A data profile of the people who buy, follow and care about Minimal techno in Germany — modelled from more than twelve digital signal sources. Minimal techno has an estimated audience of 1,377,384 people in Germany.
The average Minimal techno fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Resident Advisor, House music, Nina Kraviz, with strongest over-indexing on Resident Advisor (29.76× the country average).
Demographically, the Minimal techno audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Minimal techno fan in Germany is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Resident Advisor.
The key figures that characterise the Minimal techno profile in Germany.
38.3% are female, 61.7% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 30.9 |
| Estimated audience size | 1,377,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Minimal techno audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.7% |
| Germany | 7.9% |
| Italy | 7.7% |
Where the Minimal techno audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~80K | 1.37× | |
| 02 | Bremen | ~10K | 1.13× | |
| 03 | Sachsen | ~70K | 1.07× | |
| 04 | Saarland | ~20K | 1.06× | |
| 05 | Thüringen | ~40K | 1.04× | |
| 06 | Hamburg | ~30K | 1.00× | |
| 07 | Mecklenburg-Vorpommern | ~30K | 1.00× | |
| 08 | Brandenburg | ~40K | 0.99× | |
| 09 | Sachsen-Anhalt | ~30K | 0.98× | |
| 10 | Rheinland-Pfalz | ~60K | 0.94× | |
| 11 | Hessen | ~100K | 0.93× | |
| 12 | Baden-Württemberg | ~200K | 0.90× | |
| 13 | Schleswig-Holstein | ~40K | 0.89× | |
| 14 | Niedersachsen | ~100K | 0.86× | |
| 15 | Nordrhein-Westfalen | ~200K | 0.82× | |
| 16 | Bayern | ~200K | 0.81× |
The strongest cross-interests of the Minimal techno audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nina Kraviz | Music & Radio | 30.91× | ||
| 02 | Resident Advisor | Music & Radio | 29.76× | ||
| 03 | Amsterdam Dance Event | Music & Radio | 12.51× | ||
| 04 | Burning Man | Music & Radio | 9.63× | ||
| 05 | Logic Pro | Technology & Electronics | 8.79× | ||
| 06 | Bank of Scotland | Business & Career | 8.32× | ||
| 07 | Berghain | Music & Radio | 7.62× | ||
| 08 | RÜFÜS | Music & Radio | 6.21× | ||
| 09 | Deep house | Music & Radio | 4.58× | ||
| 10 | House music | Music & Radio | 4.19× | ||
| 11 | Robert Redford | Movies & TV | 4.09× | ||
| 12 | Progressive rock | Music & Radio | 3.30× | ||
| 13 | Electronic dance music | Music & Radio | 3.17× | ||
| 14 | Succulent plant | Home & Garden | 3.12× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 2.66× | ||
| 16 | One Piece | Movies & TV | 2.62× | ||
| 17 | Dance music | Music & Radio | 2.39× | ||
| 18 | Musical instrument | Music & Radio | 2.38× | ||
| 19 | Drop shipping | Shopping | 2.36× | ||
| 20 | Livemusic | Music & Radio | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.74× | |
| Extroversion | THRILL | 1.52× | |
| Risk Appetite | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Minimal techno has an estimated audience of 1,377,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
38.3% of Minimal techno fans are female, 61.7% are male, with an average age of 30.9 years.
Minimal techno fans show strongest brand affinity for Resident Advisor (29.76×), House music (4.19×), and Nina Kraviz (30.91×) over the country average.
Minimal techno fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Minimal techno itself, the audience over-indexes on House music (4.19×), Nina Kraviz (30.91×), Robert Redford (4.09×), and Amsterdam Dance Event (12.51×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Minimal techno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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