Nintendo eShop Audience in United States

Nintendo eShop has an estimated audience of 983,255 people in United States. 35.2% are female, 64.8% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Pokémon Trading Card Game, DocuSign.

The average Nintendo eShop fan in United States is 28.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Nintendo eShop audience skews more male with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Nintendo eShop fans

Demographic split for Nintendo eShop audience in United States
MetricValue
Female35.2%
Male64.8%
Average age28.0
Estimated audience size983,255

Audience persona

The typical Nintendo eShop fan in United States is more male, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Nintendo eShop in United States
RegionReachAffinity
California102,0630.94×
Texas77,3550.92×
Florida57,8260.87×
New York44,4880.81×
Ohio33,3141.1×
Pennsylvania32,9861×
Illinois30,0900.92×
North Carolina29,3210.99×
Georgia28,9650.96×
Michigan28,2401.1×
Washington25,9281.31×
Virginia25,4271.06×
Tennessee21,7541.1×
Indiana19,6281.09×
Arizona19,2080.96×
New Jersey18,8750.75×
Missouri17,3881.1×
Massachusetts17,1160.88×
Kentucky15,3661.25×
Utah15,1481.72×
Wisconsin15,1071.02×
Oregon14,8541.32×
Colorado14,8330.96×
Maryland14,7040.87×
Minnesota13,9190.99×
Alabama13,6871×
South Carolina13,4740.91×
Oklahoma11,4351.05×
Louisiana11,3880.9×
Nevada9,1950.97×
Arkansas9,1151.13×
Iowa8,2451.02×
Connecticut8,1140.82×
Kansas7,5530.97×
Mississippi6,6400.82×
Idaho6,1431.25×
West Virginia5,0431.1×
Nebraska4,5350.92×
New Mexico4,3160.88×
New Hampshire4,1611.07×
Maine3,8881.1×
Hawaii3,6810.87×
Montana2,7211×
Alaska2,6761.27×
Rhode Island2,5990.83×
North Dakota2,3531.16×
Delaware2,2040.81×
South Dakota1,8960.83×
Washington, District of Columbia1,7520.59×
Vermont1,6730.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nintendo eShop audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Pokémon Trading Card Game26.11×Games
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.73×Internet & Social Media
Autism Awareness11.79×Health
The Legend of Zelda12.94×Games
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Diabetes mellitus awareness7.79×Health
Michelle Pfeiffer13.09×Movies & TV
Rick and Morty8.45×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nintendo eShop audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.54
Early Adopter MentalityPOWER1.88
SustainabilityBALANCE1.26
Community OrientationOPEN1.19
Social Media UsageJOY1.19
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Nintendo eShop
CountryShare
Germany12.2%
United States12.2%
France9.5%

See Nintendo eShop audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Nintendo eShop have in United States?

Nintendo eShop has an estimated audience of 983,255 people in United States, concentrated in California and Texas.

What is the gender split and age of Nintendo eShop fans?

35.2% of Nintendo eShop fans are female, 64.8% are male, with an average age of 28.0 years.

Which brands do Nintendo eShop fans like most?

Nintendo eShop fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Nintendo eShop fans live in United States?

Nintendo eShop fans in United States are most concentrated in California (reach 102,063), Texas (reach 77,355), and Florida (reach 57,826). These three regions account for the largest share of the active audience.

What other brands do Nintendo eShop fans also like?

Beyond Nintendo eShop itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Pokémon Trading Card Game (26.11×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo eShop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.