Bazaar Audience in United States

Bazaar has an estimated audience of 3,776,307 people in United States. 63.1% are female, 36.9% are male, average age 40.5. Top regions: Texas, California, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Bazaar fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bazaar audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Bazaar fans

Demographic split for Bazaar audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.5
Estimated audience size3,776,307

Audience persona

The typical Bazaar fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bazaar in United States
RegionReachAffinity
Texas638,1591.97×
California499,9221.2×
New York283,9971.35×
Florida237,5060.93×
Massachusetts169,1632.27×
Illinois118,8150.94×
Virginia112,7721.23×
Pennsylvania111,3700.88×
New Jersey108,6641.13×
Georgia101,3250.87×
Maryland99,2621.53×
Washington99,0791.31×
North Carolina95,7340.84×
Ohio92,8440.8×
Arizona78,9031.02×
Michigan77,6670.79×
Tennessee71,8850.95×
Oregon66,2881.53×
Colorado57,6550.97×
Indiana54,7300.79×
Missouri52,3750.86×
Minnesota50,3730.93×
Wisconsin43,5350.77×
Connecticut41,7901.1×
Alabama41,1480.78×
Nevada40,2871.1×
South Carolina38,7150.68×
Oklahoma36,5840.87×
Louisiana35,9820.74×
Kentucky33,2570.7×
Washington, District of Columbia32,8712.9×
Utah30,0550.89×
Kansas29,4580.99×
Mississippi27,8760.9×
Arkansas25,4640.82×
Iowa23,2660.75×
Hawaii15,8580.98×
New Mexico15,3850.81×
Idaho14,9010.79×
Nebraska13,8490.73×
New Hampshire13,7420.92×
Rhode Island11,8040.98×
West Virginia10,8840.62×
Maine10,5490.78×
Alaska9,6181.19×
Delaware7,9090.76×
Montana7,5840.72×
South Dakota5,4860.63×
North Dakota5,4780.71×
Vermont4,8310.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bazaar audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.66×News
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.74×Business & Career
Allison Janney14.41×Movies & TV
Planet Fitness2.43×Sports
Google Drive2.48×Technology & Electronics
Great Clips3.59×Beauty & Wellness
Giant Food8.75×Food & Beverages
Diaper bag3.77×Kids & Family
Google Flights3.06×Travel & Leisure
Hobby Lobby2.04×Home & Garden
Payment card8.17×Fashion & Accessoires
Spas1.74×Beauty & Wellness
Kitchen1.52×Home & Garden
Nordstrom rack2.1×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bazaar audience
TraitClusterScore
ExtroversionTHRILL1.81
PatriotismCONSERVATISM1.71
MindfulnessBALANCE1.35
Urban LifestyleOPEN1.24
SpiritualityBALANCE1.23
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Bazaar
CountryShare
United States9.4%
Brazil8.3%
India8.0%

See Bazaar audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bazaar have in United States?

Bazaar has an estimated audience of 3,776,307 people in United States, concentrated in Texas and California.

What is the gender split and age of Bazaar fans?

63.1% of Bazaar fans are female, 36.9% are male, with an average age of 40.5 years.

Which brands do Bazaar fans like most?

Bazaar fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Bazaar fans live in United States?

Bazaar fans in United States are most concentrated in Texas (reach 638,159), California (reach 499,922), and New York (reach 283,997). These three regions account for the largest share of the active audience.

What other brands do Bazaar fans also like?

Beyond Bazaar itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bazaar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.