Provinzial Audience in Germany
Provinzial has an estimated audience of 548,915 people in Germany. 51.8% are female, 48.2% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Schleswig-Holstein. Top brand affinities: Health insurance, Tagesschau, Vacation rental, Western Union, Satire.
The average Provinzial fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Schleswig-Holstein. Top brand affinities include Health insurance, Tagesschau, Vacation rental, with strongest over-indexing on Health insurance (12.73× the country average). Demographically, the Provinzial audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Provinzial fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.2 |
| Estimated audience size | 548,915 |
Audience persona
The typical Provinzial fan in Germany is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Health insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 633,218 | 4.57× |
| Rheinland-Pfalz | 107,489 | 2.54× |
| Schleswig-Holstein | 87,806 | 2.9× |
| Niedersachsen | 46,805 | 0.57× |
| Hessen | 40,321 | 0.63× |
| Bayern | 38,504 | 0.28× |
| Baden-Württemberg | 27,024 | 0.23× |
| Hamburg | 20,333 | 1.07× |
| Mecklenburg-Vorpommern | 18,996 | 1.18× |
| Berlin | 15,310 | 0.41× |
| Sachsen | 7,393 | 0.18× |
| Brandenburg | 6,736 | 0.26× |
| Thüringen | 4,677 | 0.22× |
| Saarland | 4,587 | 0.44× |
| Sachsen-Anhalt | 4,542 | 0.21× |
| Bremen | 2,370 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health insurance | 12.73× | Business & Career |
| Tagesschau | 2.56× | Movies & TV |
| Vacation rental | 5.23× | Travel & Leisure |
| Western Union | 4.23× | Business & Career |
| Satire | 4.38× | Literature |
| Transfermarkt | 2.62× | Sports |
| Pets | 1.62× | Pets & Animals |
| Hygiene | 2.72× | Beauty & Wellness |
| German television comedy | 4.53× | Movies & TV |
| Vacations | 2.21× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.88× | Movies & TV |
| Family | 1.55× | Kids & Family |
| Automobiles | 1.58× | Cars & Mobility |
| Felix Baumgartner | 3.37× | Sports |
| Freeware | 1.87× | Technology & Electronics |
| Real property | 3.18× | Home & Garden |
| North Rhine-Westphalia | 1.84× | Travel & Leisure |
| Commerzbank | 1.67× | Business & Career |
| Self care | 2.31× | Health |
| German language | 1.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Need for Security | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.19 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.0% |
| United States | 1.5% |
| China | 0.9% |
See Provinzial audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Provinzial have in Germany?
Provinzial has an estimated audience of 548,915 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Provinzial fans?
51.8% of Provinzial fans are female, 48.2% are male, with an average age of 42.2 years.
Which brands do Provinzial fans like most?
Provinzial fans show strongest brand affinity for Health insurance (12.73×), Tagesschau (2.56×), and Vacation rental (5.23×) over the country average.
Where do Provinzial fans live in Germany?
Provinzial fans in Germany are most concentrated in Nordrhein-Westfalen (reach 633,218), Rheinland-Pfalz (reach 107,489), and Schleswig-Holstein (reach 87,806). These three regions account for the largest share of the active audience.
What other brands do Provinzial fans also like?
Beyond Provinzial itself, the audience over-indexes on Tagesschau (2.56×), Vacation rental (5.23×), Western Union (4.23×), and Satire (4.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Provinzial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.