Tasty Audience in United States
Tasty has an estimated audience of 274,126 people in United States. 71.2% are female, 28.8% are male, average age 35.7. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Indeed.com, Capital One, Smashburger, Circle K.
The average Tasty fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (7.27× the country average). Demographically, the Tasty audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Record label
Demographics of Tasty fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 35.7 |
| Estimated audience size | 274,126 |
Audience persona
The typical Tasty fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 27,392 | 0.91× |
| Florida | 26,183 | 1.41× |
| Texas | 21,320 | 0.9× |
| New York | 16,873 | 1.1× |
| Pennsylvania | 13,457 | 1.46× |
| Georgia | 12,781 | 1.51× |
| Massachusetts | 12,411 | 2.3× |
| North Carolina | 10,556 | 1.28× |
| Illinois | 9,620 | 1.05× |
| Wisconsin | 8,644 | 2.1× |
| South Carolina | 8,638 | 2.09× |
| Michigan | 8,192 | 1.14× |
| New Jersey | 6,889 | 0.99× |
| Ohio | 6,743 | 0.8× |
| Virginia | 6,444 | 0.97× |
| Missouri | 5,687 | 1.29× |
| Washington | 4,369 | 0.79× |
| Indiana | 4,008 | 0.8× |
| Maryland | 4,005 | 0.85× |
| Tennessee | 3,885 | 0.71× |
| Arizona | 3,816 | 0.68× |
| Louisiana | 3,468 | 0.98× |
| Connecticut | 3,386 | 1.23× |
| Utah | 3,366 | 1.37× |
| Colorado | 3,263 | 0.76× |
| Minnesota | 3,233 | 0.82× |
| Alabama | 3,173 | 0.83× |
| Oregon | 2,657 | 0.85× |
| Oklahoma | 2,408 | 0.79× |
| Kentucky | 2,133 | 0.62× |
| Nevada | 1,891 | 0.71× |
| Hawaii | 1,783 | 1.51× |
| Kansas | 1,722 | 0.8× |
| Delaware | 1,694 | 2.24× |
| Mississippi | 1,637 | 0.72× |
| Iowa | 1,635 | 0.72× |
| Arkansas | 1,559 | 0.69× |
| Nebraska | 1,337 | 0.97× |
| Idaho | 955 | 0.69× |
| New Mexico | 908 | 0.66× |
| New Hampshire | 845 | 0.78× |
| Rhode Island | 839 | 0.96× |
| Washington, District of Columbia | 732 | 0.89× |
| West Virginia | 703 | 0.55× |
| Maine | 684 | 0.7× |
| Montana | 494 | 0.65× |
| Vermont | 424 | 0.88× |
| South Dakota | 393 | 0.62× |
| Alaska | 355 | 0.61× |
| North Dakota | 326 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.27× | Internet & Social Media |
| Indeed.com | 7.4× | Business & Career |
| Capital One | 6.36× | Business & Career |
| Smashburger | 43.09× | Food & Beverages |
| Circle K | 8.77× | Shopping |
| Enterprise Rent-A-Car | 7× | Cars & Mobility |
| Beetlejuice | 5.44× | Movies & TV |
| Planet Fitness | 4.34× | Sports |
| Google News | 6.25× | News |
| Khan Academy | 8.71× | Business & Career |
| DeviantArt | 6.92× | Internet & Social Media |
| Bruce Willis | 7.06× | Movies & TV |
| Jollibee | 9.87× | Food & Beverages |
| OpenTable | 11.2× | Food & Beverages |
| AccuWeather | 5.65× | Home & Garden |
| Prepackaged meal | 14.12× | Food & Beverages |
| Apple Store | 6.9× | Shopping |
| Horoscope | 8.16× | Health |
| Aaron Rodgers | 5.54× | Sports |
| ICloud | 7.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.39 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Extroversion | THRILL | 1.47 |
| Risk Appetite | THRILL | 1.37 |
| Indulgence | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 14.0% |
| Canada | 10.9% |
| Germany | 8.3% |
See Tasty audiences in other countries
More Record label audiences in United States
- Heavy metal music (70,586,595)
- Playlist (4,656,024)
- Independent record label (2,983,367)
- The happy cats (2,366,371)
- CD Baby (2,340,595)
Frequently asked questions
How many fans does Tasty have in United States?
Tasty has an estimated audience of 274,126 people in United States, concentrated in California and Florida.
What is the gender split and age of Tasty fans?
71.2% of Tasty fans are female, 28.8% are male, with an average age of 35.7 years.
Which brands do Tasty fans like most?
Tasty fans show strongest brand affinity for Google Maps (7.27×), Indeed.com (7.4×), and Capital One (6.36×) over the country average.
Where do Tasty fans live in United States?
Tasty fans in United States are most concentrated in California (reach 27,392), Florida (reach 26,183), and Texas (reach 21,320). These three regions account for the largest share of the active audience.
What other brands do Tasty fans also like?
Beyond Tasty itself, the audience over-indexes on Indeed.com (7.4×), Capital One (6.36×), Smashburger (43.09×), and Circle K (8.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.