Bazaar Audience in Germany
Bazaar has an estimated audience of 414,810 people in Germany. 67.3% are female, 32.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: IHF World Men's Handball Championship, Charity shop, Forex Online Trading, Asado, Pillow.
The average Bazaar fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include IHF World Men's Handball Championship, Charity shop, Forex Online Trading, with strongest over-indexing on IHF World Men's Handball Championship (6.8× the country average). Demographically, the Bazaar audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bazaar fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 40.8 |
| Estimated audience size | 414,810 |
Audience persona
The typical Bazaar fan in Germany is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,687 | 1.05× |
| Bayern | 62,994 | 0.94× |
| Hessen | 56,558 | 1.79× |
| Baden-Württemberg | 50,357 | 0.89× |
| Berlin | 38,105 | 2.05× |
| Niedersachsen | 31,177 | 0.77× |
| Rheinland-Pfalz | 23,146 | 1.11× |
| Sachsen | 16,371 | 0.8× |
| Brandenburg | 13,196 | 1.03× |
| Schleswig-Holstein | 11,733 | 0.79× |
| Hamburg | 9,383 | 1× |
| Sachsen-Anhalt | 7,119 | 0.66× |
| Thüringen | 6,796 | 0.64× |
| Mecklenburg-Vorpommern | 5,613 | 0.71× |
| Bremen | 3,955 | 1.11× |
| Saarland | 3,219 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 6.8× | Sports |
| Charity shop | 7.4× | Fashion & Accessoires |
| Forex Online Trading | 11.31× | Business & Career |
| Asado | 23.63× | Food & Beverages |
| Pillow | 4.66× | Home & Garden |
| Ryanair | 2.51× | Travel & Leisure |
| Drone music | 15.37× | Music & Radio |
| IHF World Women's Handball Championship | 6.83× | Sports |
| Mother's Day | 3.69× | Kids & Family |
| Woolworths | 3.42× | Shopping |
| European Men's Handball Championship | 8.25× | Sports |
| Zara Kids | 7.38× | Fashion & Accessoires |
| Vacations | 2.36× | Travel & Leisure |
| Algeria | 6.97× | Travel & Leisure |
| General practitioner | 8.96× | Health |
| Tunisia | 6.43× | Travel & Leisure |
| TikTok | 1.5× | Internet & Social Media |
| Hairstyle | 2.48× | Beauty & Wellness |
| Satire | 3.43× | Literature |
| Olive oil | 7.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.65 |
| Indulgence | JOY | 2.09 |
| Convenience Orientation | PREMIUM | 1.72 |
| Urban Lifestyle | OPEN | 1.67 |
| Tradition | CONSERVATISM | 1.46 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.4% |
| Brazil | 8.3% |
| India | 8.0% |
See Bazaar audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Bazaar have in Germany?
Bazaar has an estimated audience of 414,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bazaar fans?
67.3% of Bazaar fans are female, 32.7% are male, with an average age of 40.8 years.
Which brands do Bazaar fans like most?
Bazaar fans show strongest brand affinity for IHF World Men's Handball Championship (6.8×), Charity shop (7.4×), and Forex Online Trading (11.31×) over the country average.
Where do Bazaar fans live in Germany?
Bazaar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,687), Bayern (reach 62,994), and Hessen (reach 56,558). These three regions account for the largest share of the active audience.
What other brands do Bazaar fans also like?
Beyond Bazaar itself, the audience over-indexes on Charity shop (7.4×), Forex Online Trading (11.31×), Asado (23.63×), and Pillow (4.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bazaar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.