Tasty Audience in Germany
Tasty has an estimated audience of 604,410 people in Germany. 68.8% are female, 31.2% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Hakone, Kanagawa, Gil Ofarim, Progressive rock, Combat sport, Picnic.
The average Tasty fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Hakone, Kanagawa, Gil Ofarim, Progressive rock, with strongest over-indexing on Hakone, Kanagawa (20× the country average). Demographically, the Tasty audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Record label
Demographics of Tasty fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 31.6 |
| Estimated audience size | 604,410 |
Audience persona
The typical Tasty fan in Germany is more female, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hakone, Kanagawa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,926 | 1.29× |
| Hessen | 89,416 | 1.94× |
| Baden-Württemberg | 86,469 | 1.05× |
| Bayern | 78,590 | 0.81× |
| Berlin | 46,839 | 1.73× |
| Niedersachsen | 41,286 | 0.7× |
| Hamburg | 33,095 | 2.42× |
| Rheinland-Pfalz | 32,790 | 1.08× |
| Sachsen | 17,296 | 0.58× |
| Schleswig-Holstein | 16,749 | 0.77× |
| Brandenburg | 13,236 | 0.71× |
| Thüringen | 9,284 | 0.6× |
| Sachsen-Anhalt | 8,792 | 0.56× |
| Mecklenburg-Vorpommern | 6,157 | 0.53× |
| Saarland | 4,407 | 0.59× |
| Bremen | 3,171 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakone, Kanagawa | 20× | Travel & Leisure |
| Gil Ofarim | 2.03× | Music & Radio |
| Progressive rock | 2.24× | Music & Radio |
| Combat sport | 1.52× | Sports |
| Picnic | 4.03× | Kids & Family |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Este, Veneto | 1.91× | Travel & Leisure |
| Snow White (Fables) | 1.73× | Literature |
| Mechanic | 1.51× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.26× | Music & Radio |
| Liberace | 4.09× | Music & Radio |
| Fantasy Earth: Zero | 3.94× | Games |
| Headhunters (film) | 2.85× | Movies & TV |
| Figure painting (hobby) | 2.42× | Arts & Culture |
| Bank account | 1.72× | Business & Career |
| San Gil | 2.41× | Travel & Leisure |
| Alaska | 1.84× | Travel & Leisure |
| Building insulation | 2.15× | Home & Garden |
| Scratching post | 2.89× | Pets & Animals |
| Footloose (1984 film) | 2.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| DIY Mentality | THRILL | 1.21 |
| Indulgence | JOY | 1.16 |
| Sports Activity | POWER | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 14.0% |
| Canada | 10.9% |
| Germany | 8.3% |
See Tasty audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Tasty have in Germany?
Tasty has an estimated audience of 604,410 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Tasty fans?
68.8% of Tasty fans are female, 31.2% are male, with an average age of 31.6 years.
Which brands do Tasty fans like most?
Tasty fans show strongest brand affinity for Hakone, Kanagawa (20×), Gil Ofarim (2.03×), and Progressive rock (2.24×) over the country average.
Where do Tasty fans live in Germany?
Tasty fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,926), Hessen (reach 89,416), and Baden-Württemberg (reach 86,469). These three regions account for the largest share of the active audience.
What other brands do Tasty fans also like?
Beyond Tasty itself, the audience over-indexes on Gil Ofarim (2.03×), Progressive rock (2.24×), Combat sport (1.52×), and Picnic (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.