Rascasse Audience Intelligence

Tasty Audience in United States

A data profile of the people who buy, follow and care about Tasty in United States — modelled from more than twelve digital signal sources. Tasty has an estimated audience of 7,638,877 people in United States.

#123among Website / Newspaper / Magazine in United States#349in Food & Beverages

The average Tasty fan in United States is 35.7 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Florida.

Top brand affinities include Planet Fitness, Pizza Hut, Five Guys, with strongest over-indexing on Planet Fitness (2.7× the country average).

Demographically, the Tasty audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tasty fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tasty profile in United States.

Audience size
7.6M
in United States
Gender
71.2%♀
28.8% male
Age
35.7
average years
Country rank
#4647
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tasty

71.2% are female, 28.8% are male, average age 35.7.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Tasty audience in United States
MetricValue
Female71.2%
Male28.8%
Average age35.7
Estimated audience size7,638,877
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Tasty audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Tasty audience comes from United States.

Worldwide audience distribution share by country for Tasty
CountryShare
United States53.6%
United Kingdom7.0%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tasty audience in United States is strongest.

Fig. 05

Top regions by affinity

Tasty fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~90K12.92×
02Mississippi~10K4.36×
03Vermont~2K3.32×
04New Hampshire~3K2.79×
05Nevada~7K2.74×
06Massachusetts~10K1.83×
07Delaware~1K1.77×
08Wisconsin~7K1.65×
09South Carolina~7K1.59×
10Michigan~10K1.38×
11Indiana~6K1.15×
12Hawaii~1K1.15×
13California~30K1.13×
14Georgia~9K1.10×
15Missouri~5K1.09×
16Pennsylvania~10K1.06×
17Florida~20K1.03×
18Utah~2K1.02×
19Alabama~4K0.98×
20Connecticut~3K0.98×
21North Carolina~8K0.91×
22Rhode Island<1K0.80×
23New York~10K0.79×
24Louisiana~3K0.78×
25Nebraska~1K0.77×
26Ohio~6K0.76×
27Illinois~7K0.75×
28Washington, District of Columbia<1K0.74×
29New Jersey~5K0.72×
30Texas~20K0.69×
31Alaska<1K0.69×
32Maryland~3K0.67×
33Oregon~2K0.66×
34South Dakota<1K0.66×
35North Dakota<1K0.66×
36Idaho<1K0.65×
37Montana<1K0.65×
38Kansas~1K0.64×
39Oklahoma~2K0.63×
40Maine<1K0.63×
41Minnesota~2K0.62×
42Iowa~1K0.60×
43Arkansas~1K0.60×
44New Mexico<1K0.60×
45Washington~3K0.59×
46West Virginia<1K0.58×
47Colorado~2K0.57×
48Tennessee~3K0.56×
49Arizona~3K0.55×
50Kentucky~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Tasty, United States
0.53×1.00×12.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tasty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tasty audience
#·InterestCategoryAffinity×
01Shake ShackFood & Beverages5.02×
02Five GuysFood & Beverages4.01×
03Diaper bagKids & Family3.70×
04Planet FitnessSports2.70×
05Pizza HutFood & Beverages2.46×
06Chipotle Mexican GrillFood & Beverages2.44×
07Dunkin' DonutsFood & Beverages2.41×
08MetaphysicsBusiness & Career2.30×
09Staples (Canada)Business & Career2.27×
10Domino's PizzaFood & Beverages2.24×
11FedExBusiness & Career2.23×
12SubwayFood & Beverages2.14×
13Bass guitarMusic & Radio1.96×
14McDonald'sFood & Beverages1.91×
15Discount storesShopping1.90×
16Taco BellFood & Beverages1.82×
17Burger KingFood & Beverages1.76×
18StarbucksFood & Beverages1.55×
19BarbecueFood & Beverages1.54×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tasty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tasty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.72×
Family OrientationCONSERVATISM1.66×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tasty audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
TraditionCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tasty have in United States?

Tasty has an estimated audience of 7,638,877 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Tasty fans?

71.2% of Tasty fans are female, 28.8% are male, with an average age of 35.7 years.

03

Which brands do Tasty fans like most?

Tasty fans show strongest brand affinity for Planet Fitness (2.7×), Pizza Hut (2.46×), and Five Guys (4.01×) over the country average.

04

Where do Tasty fans live in United States?

Tasty fans in United States are most concentrated in Virginia (reach ~90K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tasty fans also like?

Beyond Tasty itself, the audience over-indexes on Pizza Hut (2.46×), Five Guys (4.01×), Diaper bag (3.7×), and Shake Shack (5.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Tasty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →