, Tasty, with strongest over-indexing on Gimbal (74.73× the country average). Demographically, the Carl Zeiss AG audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Carl Zeiss AG fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 47.0 |
| Estimated audience size | 213,605 |
Audience persona
The typical Carl Zeiss AG fan in Germany is more male, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Gimbal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 116,387 | 2.96× |
| Bayern | 47,880 | 1.03× |
| Nordrhein-Westfalen | 37,101 | 0.59× |
| Thüringen | 27,045 | 3.69× |
| Hessen | 21,386 | 0.97× |
| Niedersachsen | 18,014 | 0.64× |
| Sachsen | 15,356 | 1.09× |
| Berlin | 14,810 | 1.15× |
| Rheinland-Pfalz | 9,372 | 0.65× |
| Brandenburg | 5,826 | 0.65× |
| Sachsen-Anhalt | 5,654 | 0.76× |
| Schleswig-Holstein | 5,529 | 0.53× |
| Hamburg | 4,685 | 0.72× |
| Mecklenburg-Vorpommern | 3,069 | 0.56× |
| Saarland | 1,771 | 0.5× |
| Bremen | 1,314 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gimbal | 74.73× | Technology & Electronics |
| Hard Rock Cafe | 21.8× | Food & Beverages |
| Tasty | 21.54× | Food & Beverages |
| Dolce Gusto | 18.79× | Food & Beverages |
| Bazaar | 18.52× | Travel & Leisure |
| Doughnut | 9.84× | Food & Beverages |
| Koi | 16.58× | Pets & Animals |
| Forensic anthropology | 78.55× | Business & Career |
| Sigma Corporation | 14.12× | Technology & Electronics |
| Wagyu | 15.1× | Food & Beverages |
| Postgraduate education | 5.72× | Business & Career |
| Smoking | 10.65× | Food & Beverages |
| Sigma | 10.81× | Cars & Mobility |
| Lavazza | 10.56× | Food & Beverages |
| Zoom lens | 13.09× | Technology & Electronics |
| Listerine | 13.36× | Beauty & Wellness |
| Bargain Hunters | 8.45× | Shopping |
| Flickr | 8.02× | Internet & Social Media |
| Telephoto lens | 16.1× | Technology & Electronics |
| Oyster | 15.51× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Early Adopter Mentality | POWER | 1.52 |
| Career Orientation | POWER | 1.3 |
| Need for Security | CONSERVATISM | 1.3 |
| DIY Mentality | THRILL | 1.18 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.7% |
| Germany | 17.1% |
| Spain | 6.2% |
See Carl Zeiss AG audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Carl Zeiss AG have in Germany?
Carl Zeiss AG has an estimated audience of 213,605 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Carl Zeiss AG fans?
37.7% of Carl Zeiss AG fans are female, 62.3% are male, with an average age of 47.0 years.
Which brands do Carl Zeiss AG fans like most?
Carl Zeiss AG fans show strongest brand affinity for Gimbal (74.73×), Hard Rock Cafe (21.8×), and Tasty (21.54×) over the country average.
Where do Carl Zeiss AG fans live in Germany?
Carl Zeiss AG fans in Germany are most concentrated in Baden-Württemberg (reach 116,387), Bayern (reach 47,880), and Nordrhein-Westfalen (reach 37,101). These three regions account for the largest share of the active audience.
What other brands do Carl Zeiss AG fans also like?
Beyond Carl Zeiss AG itself, the audience over-indexes on Hard Rock Cafe (21.8×), Tasty (21.54×), Dolce Gusto (18.79×), and Bazaar (18.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carl Zeiss AG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.