Graphic novel Audience in Germany
Graphic novel has an estimated audience of 534,223 people in Germany. 55.3% are female, 44.7% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Superman, Harry Potter, Gohan (Dragon Ball), Manga, Anime movies.
The average Graphic novel fan in Germany is 31.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Superman, Harry Potter, Gohan (Dragon Ball), with strongest over-indexing on Superman (4.13× the country average). Demographically, the Graphic novel audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Graphic novel fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 31.2 |
| Estimated audience size | 534,223 |
Audience persona
The typical Graphic novel fan in Germany is more female, around 31.2 years old, with strong Sustainability tendencies and a notable affinity for Superman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,109 | 1.08× |
| Bayern | 93,898 | 1.09× |
| Baden-Württemberg | 67,484 | 0.93× |
| Niedersachsen | 54,577 | 1.05× |
| Hessen | 38,838 | 0.95× |
| Berlin | 37,561 | 1.57× |
| Sachsen | 24,518 | 0.94× |
| Rheinland-Pfalz | 22,607 | 0.84× |
| Schleswig-Holstein | 20,316 | 1.06× |
| Brandenburg | 15,617 | 0.94× |
| Hamburg | 15,474 | 1.28× |
| Thüringen | 10,438 | 0.77× |
| Sachsen-Anhalt | 9,863 | 0.71× |
| Mecklenburg-Vorpommern | 7,711 | 0.76× |
| Bremen | 6,288 | 1.38× |
| Saarland | 4,252 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 4.13× | Movies & TV |
| Harry Potter | 2.32× | Movies & TV |
| Gohan (Dragon Ball) | 18.02× | Literature |
| Manga | 4.82× | Literature |
| Anime movies | 4.13× | Movies & TV |
| Monkey D. Luffy | 18.26× | Literature |
| Goku | 12.12× | Literature |
| Naruto Uzumaki | 11.05× | Literature |
| Comics | 3.58× | Literature |
| Japanese art | 7.31× | Arts & Culture |
| Japanese literature | 24.54× | Literature |
| Otaku | 5.54× | Literature |
| My Hero Academia | 9.08× | Literature |
| Gmail | 2.69× | Internet & Social Media |
| Shōnen manga | 7.15× | Literature |
| Mangaka | 10.14× | Literature |
| TikTok | 1.75× | Internet & Social Media |
| Dragon Ball (anime) | 9.8× | Movies & TV |
| Peacemaker | 3.34× | Movies & TV |
| Sasuke Uchiha | 11.48× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.15 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Pet Ownership | JOY | 1.8 |
| Early Adopter Mentality | POWER | 1.61 |
| Extroversion | THRILL | 1.55 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| Japan | 7.1% |
| United Kingdom | 5.4% |
See Graphic novel audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Graphic novel have in Germany?
Graphic novel has an estimated audience of 534,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Graphic novel fans?
55.3% of Graphic novel fans are female, 44.7% are male, with an average age of 31.2 years.
Which brands do Graphic novel fans like most?
Graphic novel fans show strongest brand affinity for Superman (4.13×), Harry Potter (2.32×), and Gohan (Dragon Ball) (18.02×) over the country average.
Where do Graphic novel fans live in Germany?
Graphic novel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,109), Bayern (reach 93,898), and Baden-Württemberg (reach 67,484). These three regions account for the largest share of the active audience.
What other brands do Graphic novel fans also like?
Beyond Graphic novel itself, the audience over-indexes on Harry Potter (2.32×), Gohan (Dragon Ball) (18.02×), Manga (4.82×), and Anime movies (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graphic novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.