Rascasse Audience Intelligence

Insurance broker Audience in United States

A data profile of the people who buy, follow and care about Insurance broker in United States — modelled from more than twelve digital signal sources. Insurance broker has an estimated audience of 4,602,655 people in United States.

#3973among Topic in United States#644in Business & Career

The average Insurance broker fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insurance broker profile in United States.

Audience size
4.6M
in United States
Gender
46.5%♀
53.5% male
Age
42.9
average years
Country rank
#7171
Topic in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insurance broker fans

46.5% are female, 53.5% are male, average age 42.9.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Insurance broker audience in United States
MetricValue
Female46.5%
Male53.5%
Average age42.9
Estimated audience size4,602,655
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Insurance broker audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4921%
50+32%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Insurance broker audience comes from United States.

Worldwide audience distribution share by country for Insurance broker
CountryShare
United States44.8%
Brazil6.2%
Thailand5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insurance broker audience in United States is strongest.

Fig. 05

Top regions by affinity

Insurance broker fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K3.37×
02New York~500K1.80×
03Virginia~200K1.63×
04Colorado~100K1.50×
05Ohio~200K1.40×
06Missouri~100K1.40×
07Georgia~200K1.39×
08California~700K1.32×
09Minnesota~90K1.32×
10Kansas~40K1.24×
11Illinois~200K1.21×
12Arizona~100K1.21×
13Washington~100K1.19×
14Connecticut~50K1.16×
15Nebraska~30K1.16×
16New Jersey~100K1.14×
17Nevada~50K1.07×
18Utah~40K1.07×
19Texas~400K1.05×
20Wyoming~7K1.04×
21Florida~300K1.00×
22Pennsylvania~200K1.00×
23Idaho~20K0.99×
24North Carolina~100K0.96×
25Delaware~10K0.96×
26Iowa~40K0.94×
27Oklahoma~50K0.91×
28Maryland~70K0.90×
29Montana~10K0.86×
30South Carolina~60K0.85×
31Rhode Island~10K0.85×
32Mississippi~30K0.83×
33South Dakota~9K0.83×
34Alaska~8K0.81×
35Kentucky~50K0.80×
36Tennessee~70K0.79×
37Indiana~70K0.79×
38Michigan~90K0.78×
39Washington, District of Columbia~10K0.78×
40Wisconsin~50K0.77×
41Arkansas~30K0.76×
42New Mexico~20K0.76×
43Massachusetts~70K0.75×
44Louisiana~40K0.75×
45North Dakota~7K0.75×
46New Hampshire~10K0.73×
47Hawaii~10K0.72×
48Alabama~40K0.67×
49Maine~10K0.67×
50West Virginia~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Insurance broker, United States
0.65×1.00×3.37×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Insurance broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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