Rascasse Audience Intelligence

Captain America: Civil War Audience in United States

A data profile of the people who buy, follow and care about Captain America: Civil War in United States — modelled from more than twelve digital signal sources. Captain America: Civil War has an estimated audience of 1,359,532 people in United States.

#1308among Movie / TV Show / Series in United States#3231in Movies & TV

The average Captain America: Civil War fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Doctor Strange, Guardians of the Galaxy (film), Ant-Man (film), with strongest over-indexing on Doctor Strange (162.05× the country average).

Demographically, the Captain America: Civil War audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Captain America: Civil War fan in United States is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Doctor Strange.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Captain America: Civil War profile in United States.

Audience size
1.4M
in United States
Gender
35.9%♀
64.1% male
Age
33.1
average years
Country rank
#19075
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Captain America: Civil War viewers

35.9% are female, 64.1% are male, average age 33.1.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Captain America: Civil War audience in United States
MetricValue
Female35.9%
Male64.1%
Average age33.1
Estimated audience size1,359,532
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Captain America: Civil War audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

41.6%

of the worldwide Captain America: Civil War audience comes from United States.

Worldwide audience distribution share by country for Captain America: Civil War
CountryShare
United States41.6%
India12.5%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Captain America: Civil War audience in United States is strongest.

Fig. 05

Top regions by affinity

Captain America: Civil War fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.22×
02Utah~10K1.18×
03Oklahoma~20K1.17×
04California~200K1.15×
05Arkansas~10K1.13×
06Kentucky~20K1.10×
07Mississippi~10K1.10×
08Arizona~30K1.09×
09Missouri~20K1.09×
10Kansas~10K1.09×
11Georgia~50K1.08×
12Idaho~8K1.08×
13Tennessee~30K1.07×
14Illinois~50K1.05×
15Indiana~30K1.05×
16North Carolina~40K1.04×
17Nevada~10K1.03×
18Alabama~20K1.02×
19Ohio~40K1.01×
20Virginia~30K1.01×
21Maryland~20K1.01×
22South Carolina~20K1.01×
23New Mexico~7K1.01×
24Nebraska~7K1.01×
25Delaware~4K1.01×
26Michigan~40K1.00×
27Louisiana~20K1.00×
28West Virginia~7K1.00×
29Alaska~3K1.00×
30Iowa~10K0.99×
31Pennsylvania~50K0.98×
32Connecticut~10K0.98×
33New Jersey~30K0.96×
34North Dakota~3K0.96×
35Florida~90K0.95×
36Washington~30K0.95×
37Wisconsin~20K0.95×
38Minnesota~20K0.95×
39Oregon~20K0.95×
40Montana~4K0.95×
41Colorado~20K0.94×
42New Hampshire~5K0.94×
43South Dakota~3K0.94×
44New York~70K0.93×
45Maine~5K0.91×
46Rhode Island~4K0.91×
47Massachusetts~20K0.90×
48Hawaii~5K0.88×
49Vermont~2K0.84×
50Washington, District of Columbia~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Captain America: Civil War, United States
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Captain America: Civil War audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Captain America: Civil War audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV186.09×
02Doctor StrangeLiterature162.05×
03Black Panther (comics)Literature111.31×
04Guardians of the Galaxy (film)Movies & TV109.13×
05Anthony MackieMovies & TV108.79×
06Thor (film)Movies & TV74.32×
07Political thrillerMovies & TV60.97×
08DEADPOOL: The MovieMovies & TV58.07×
09captain americaMovies & TV57.73×
10John Wick 2Movies & TV45.83×
11Lego Star WarsKids & Family42.86×
12Geek girlInternet & Social Media40.12×
13Before SunriseMovies & TV32.67×
14Disneyland ParisTravel & Leisure25.13×
15Night at the MuseumMovies & TV24.46×
16LegolandTravel & Leisure19.29×
17Superhero fictionLiterature14.19×
18Graphic novelLiterature12.67×
19Rick and MortyMovies & TV11.00×
20Broadway theatreTravel & Leisure8.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Captain America: Civil War audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Captain America: Civil War audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
Early Adopter MentalityPOWER1.70×
Social Media UsageJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Captain America: Civil War audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
DIY MentalityTHRILL0.63×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Captain America: Civil War have in United States?

Captain America: Civil War has an estimated audience of 1,359,532 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Captain America: Civil War viewers?

35.9% of Captain America: Civil War fans are female, 64.1% are male, with an average age of 33.1 years.

03

Which brands do Captain America: Civil War fans like most?

Captain America: Civil War fans show strongest brand affinity for Doctor Strange (162.05×), Guardians of the Galaxy (film) (109.13×), and Ant-Man (film) (186.09×) over the country average.

04

Where do Captain America: Civil War fans live in United States?

Captain America: Civil War fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Captain America: Civil War fans also like?

Beyond Captain America: Civil War itself, the audience over-indexes on Guardians of the Galaxy (film) (109.13×), Ant-Man (film) (186.09×), Black Panther (comics) (111.31×), and Anthony Mackie (108.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Captain America: Civil War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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