Rascasse Audience Intelligence

Bazaar Audience in Germany

A data profile of the people who buy, follow and care about Bazaar in Germany — modelled from more than twelve digital signal sources. Bazaar has an estimated audience of 414,810 people in Germany.

#215among Touchpoint in Germany#1076in Travel & Leisure

The average Bazaar fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include General practitioner, Polo Ralph Lauren, IHF World Men's Handball Championship, with strongest over-indexing on General practitioner (17.45× the country average).

Demographically, the Bazaar audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bazaar fan in Germany is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for General practitioner.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bazaar profile in Germany.

Audience size
415K
in Germany
Gender
67.3%♀
32.7% male
Age
40.8
average years
Country rank
#13603
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bazaar fans

67.3% are female, 32.7% are male, average age 40.8.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Bazaar audience in Germany
MetricValue
Female67.3%
Male32.7%
Average age40.8
Estimated audience size414,810
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Bazaar audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Bazaar audience comes from Germany.

Worldwide audience distribution share by country for Bazaar
CountryShare
United States9.4%
Brazil8.3%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bazaar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bazaar fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.87×
02Hessen~50K1.72×
03Rheinland-Pfalz~30K1.26×
04Bremen~4K1.08×
05Nordrhein-Westfalen~90K1.01×
06Brandenburg~10K1.01×
07Hamburg~9K0.98×
08Bayern~60K0.93×
09Baden-Württemberg~50K0.89×
10Saarland~5K0.89×
11Sachsen~20K0.83×
12Schleswig-Holstein~10K0.81×
13Niedersachsen~30K0.79×
14Mecklenburg-Vorpommern~6K0.78×
15Sachsen-Anhalt~8K0.76×
16Thüringen~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Bazaar, Germany
0.75×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bazaar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bazaar audience
#·InterestCategoryAffinity×
01Carl Zeiss AGBusiness & Career18.52×
02General practitionerHealth17.45×
03AsadoFood & Beverages17.12×
04Drone musicMusic & Radio14.68×
05Miroslav KloseSports6.91×
06Forex Online TradingBusiness & Career6.80×
07Polo Ralph LaurenFashion & Accessoires6.60×
08Charity shopFashion & Accessoires6.12×
09Arabic coffeeFood & Beverages6.08×
10IHF World Women's Handball ChampionshipSports5.75×
11European Men's Handball ChampionshipSports5.04×
12IHF World Men's Handball ChampionshipSports4.02×
13Farmers' marketFood & Beverages3.97×
14PillowHome & Garden3.47×
15RefrigeratorHome & Garden2.59×
16KitchenHome & Garden2.35×
17RyanairTravel & Leisure2.17×
18WhatsAppInternet & Social Media1.86×
19TK MaxxShopping1.73×
20AldiShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bazaar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bazaar audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.71×
Convenience OrientationPREMIUM1.83×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bazaar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Sports ActivityPOWER0.87×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bazaar have in Germany?

Bazaar has an estimated audience of 414,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bazaar fans?

67.3% of Bazaar fans are female, 32.7% are male, with an average age of 40.8 years.

03

Which brands do Bazaar fans like most?

Bazaar fans show strongest brand affinity for General practitioner (17.45×), Polo Ralph Lauren (6.6×), and IHF World Men's Handball Championship (4.02×) over the country average.

04

Where do Bazaar fans live in Germany?

Bazaar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bazaar fans also like?

Beyond Bazaar itself, the audience over-indexes on Polo Ralph Lauren (6.6×), IHF World Men's Handball Championship (4.02×), Carl Zeiss AG (18.52×), and Charity shop (6.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Bazaar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bazaar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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