Tasty Audience in Germany
A data profile of the people who buy, follow and care about Tasty in Germany — modelled from more than twelve digital signal sources. Tasty has an estimated audience of 604,506 people in Germany.
The average Tasty fan in Germany is 31.6 years old, more female, and lives primarily in Schleswig-Holstein.
The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Hessen.
Top brand affinities include WE Fashion, Adriano Celentano, Carl Zeiss AG, with strongest over-indexing on WE Fashion (25.5× the country average).
Demographically, the Tasty audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tasty fan in Germany is more female, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WE Fashion.
At a glance
The key figures that characterise the Tasty profile in Germany.
Search interest · 12-month trend
Audience demographics of Tasty
68.8% are female, 31.2% are male, average age 31.6.
Gender split
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 31.6 |
| Estimated audience size | 604,506 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Tasty audience comes from Germany.
| Country | Share |
|---|---|
| United States | 53.6% |
| United Kingdom | 7.0% |
| Australia | 4.5% |
Geography
Where the Tasty audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~200K | 9.59× | |
| 02 | Hamburg | ~30K | 1.94× | |
| 03 | Hessen | ~70K | 1.57× | |
| 04 | Berlin | ~40K | 1.34× | |
| 05 | Nordrhein-Westfalen | ~100K | 0.99× | |
| 06 | Rheinland-Pfalz | ~30K | 0.87× | |
| 07 | Baden-Württemberg | ~70K | 0.82× | |
| 08 | Bremen | ~4K | 0.74× | |
| 09 | Saarland | ~5K | 0.70× | |
| 10 | Mecklenburg-Vorpommern | ~7K | 0.65× | |
| 11 | Bayern | ~60K | 0.64× | |
| 12 | Brandenburg | ~10K | 0.64× | |
| 13 | Thüringen | ~10K | 0.63× | |
| 14 | Sachsen-Anhalt | ~10K | 0.61× | |
| 15 | Niedersachsen | ~30K | 0.59× | |
| 16 | Sachsen | ~20K | 0.55× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tasty audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joe Bastianich | Food & Beverages | 51.88× | ||
| 02 | WE Fashion | Fashion & Accessoires | 25.50× | ||
| 03 | Carl Zeiss AG | Business & Career | 21.54× | ||
| 04 | Adriano Celentano | Music & Radio | 20.00× | ||
| 05 | Vasco Rossi | Music & Radio | 20.00× | ||
| 06 | Sorbet | Food & Beverages | 9.82× | ||
| 07 | Eros Ramazzotti | Music & Radio | 8.33× | ||
| 08 | Social shopping | Shopping | 6.17× | ||
| 09 | Jimmy Kimmel | Movies & TV | 6.08× | ||
| 10 | Andrea Bocelli | Music & Radio | 5.22× | ||
| 11 | Vegetable Gardening | Food & Beverages | 4.15× | ||
| 12 | Oysho | Fashion & Accessoires | 3.77× | ||
| 13 | Eurowings | Travel & Leisure | 2.81× | ||
| 14 | C&A | Shopping | 2.80× | ||
| 15 | KFC | Food & Beverages | 2.53× | ||
| 16 | Ryanair | Travel & Leisure | 2.08× | ||
| 17 | TK Maxx | Shopping | 1.86× | ||
| 18 | Canada | Travel & Leisure | 1.84× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.52× |
Personality of the Tasty audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Sustainability | BALANCE | 1.33× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Risk Appetite | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.92× |
Frequently asked questions
How many fans does Tasty have in Germany?
Tasty has an estimated audience of 604,506 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of Tasty fans?
68.8% of Tasty fans are female, 31.2% are male, with an average age of 31.6 years.
Which brands do Tasty fans like most?
Tasty fans show strongest brand affinity for WE Fashion (25.5×), Adriano Celentano (20×), and Carl Zeiss AG (21.54×) over the country average.
Where do Tasty fans live in Germany?
Tasty fans in Germany are most concentrated in Schleswig-Holstein (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Hessen (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Tasty fans also like?
Beyond Tasty itself, the audience over-indexes on Adriano Celentano (20×), Carl Zeiss AG (21.54×), Eros Ramazzotti (8.33×), and Eurowings (2.81×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
See Tasty audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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