Rascasse Audience Intelligence

Bazaar Audience in United States

A data profile of the people who buy, follow and care about Bazaar in United States — modelled from more than twelve digital signal sources. Bazaar has an estimated audience of 3,776,307 people in United States.

#169among Touchpoint in United States#694in Travel & Leisure

The average Bazaar fan in United States is 40.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Allison Janney, Google Drive, Casemiro, with strongest over-indexing on Allison Janney (18.61× the country average).

Demographically, the Bazaar audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bazaar fan in United States is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Allison Janney.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bazaar profile in United States.

Audience size
3.8M
in United States
Gender
63.1%♀
36.9% male
Age
40.5
average years
Country rank
#8436
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bazaar fans

63.1% are female, 36.9% are male, average age 40.5.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Bazaar audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.5
Estimated audience size3,776,307
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bazaar audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Bazaar audience comes from United States.

Worldwide audience distribution share by country for Bazaar
CountryShare
United States9.4%
Brazil8.3%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bazaar audience in United States is strongest.

Fig. 05

Top regions by affinity

Bazaar fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.58×
02Massachusetts~200K2.18×
03Maryland~100K2.14×
04Texas~600K1.84×
05Oregon~60K1.37×
06New York~300K1.22×
07Virginia~100K1.20×
08Washington~90K1.20×
09California~500K1.19×
10Kansas~30K1.13×
11Alaska~9K1.13×
12Nevada~40K1.07×
13New Jersey~100K1.05×
14Connecticut~40K1.03×
15Hawaii~20K1.00×
16New Hampshire~10K1.00×
17Tennessee~70K0.98×
18Rhode Island~10K0.98×
19Oklahoma~40K0.94×
20Mississippi~30K0.94×
21Arizona~70K0.93×
22Illinois~100K0.92×
23Colorado~50K0.91×
24Georgia~100K0.89×
25Florida~200K0.88×
26Utah~30K0.88×
27Pennsylvania~100K0.87×
28North Carolina~100K0.87×
29Minnesota~50K0.87×
30New Mexico~20K0.87×
31Arkansas~30K0.86×
32Maine~10K0.86×
33Missouri~50K0.85×
34Idaho~20K0.85×
35Vermont~6K0.85×
36Louisiana~40K0.84×
37Alabama~40K0.83×
38Nebraska~20K0.83×
39Delaware~9K0.83×
40North Dakota~6K0.83×
41Montana~9K0.82×
42South Dakota~7K0.80×
43Indiana~50K0.79×
44Wisconsin~50K0.79×
45Kentucky~40K0.79×
46Iowa~20K0.79×
47Michigan~80K0.78×
48Ohio~90K0.77×
49West Virginia~10K0.77×
50South Carolina~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Bazaar, United States
0.70×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bazaar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bazaar audience
#·InterestCategoryAffinity×
01Allison JanneyMovies & TV18.61×
02CasemiroSports18.61×
03Sergio BusquetsSports18.61×
04OrchidaceaeHome & Garden6.95×
05I, Robot (film)Movies & TV6.54×
06African cuisineFood & Beverages5.84×
07Giant FoodFood & Beverages4.73×
08Web serverTechnology & Electronics3.73×
09Music downloadTechnology & Electronics2.85×
10Non-alcoholic beverageFood & Beverages2.46×
11Google DriveTechnology & Electronics2.33×
12Microwave ovenHome & Garden2.18×
13Diaper bagKids & Family2.07×
14Jimmy KimmelMovies & TV1.98×
15Farmers' marketFood & Beverages1.88×
16Discount storesShopping1.80×
17ReggaetonMusic & Radio1.67×
18PastryFood & Beverages1.67×
19DrawingHome & Garden1.56×
20Planet FitnessSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bazaar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bazaar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
IndividualismJOY1.51×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bazaar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bazaar have in United States?

Bazaar has an estimated audience of 3,776,307 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bazaar fans?

63.1% of Bazaar fans are female, 36.9% are male, with an average age of 40.5 years.

03

Which brands do Bazaar fans like most?

Bazaar fans show strongest brand affinity for Allison Janney (18.61×), Google Drive (2.33×), and Casemiro (18.61×) over the country average.

04

Where do Bazaar fans live in United States?

Bazaar fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bazaar fans also like?

Beyond Bazaar itself, the audience over-indexes on Google Drive (2.33×), Casemiro (18.61×), Web server (3.73×), and Planet Fitness (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Bazaar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bazaar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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