Captain America: Civil War Audience in United States

Captain America: Civil War has an estimated audience of 1,397,636 people in United States. 35.9% are female, 64.1% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Doctor Strange, Guardians of the Galaxy (film), Anthony Mackie, Ant-Man (film), Black Panther (comics).

The average Captain America: Civil War fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Doctor Strange, Guardians of the Galaxy (film), Anthony Mackie, with strongest over-indexing on Doctor Strange (142.11× the country average). Demographically, the Captain America: Civil War audience skews more male with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Captain America: Civil War fans

Demographic split for Captain America: Civil War audience in United States
MetricValue
Female35.9%
Male64.1%
Average age33.1
Estimated audience size1,397,636

Audience persona

The typical Captain America: Civil War fan in United States is more male, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Doctor Strange.

Top regions in United States

Top regions ranked by reach for Captain America: Civil War in United States
RegionReachAffinity
California176,5221.15×
Texas146,7801.22×
Florida100,0831.06×
New York77,3010.99×
Georgia50,6061.18×
Illinois50,0281.07×
Pennsylvania48,9451.04×
Ohio45,1671.05×
North Carolina45,1651.07×
Michigan39,8041.09×
New Jersey37,1021.04×
Virginia34,8491.02×
Arizona30,8021.08×
Tennessee30,6851.09×
Washington29,1921.04×
Indiana27,0851.06×
Massachusetts25,6910.93×
Maryland24,9351.04×
Missouri23,4241.04×
South Carolina21,0281×
Colorado20,9850.95×
Wisconsin19,6130.93×
Alabama18,8270.96×
Minnesota18,7510.94×
Kentucky18,4421.05×
Oklahoma18,3971.19×
Louisiana18,2911.01×
Oregon16,2331.01×
Connecticut14,0831×
Nevada13,7261.02×
Utah13,7241.1×
Arkansas11,9671.04×
Mississippi11,9111.03×
Iowa11,6961.02×
Kansas11,6101.05×
Idaho7,1221.02×
Nebraska6,8510.98×
New Mexico6,8160.97×
West Virginia6,2200.96×
Hawaii5,2010.87×
New Hampshire4,9820.9×
Maine4,4130.88×
Rhode Island3,9070.88×
Delaware3,7070.96×
Washington, District of Columbia3,4390.82×
Montana3,3690.87×
South Dakota2,8980.9×
Alaska2,8280.95×
North Dakota2,4870.87×
Wyoming1,8380.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Captain America: Civil War audience
BrandAffinityCategory
Doctor Strange142.11×Literature
Guardians of the Galaxy (film)62.13×Movies & TV
Anthony Mackie103.16×Movies & TV
Ant-Man (film)107.37×Movies & TV
Black Panther (comics)53.68×Literature
captain america44.88×Movies & TV
Lego Star Wars67.67×Kids & Family
Disneyland Paris24.84×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Superman4.05×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Rick and Morty9.65×Movies & TV
Before Sunrise35.49×Movies & TV
Dungeons & Dragons13.45×Games
Night at the Museum26.32×Movies & TV
Mel Gibson15.38×Movies & TV
Cyberpunk 207721.05×Games
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Captain America: Civil War audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.5
Early Adopter MentalityPOWER1.85
PatriotismCONSERVATISM1.82
Social Media UsageJOY1.39
Community OrientationOPEN1.32
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Captain America: Civil War
CountryShare
United States42.7%
India12.6%
United Kingdom6.0%

See Captain America: Civil War audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Captain America: Civil War have in United States?

Captain America: Civil War has an estimated audience of 1,397,636 people in United States, concentrated in California and Texas.

What is the gender split and age of Captain America: Civil War fans?

35.9% of Captain America: Civil War fans are female, 64.1% are male, with an average age of 33.1 years.

Which brands do Captain America: Civil War fans like most?

Captain America: Civil War fans show strongest brand affinity for Doctor Strange (142.11×), Guardians of the Galaxy (film) (62.13×), and Anthony Mackie (103.16×) over the country average.

Where do Captain America: Civil War fans live in United States?

Captain America: Civil War fans in United States are most concentrated in California (reach 176,522), Texas (reach 146,780), and Florida (reach 100,083). These three regions account for the largest share of the active audience.

What other brands do Captain America: Civil War fans also like?

Beyond Captain America: Civil War itself, the audience over-indexes on Guardians of the Galaxy (film) (62.13×), Anthony Mackie (103.16×), Ant-Man (film) (107.37×), and Black Panther (comics) (53.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Captain America: Civil War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.