Rascasse Audience Intelligence

Graphic novel Audience in Germany

A data profile of the people who buy, follow and care about Graphic novel in Germany — modelled from more than twelve digital signal sources. Graphic novel has an estimated audience of 534,223 people in Germany.

#36among Literary genre in Germany#4503among Topic in Germany#195in Literature

The average Graphic novel fan in Germany is 31.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Superman, Harry Potter, Gohan (Dragon Ball), with strongest over-indexing on Superman (4.13× the country average).

Demographically, the Graphic novel audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Graphic novel fan in Germany is more female, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graphic novel profile in Germany.

Audience size
534K
in Germany
Gender
55.3%♀
44.7% male
Age
31.2
average years
Country rank
#11123
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graphic novel fans

55.3% are female, 44.7% are male, average age 31.2.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Graphic novel audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age31.2
Estimated audience size534,223
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Graphic novel audience in Germany
Age bracketShare%
16-1938%
20-2926%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Graphic novel audience comes from Germany.

Worldwide audience distribution share by country for Graphic novel
CountryShare
United States36.7%
Japan7.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graphic novel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Graphic novel fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.41×
02Bremen~6K1.26×
03Hamburg~10K1.21×
04Bayern~90K1.07×
05Schleswig-Holstein~20K1.07×
06Nordrhein-Westfalen~100K1.01×
07Niedersachsen~50K1.01×
08Sachsen~30K0.99×
09Brandenburg~20K0.98×
10Hessen~40K0.94×
11Rheinland-Pfalz~20K0.90×
12Baden-Württemberg~60K0.89×
13Thüringen~10K0.88×
14Saarland~6K0.85×
15Mecklenburg-Vorpommern~9K0.84×
16Sachsen-Anhalt~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Graphic novel, Germany
0.83×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graphic novel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graphic novel audience
#·InterestCategoryAffinity×
01Japanese literatureLiterature24.54×
02Monkey D. LuffyLiterature18.26×
03Gohan (Dragon Ball)Literature18.02×
04GokuLiterature12.12×
05Sasuke UchihaLiterature11.48×
06Naruto UzumakiLiterature11.05×
07MangakaLiterature10.14×
08Dragon Ball (anime)Movies & TV9.80×
09My Hero AcademiaLiterature9.08×
10Japanese artArts & Culture7.31×
11Shōnen mangaLiterature7.15×
12OtakuLiterature5.54×
13Zoe SaldanaMovies & TV5.20×
14MangaLiterature4.82×
15SupermanMovies & TV4.13×
16Anime moviesMovies & TV4.13×
17ComicsLiterature3.58×
18GmailInternet & Social Media2.69×
19Harry PotterMovies & TV2.32×
20TikTokInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graphic novel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graphic novel audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
Early Adopter MentalityPOWER1.40×
Social Media UsageJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graphic novel audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Luxury OrientationPREMIUM0.84×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graphic novel have in Germany?

Graphic novel has an estimated audience of 534,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Graphic novel fans?

55.3% of Graphic novel fans are female, 44.7% are male, with an average age of 31.2 years.

03

Which brands do Graphic novel fans like most?

Graphic novel fans show strongest brand affinity for Superman (4.13×), Harry Potter (2.32×), and Gohan (Dragon Ball) (18.02×) over the country average.

04

Where do Graphic novel fans live in Germany?

Graphic novel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Graphic novel fans also like?

Beyond Graphic novel itself, the audience over-indexes on Harry Potter (2.32×), Gohan (Dragon Ball) (18.02×), Manga (4.82×), and Anime movies (4.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Graphic novel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Graphic novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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