A data profile of the people who buy, follow and care about Bazaar in India — modelled from more than twelve digital signal sources. Bazaar has an estimated audience of 3,193,722 people in India.
Bazaar has an estimated audience of 3,193,722 people in India. 31.8% are female, 68.2% are male, average age 34.8. Top brand affinities: Shoes, Family, Kitchen, Videography, Men's clothing.
Top brand affinities include Shoes, Family, Kitchen, with strongest over-indexing on Shoes (1.74× the country average).
Demographically, the Bazaar audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Bazaar fan in India is more male, around 34.8 years old, with strong Quality Awareness tendencies and a notable affinity for Shoes.
The key figures that characterise the Bazaar profile in India.
31.8% are female, 68.2% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 34.8 |
| Estimated audience size | 3,193,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Bazaar audience comes from India.
| Country | Share |
|---|---|
| United States | 9.4% |
| Brazil | 8.3% |
| India | 8.0% |
The strongest cross-interests of the Bazaar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.57× | ||
| 02 | Real property | Home & Garden | 2.13× | ||
| 03 | Bracelet | Fashion & Accessoires | 1.98× | ||
| 04 | Cabinetry | Home & Garden | 1.97× | ||
| 05 | Necklace | Fashion & Accessoires | 1.93× | ||
| 06 | Wholesale | Fashion & Accessoires | 1.75× | ||
| 07 | Shoes | Fashion & Accessoires | 1.74× | ||
| 08 | Grocery store | Food & Beverages | 1.74× | ||
| 09 | Men's clothing | Fashion & Accessoires | 1.73× | ||
| 10 | Trousers | Fashion & Accessoires | 1.73× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.69× | ||
| 12 | Spas | Beauty & Wellness | 1.66× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.65× | ||
| 14 | Apartment | Business & Career | 1.63× | ||
| 15 | Toys | Games | 1.63× | ||
| 16 | Kitchen | Home & Garden | 1.60× | ||
| 17 | Desserts | Food & Beverages | 1.56× | ||
| 18 | Family | Kids & Family | 1.53× | ||
| 19 | Vegetable | Food & Beverages | 1.51× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.11× | |
| Convenience Orientation | PREMIUM | 1.96× | |
| Career Orientation | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bazaar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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