Captain America: Civil War Audience in United States
Captain America: Civil War has an estimated audience of 1,397,636 people in United States. 35.9% are female, 64.1% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Cleveland Clinic, Expatriates in the United Arab Emirates, Product design, UK garage, Vocal harmony.
The average Captain America: Civil War fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cleveland Clinic, Expatriates in the United Arab Emirates, Product design, with strongest over-indexing on Cleveland Clinic (35.49× the country average). Demographically, the Captain America: Civil War audience skews more male with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Captain America: Civil War fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 33.1 |
| Estimated audience size | 1,397,636 |
Audience persona
The typical Captain America: Civil War fan in United States is more male, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cleveland Clinic.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 176,522 | 1.15× |
| Texas | 146,780 | 1.22× |
| Florida | 100,083 | 1.06× |
| New York | 77,301 | 0.99× |
| Georgia | 50,606 | 1.18× |
| Illinois | 50,028 | 1.07× |
| Pennsylvania | 48,945 | 1.04× |
| Ohio | 45,167 | 1.05× |
| North Carolina | 45,165 | 1.07× |
| Michigan | 39,804 | 1.09× |
| New Jersey | 37,102 | 1.04× |
| Virginia | 34,849 | 1.02× |
| Arizona | 30,802 | 1.08× |
| Tennessee | 30,685 | 1.09× |
| Washington | 29,192 | 1.04× |
| Indiana | 27,085 | 1.06× |
| Massachusetts | 25,691 | 0.93× |
| Maryland | 24,935 | 1.04× |
| Missouri | 23,424 | 1.04× |
| South Carolina | 21,028 | 1× |
| Colorado | 20,985 | 0.95× |
| Wisconsin | 19,613 | 0.93× |
| Alabama | 18,827 | 0.96× |
| Minnesota | 18,751 | 0.94× |
| Kentucky | 18,442 | 1.05× |
| Oklahoma | 18,397 | 1.19× |
| Louisiana | 18,291 | 1.01× |
| Oregon | 16,233 | 1.01× |
| Connecticut | 14,083 | 1× |
| Nevada | 13,726 | 1.02× |
| Utah | 13,724 | 1.1× |
| Arkansas | 11,967 | 1.04× |
| Mississippi | 11,911 | 1.03× |
| Iowa | 11,696 | 1.02× |
| Kansas | 11,610 | 1.05× |
| Idaho | 7,122 | 1.02× |
| Nebraska | 6,851 | 0.98× |
| New Mexico | 6,816 | 0.97× |
| West Virginia | 6,220 | 0.96× |
| Hawaii | 5,201 | 0.87× |
| New Hampshire | 4,982 | 0.9× |
| Maine | 4,413 | 0.88× |
| Rhode Island | 3,907 | 0.88× |
| Delaware | 3,707 | 0.96× |
| Washington, District of Columbia | 3,439 | 0.82× |
| Montana | 3,369 | 0.87× |
| South Dakota | 2,898 | 0.9× |
| Alaska | 2,828 | 0.95× |
| North Dakota | 2,487 | 0.87× |
| Wyoming | 1,838 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Clinic | 35.49× | Health |
| Expatriates in the United Arab Emirates | 142.11× | Business & Career |
| Product design | 4.47× | Business & Career |
| UK garage | 8.68× | Music & Radio |
| Vocal harmony | 6.68× | Music & Radio |
| Grinch | 5.87× | Movies & TV |
| Urban Outfitters | 2.68× | Shopping |
| Electrolyte | 6.72× | Health |
| Dog breed | 1.68× | Pets & Animals |
| Monogram | 5.2× | Home & Garden |
| Nebraska Cornhuskers football | 4.26× | Sports |
| Home construction | 1.64× | Home & Garden |
| Google Photos | 2.8× | Technology & Electronics |
| Google Home | 6.67× | Technology & Electronics |
| Bridget Jones: The Edge of Reason | 21.05× | Movies & TV |
| Isometric exercise | 8.9× | Sports |
| Nia Jax | 9.11× | Sports |
| Emilio Estefan | 13.45× | Music & Radio |
| Stamp collecting | 4.17× | Home & Garden |
| Hang Seng Index | 10.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.5 |
| Early Adopter Mentality | POWER | 1.85 |
| Patriotism | CONSERVATISM | 1.82 |
| Social Media Usage | JOY | 1.39 |
| Community Orientation | OPEN | 1.32 |
| Extroversion | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| India | 12.6% |
| United Kingdom | 6.0% |
See Captain America: Civil War audiences in other countries
- Captain America: Civil War — Germany
- Captain America: Civil War — United Kingdom
- Captain America: Civil War — France
- Captain America: Civil War — Italy
- Captain America: Civil War — Spain
- Captain America: Civil War — Brazil
- Captain America: Civil War — Japan
- Captain America: Civil War — South Korea
- Captain America: Civil War — India
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
Frequently asked questions
How many fans does Captain America: Civil War have in United States?
Captain America: Civil War has an estimated audience of 1,397,636 people in United States, concentrated in California and Texas.
What is the gender split and age of Captain America: Civil War fans?
35.9% of Captain America: Civil War fans are female, 64.1% are male, with an average age of 33.1 years.
Which brands do Captain America: Civil War fans like most?
Captain America: Civil War fans show strongest brand affinity for Cleveland Clinic (35.49×), Expatriates in the United Arab Emirates (142.11×), and Product design (4.47×) over the country average.
Where do Captain America: Civil War fans live in United States?
Captain America: Civil War fans in United States are most concentrated in California (reach 176,522), Texas (reach 146,780), and Florida (reach 100,083). These three regions account for the largest share of the active audience.
What other brands do Captain America: Civil War fans also like?
Beyond Captain America: Civil War itself, the audience over-indexes on Expatriates in the United Arab Emirates (142.11×), Product design (4.47×), UK garage (8.68×), and Vocal harmony (6.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Captain America: Civil War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.