Avengers: Age of Ultron Audience in United States

Avengers: Age of Ultron logo

Avengers: Age of Ultron has an estimated audience of 1,274,202 people in United States. 47.4% are female, 52.6% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, UK garage, Dog breed, Product design, Grinch.

The average Avengers: Age of Ultron fan in United States is 28.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, UK garage, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Avengers: Age of Ultron audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Avengers: Age of Ultron fans

Demographic split for Avengers: Age of Ultron audience in United States
MetricValue
Female47.4%
Male52.6%
Average age28.7
Estimated audience size1,274,202

Audience persona

The typical Avengers: Age of Ultron fan in United States is balanced, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Avengers: Age of Ultron in United States
RegionReachAffinity
California154,9421.11×
Texas139,3541.27×
Florida87,9911.02×
New York65,7230.92×
Illinois45,2131.07×
Georgia44,6701.14×
Pennsylvania42,5820.99×
Ohio41,1981.05×
North Carolina40,7341.06×
Michigan35,1181.05×
Virginia31,8161.03×
Arizona31,4771.21×
New Jersey31,2380.96×
Tennessee27,4241.07×
Washington26,2761.03×
Indiana25,7131.1×
Missouri22,5301.1×
Maryland21,5990.99×
Massachusetts20,8500.83×
Colorado19,9740.99×
Wisconsin19,0120.99×
South Carolina18,5430.97×
Oklahoma17,6351.25×
Alabama17,5080.98×
Minnesota16,7860.92×
Kentucky16,4711.03×
Louisiana16,1450.98×
Oregon14,9331.02×
Utah14,3121.25×
Nevada12,9111.05×
Arkansas12,3441.18×
Connecticut11,5660.91×
Kansas11,0031.1×
Mississippi10,6841.02×
Iowa10,6521.01×
Idaho7,5471.18×
New Mexico7,1621.12×
Nebraska6,1420.96×
West Virginia5,6690.96×
Hawaii4,9230.9×
New Hampshire4,2100.84×
Maine3,7350.82×
Montana3,2410.92×
Rhode Island3,2220.79×
Delaware3,1270.89×
South Dakota2,6680.91×
Alaska2,5720.94×
North Dakota2,4620.94×
Washington, District of Columbia2,4320.63×
Wyoming1,6440.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avengers: Age of Ultron audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
UK garage8×Music & Radio
Dog breed1.6×Pets & Animals
Product design2.63×Business & Career
Grinch5.36×Movies & TV
Combat sport2×Sports
Pro-Ject5×Music & Radio
Urban Outfitters2.18×Shopping
Wok7.63×Food & Beverages
Monogram4.2×Home & Garden
Isometric exercise9.22×Sports
Hamden, Connecticut19.03×Travel & Leisure
Vocal harmony4.52×Music & Radio
Goop5.33×Internet & Social Media
Bridget Jones: The Edge of Reason20×Movies & TV
Stamp collecting4.49×Home & Garden
Jezebel (film)6.32×Movies & TV
Bank account2.21×Business & Career
Voter registration4.1×Politics & Society
Electrolyte4×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avengers: Age of Ultron audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.52
Early Adopter MentalityPOWER1.71
Pet OwnershipJOY1.49
SustainabilityBALANCE1.33
Luxury OrientationPREMIUM1.18
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Avengers: Age of Ultron
CountryShare
United States35.2%
India12.6%
Brazil7.7%

See Avengers: Age of Ultron audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Avengers: Age of Ultron have in United States?

Avengers: Age of Ultron has an estimated audience of 1,274,202 people in United States, concentrated in California and Texas.

What is the gender split and age of Avengers: Age of Ultron fans?

47.4% of Avengers: Age of Ultron fans are female, 52.6% are male, with an average age of 28.7 years.

Which brands do Avengers: Age of Ultron fans like most?

Avengers: Age of Ultron fans show strongest brand affinity for Keene, New Hampshire (675×), UK garage (8×), and Dog breed (1.6×) over the country average.

Where do Avengers: Age of Ultron fans live in United States?

Avengers: Age of Ultron fans in United States are most concentrated in California (reach 154,942), Texas (reach 139,354), and Florida (reach 87,991). These three regions account for the largest share of the active audience.

What other brands do Avengers: Age of Ultron fans also like?

Beyond Avengers: Age of Ultron itself, the audience over-indexes on UK garage (8×), Dog breed (1.6×), Product design (2.63×), and Grinch (5.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avengers: Age of Ultron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.