Bazaar Audience in United States
Bazaar has an estimated audience of 3,776,307 people in United States. 63.1% are female, 36.9% are male, average age 40.5. Top regions: Texas, California, New York. Top brand affinities: Nationality, Urban Outfitters, Israel, Oneida County, New York, Kendra Scott.
The average Bazaar fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Nationality, Urban Outfitters, Israel, with strongest over-indexing on Nationality (3.58× the country average). Demographically, the Bazaar audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bazaar fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.5 |
| Estimated audience size | 3,776,307 |
Audience persona
The typical Bazaar fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 638,159 | 1.97× |
| California | 499,922 | 1.2× |
| New York | 283,997 | 1.35× |
| Florida | 237,506 | 0.93× |
| Massachusetts | 169,163 | 2.27× |
| Illinois | 118,815 | 0.94× |
| Virginia | 112,772 | 1.23× |
| Pennsylvania | 111,370 | 0.88× |
| New Jersey | 108,664 | 1.13× |
| Georgia | 101,325 | 0.87× |
| Maryland | 99,262 | 1.53× |
| Washington | 99,079 | 1.31× |
| North Carolina | 95,734 | 0.84× |
| Ohio | 92,844 | 0.8× |
| Arizona | 78,903 | 1.02× |
| Michigan | 77,667 | 0.79× |
| Tennessee | 71,885 | 0.95× |
| Oregon | 66,288 | 1.53× |
| Colorado | 57,655 | 0.97× |
| Indiana | 54,730 | 0.79× |
| Missouri | 52,375 | 0.86× |
| Minnesota | 50,373 | 0.93× |
| Wisconsin | 43,535 | 0.77× |
| Connecticut | 41,790 | 1.1× |
| Alabama | 41,148 | 0.78× |
| Nevada | 40,287 | 1.1× |
| South Carolina | 38,715 | 0.68× |
| Oklahoma | 36,584 | 0.87× |
| Louisiana | 35,982 | 0.74× |
| Kentucky | 33,257 | 0.7× |
| Washington, District of Columbia | 32,871 | 2.9× |
| Utah | 30,055 | 0.89× |
| Kansas | 29,458 | 0.99× |
| Mississippi | 27,876 | 0.9× |
| Arkansas | 25,464 | 0.82× |
| Iowa | 23,266 | 0.75× |
| Hawaii | 15,858 | 0.98× |
| New Mexico | 15,385 | 0.81× |
| Idaho | 14,901 | 0.79× |
| Nebraska | 13,849 | 0.73× |
| New Hampshire | 13,742 | 0.92× |
| Rhode Island | 11,804 | 0.98× |
| West Virginia | 10,884 | 0.62× |
| Maine | 10,549 | 0.78× |
| Alaska | 9,618 | 1.19× |
| Delaware | 7,909 | 0.76× |
| Montana | 7,584 | 0.72× |
| South Dakota | 5,486 | 0.63× |
| North Dakota | 5,478 | 0.71× |
| Vermont | 4,831 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.58× | Politics & Society |
| Urban Outfitters | 2.4× | Shopping |
| Israel | 2.49× | Travel & Leisure |
| Oneida County, New York | 18.03× | |
| Kendra Scott | 3.07× | Fashion & Accessoires |
| Jeep Wagoneer | 4.41× | Cars & Mobility |
| Jesse Plemons | 2.64× | Movies & TV |
| Nurse educator | 5.17× | Kids & Family |
| Cam Ward | 2.26× | Sports |
| jordy nelson | 9.09× | Sports |
| Nebraska Cornhuskers football | 1.87× | Sports |
| Home staging | 2.57× | Home & Garden |
| TeachHUB | 1.94× | Business & Career |
| Kento Yamazaki | 5.07× | Movies & TV |
| Nuts (film) | 2.6× | Movies & TV |
| Stamp collecting | 2.08× | Home & Garden |
| UK garage | 2.32× | Music & Radio |
| Hayward, California | 4.61× | Travel & Leisure |
| Personality | 2.47× | Business & Career |
| Charlamagne Tha God | 3.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.81 |
| Patriotism | CONSERVATISM | 1.71 |
| Mindfulness | BALANCE | 1.35 |
| Urban Lifestyle | OPEN | 1.24 |
| Spirituality | BALANCE | 1.23 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.4% |
| Brazil | 8.3% |
| India | 8.0% |
See Bazaar audiences in other countries
More Travel & Leisure audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
Frequently asked questions
How many fans does Bazaar have in United States?
Bazaar has an estimated audience of 3,776,307 people in United States, concentrated in Texas and California.
What is the gender split and age of Bazaar fans?
63.1% of Bazaar fans are female, 36.9% are male, with an average age of 40.5 years.
Which brands do Bazaar fans like most?
Bazaar fans show strongest brand affinity for Nationality (3.58×), Urban Outfitters (2.4×), and Israel (2.49×) over the country average.
Where do Bazaar fans live in United States?
Bazaar fans in United States are most concentrated in Texas (reach 638,159), California (reach 499,922), and New York (reach 283,997). These three regions account for the largest share of the active audience.
What other brands do Bazaar fans also like?
Beyond Bazaar itself, the audience over-indexes on Urban Outfitters (2.4×), Israel (2.49×), Oneida County, New York (18.03×), and Kendra Scott (3.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bazaar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.