Rascasse Audience Intelligence

Avengers: Age of Ultron Audience in United States

A data profile of the people who buy, follow and care about Avengers: Age of Ultron in United States — modelled from more than twelve digital signal sources. Avengers: Age of Ultron has an estimated audience of 1,249,337 people in United States.

#31among Science Fiction & Fantasy in United States#1442among Movie / TV Show / Series in United States#3501in Movies & TV

The average Avengers: Age of Ultron fan in United States is 28.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guardians of the Galaxy (film), Ant-Man (film), Black Panther (comics), with strongest over-indexing on Guardians of the Galaxy (film) (80× the country average).

Demographically, the Avengers: Age of Ultron audience skews balanced with an average age of 28.7, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avengers: Age of Ultron fan in United States is balanced, around 28.7 years old, with strong Patriotism tendencies and a notable affinity for Guardians of the Galaxy (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avengers: Age of Ultron profile in United States.

Audience size
1.2M
in United States
Gender
47.4%♀
52.6% male
Age
28.7
average years
Country rank
#20273
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avengers: Age of Ultron viewers

47.4% are female, 52.6% are male, average age 28.7.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Avengers: Age of Ultron audience in United States
MetricValue
Female47.4%
Male52.6%
Average age28.7
Estimated audience size1,249,337
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Avengers: Age of Ultron audience in United States
Age bracketShare%
16-1946%
20-2926%
30-3916%
40-499%
50+3%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Avengers: Age of Ultron audience comes from United States.

Worldwide audience distribution share by country for Avengers: Age of Ultron
CountryShare
United States33.9%
India12.4%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avengers: Age of Ultron audience in United States is strongest.

Fig. 05

Top regions by affinity

Avengers: Age of Ultron fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.29×
02Oklahoma~20K1.24×
03Arkansas~10K1.19×
04Texas~100K1.18×
05Idaho~7K1.16×
06Arizona~30K1.14×
07Kansas~10K1.12×
08Montana~4K1.11×
09New Mexico~7K1.10×
10Indiana~30K1.09×
11Nebraska~7K1.09×
12Alaska~3K1.07×
13California~100K1.05×
14Georgia~40K1.05×
15Tennessee~30K1.05×
16Kentucky~20K1.05×
17Alabama~20K1.04×
18North Carolina~40K1.03×
19Michigan~30K1.03×
20Missouri~20K1.02×
21Ohio~40K1.01×
22Oregon~10K1.01×
23Iowa~10K1.01×
24Mississippi~10K1.01×
25South Dakota~3K1.01×
26North Dakota~3K1.00×
27Pennsylvania~40K0.99×
28Nevada~10K0.99×
29West Virginia~6K0.99×
30Washington~20K0.98×
31Colorado~20K0.98×
32Illinois~40K0.97×
33South Carolina~20K0.97×
34Louisiana~20K0.97×
35Delaware~3K0.95×
36Wisconsin~20K0.94×
37New Hampshire~5K0.94×
38New Jersey~30K0.93×
39Florida~80K0.92×
40Maryland~20K0.92×
41Minnesota~20K0.92×
42Hawaii~5K0.92×
43Virginia~30K0.91×
44Connecticut~10K0.91×
45Maine~4K0.88×
46New York~60K0.86×
47Rhode Island~4K0.86×
48Vermont~2K0.84×
49Massachusetts~20K0.83×
50Washington, District of Columbia~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Avengers: Age of Ultron, United States
0.68×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avengers: Age of Ultron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avengers: Age of Ultron audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV88.42×
02Guardians of the Galaxy (film)Movies & TV80.00×
03Thor (film)Movies & TV68.11×
04Black Panther (comics)Literature60.00×
05captain americaMovies & TV48.98×
06John Wick 2Movies & TV40.00×
07DEADPOOL: The MovieMovies & TV39.13×
08The Wolverine (film)Movies & TV28.97×
09Disneyland ParisTravel & Leisure25.45×
10Lego Star WarsKids & Family24.00×
11International educationBusiness & Career20.25×
12Doctor StrangeLiterature20.00×
13Anthony MackieMovies & TV20.00×
14Superhero fictionLiterature15.60×
15Caitriona BalfeFashion & Accessoires15.47×
16BeetlejuiceMovies & TV10.81×
17Rick and MortyMovies & TV10.08×
18Obsessed (2009 film)Movies & TV10.00×
19Morgan FreemanMovies & TV9.53×
20SupermanMovies & TV2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avengers: Age of Ultron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avengers: Age of Ultron audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
Pet OwnershipJOY2.07×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avengers: Age of Ultron audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Convenience OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avengers: Age of Ultron have in United States?

Avengers: Age of Ultron has an estimated audience of 1,249,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Avengers: Age of Ultron viewers?

47.4% of Avengers: Age of Ultron fans are female, 52.6% are male, with an average age of 28.7 years.

03

Which brands do Avengers: Age of Ultron fans like most?

Avengers: Age of Ultron fans show strongest brand affinity for Guardians of the Galaxy (film) (80×), Ant-Man (film) (88.42×), and Black Panther (comics) (60×) over the country average.

04

Where do Avengers: Age of Ultron fans live in United States?

Avengers: Age of Ultron fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Avengers: Age of Ultron fans also like?

Beyond Avengers: Age of Ultron itself, the audience over-indexes on Ant-Man (film) (88.42×), Black Panther (comics) (60×), captain america (48.98×), and Disneyland Paris (25.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Avengers: Age of Ultron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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