Rascasse Audience Intelligence

Minimal techno Audience in United States

A data profile of the people who buy, follow and care about Minimal techno in United States — modelled from more than twelve digital signal sources. Minimal techno has an estimated audience of 3,066,200 people in United States.

#199among Musical genre in United States#5048among Topic in United States#1024in Music & Radio

The average Minimal techno fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Berghain, House music, Resident Advisor, with strongest over-indexing on Berghain (77.16× the country average).

Demographically, the Minimal techno audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minimal techno fan in United States is more male, around 30.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Berghain.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minimal techno profile in United States.

Audience size
3.1M
in United States
Gender
38.9%♀
61.1% male
Age
30.3
average years
Country rank
#10108
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minimal techno fans

38.9% are female, 61.1% are male, average age 30.3.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Minimal techno audience in United States
MetricValue
Female38.9%
Male61.1%
Average age30.3
Estimated audience size3,066,200
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Minimal techno audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Minimal techno audience comes from United States.

Worldwide audience distribution share by country for Minimal techno
CountryShare
United States17.7%
Germany7.9%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minimal techno audience in United States is strongest.

Fig. 05

Top regions by affinity

Minimal techno fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K1.41×
02Montana~10K1.25×
03Rhode Island~10K1.23×
04Alaska~8K1.20×
05Delaware~10K1.18×
06Hawaii~20K1.17×
07Maine~10K1.16×
08West Virginia~20K1.11×
09New Hampshire~10K1.11×
10Washington, District of Columbia~10K1.10×
11Mississippi~30K1.08×
12New Mexico~20K1.08×
13North Dakota~7K1.08×
14Nebraska~20K1.05×
15Arkansas~30K1.02×
16Kansas~20K1.01×
17Idaho~20K1.01×
18South Dakota~7K1.00×
19Iowa~30K0.99×
20Oklahoma~30K0.98×
21Utah~30K0.98×
22Louisiana~40K0.97×
23Kentucky~40K0.97×
24Connecticut~30K0.97×
25Nevada~30K0.97×
26Alabama~40K0.95×
27Oregon~30K0.94×
28South Carolina~40K0.93×
29Missouri~50K0.92×
30Wisconsin~40K0.92×
31Minnesota~40K0.91×
32Tennessee~60K0.90×
33Indiana~50K0.90×
34Maryland~50K0.90×
35Colorado~40K0.90×
36Massachusetts~50K0.89×
37Arizona~60K0.88×
38Washington~50K0.88×
39Ohio~80K0.86×
40Georgia~80K0.86×
41North Carolina~80K0.86×
42Michigan~70K0.86×
43New Jersey~70K0.86×
44Virginia~60K0.86×
45New York~100K0.84×
46Pennsylvania~90K0.83×
47Illinois~80K0.83×
48California~300K0.76×
49Florida~200K0.75×
50Texas~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Minimal techno, United States
0.71×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minimal techno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minimal techno audience
#·InterestCategoryAffinity×
01BerghainMusic & Radio77.16×
02Nina KravizMusic & Radio45.03×
03Cultural tourismTravel & Leisure26.05×
04Resident AdvisorMusic & Radio24.04×
05TelecincoMovies & TV23.31×
06Drone racingSports21.71×
07In the HeightsMusic & Radio21.29×
08International educationBusiness & Career17.28×
09David Copperfield (illusionist)Movies & TV15.29×
10SimCityGames13.54×
11BodrumTravel & Leisure13.10×
12Pitbull (rapper)Music & Radio11.87×
13Disneyland ParisTravel & Leisure9.57×
14House musicMusic & Radio7.88×
15Gaming computerTechnology & Electronics5.33×
16Electronic dance musicMusic & Radio5.30×
17DancehallsMusic & Radio4.08×
18High schoolBusiness & Career3.79×
19Mobile gameGames2.56×
20ESPNMovies & TV2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minimal techno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minimal techno audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.88×
Pet OwnershipJOY1.87×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minimal techno audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
CreativityOPEN0.84×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minimal techno have in United States?

Minimal techno has an estimated audience of 3,066,200 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Minimal techno fans?

38.9% of Minimal techno fans are female, 61.1% are male, with an average age of 30.3 years.

03

Which brands do Minimal techno fans like most?

Minimal techno fans show strongest brand affinity for Berghain (77.16×), House music (7.88×), and Resident Advisor (24.04×) over the country average.

04

Where do Minimal techno fans live in United States?

Minimal techno fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Minimal techno fans also like?

Beyond Minimal techno itself, the audience over-indexes on House music (7.88×), Resident Advisor (24.04×), International education (17.28×), and Electronic dance music (5.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minimal techno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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