Minimal techno Audience in United States

Minimal techno has an estimated audience of 3,066,200 people in United States. 38.9% are female, 61.1% are male, average age 30.3. Top regions: California, New York, Florida. Top brand affinities: Kia Sportage, Resident Advisor, Berghain, Honda HR-V, Los Angeles Dodgers.

The average Minimal techno fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Kia Sportage, Resident Advisor, Berghain, with strongest over-indexing on Kia Sportage (44.12× the country average). Demographically, the Minimal techno audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Minimal techno fans

Demographic split for Minimal techno audience in United States
MetricValue
Female38.9%
Male61.1%
Average age30.3
Estimated audience size3,066,200

Audience persona

The typical Minimal techno fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Minimal techno in United States
RegionReachAffinity
California219,7040.65×
New York119,5030.7×
Florida93,4160.45×
Texas73,4400.28×
Mississippi35,5651.41×
Illinois33,5550.33×
Pennsylvania31,8000.31×
Louisiana31,6220.8×
Arkansas31,5961.25×
Oklahoma30,8990.91×
Virginia30,5360.41×
Kentucky30,4100.79×
Alabama29,4350.69×
West Virginia29,3612.06×
Michigan29,1760.36×
New Jersey28,4150.36×
Tennessee28,0420.46×
South Carolina27,8410.6×
Massachusetts27,4960.46×
North Carolina27,3260.3×
Indiana27,1270.48×
Kansas27,1191.12×
Missouri26,2710.53×
Hawaii25,9001.97×
Iowa25,7461.02×
Montana25,5423×
Ohio25,1210.27×
Washington25,0510.41×
Georgia25,0190.26×
Wisconsin24,8750.54×
Maryland24,6860.47×
New Hampshire24,1922×
Arizona23,9550.38×
Nebraska23,6891.54×
Connecticut23,6530.77×
New Mexico23,5661.53×
Nevada23,4890.79×
Rhode Island23,3602.39×
Maine23,3462.13×
Oregon23,1900.66×
Utah23,0510.84×
Vermont22,9764.27×
Minnesota22,2250.51×
Colorado21,4130.44×
Delaware20,9202.47×
Washington, District of Columbia15,1051.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minimal techno audience
BrandAffinityCategory
Kia Sportage44.12×Cars & Mobility
Resident Advisor42.58×Music & Radio
Berghain54.61×Music & Radio
Honda HR-V29.41×Cars & Mobility
Los Angeles Dodgers8.03×Sports
Houston Astros8.85×Sports
Pre-school playgroup32.87×Kids & Family
Nina Kraviz60.76×Music & Radio
Disneyland Paris11.11×Travel & Leisure
Electronic dance music4.93×Music & Radio
Art exhibition5.19×Arts & Culture
Supreme6.35×Fashion & Accessoires
House music4.59×Music & Radio
Jeep Grand Cherokee7.84×Cars & Mobility
Rick Owens12.23×Fashion & Accessoires
SimCity18.24×Games
Burning Man9.85×Music & Radio
Stussy8.2×Fashion & Accessoires
Streetwear3.47×Fashion & Accessoires
Mobile game2.98×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minimal techno audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.16
Design AffinityPREMIUM2.57
Luxury OrientationPREMIUM2.51
Early Adopter MentalityPOWER2.18
SustainabilityBALANCE1.84
Pet OwnershipJOY1.77

Worldwide distribution

Worldwide audience distribution share by country for Minimal techno
CountryShare
United States17.7%
Germany7.9%
Italy7.7%

See Minimal techno audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Minimal techno have in United States?

Minimal techno has an estimated audience of 3,066,200 people in United States, concentrated in California and New York.

What is the gender split and age of Minimal techno fans?

38.9% of Minimal techno fans are female, 61.1% are male, with an average age of 30.3 years.

Which brands do Minimal techno fans like most?

Minimal techno fans show strongest brand affinity for Kia Sportage (44.12×), Resident Advisor (42.58×), and Berghain (54.61×) over the country average.

Where do Minimal techno fans live in United States?

Minimal techno fans in United States are most concentrated in California (reach 219,704), New York (reach 119,503), and Florida (reach 93,416). These three regions account for the largest share of the active audience.

What other brands do Minimal techno fans also like?

Beyond Minimal techno itself, the audience over-indexes on Resident Advisor (42.58×), Berghain (54.61×), Honda HR-V (29.41×), and Los Angeles Dodgers (8.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minimal techno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.