Atlas Audience in Mexico
Atlas has an estimated audience of 2,808,763 people in Mexico. 53.5% are female, 46.5% are male, average age 27.7. Top regions: Jalisco, State of Mexico, Distrito Federal. Top brand affinities: Chris Martin, Sarcasm, Pedro Pascal, Catholic Church, Funimation.
The average Atlas fan in Mexico is 27.7 years old, balanced, and lives primarily in Jalisco. The audience is concentrated in Jalisco, State of Mexico, Distrito Federal. Top brand affinities include Chris Martin, Sarcasm, Pedro Pascal, with strongest over-indexing on Chris Martin (15.59× the country average). Demographically, the Atlas audience skews balanced with an average age of 27.7, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Atlas fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 27.7 |
| Estimated audience size | 2,808,763 |
Audience persona
The typical Atlas fan in Mexico is balanced, around 27.7 years old, with strong Need for Security tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Jalisco | 3,276,932 | 8.28× |
| State of Mexico | 535,459 | 0.73× |
| Distrito Federal | 527,895 | 0.75× |
| Guanajuato | 260,971 | 1.03× |
| Nuevo Leon | 255,654 | 0.8× |
| Veracruz (state) | 187,061 | 0.59× |
| Michoacan de Ocampo | 152,400 | 0.82× |
| Baja California | 150,965 | 0.68× |
| Puebla | 145,891 | 0.51× |
| Chihuahua | 130,583 | 0.7× |
| Coahuila de Zaragoza | 114,831 | 0.71× |
| Guerrero | 79,954 | 0.59× |
| Chiapas | 74,395 | 0.46× |
| Aguascalientes | 69,558 | 1.02× |
| Hidalgo | 64,028 | 0.49× |
| Morelos | 54,327 | 0.59× |
| Nayarit | 53,321 | 1.03× |
| Yucatan | 48,347 | 0.43× |
| Zacatecas | 44,661 | 0.66× |
| Durango | 43,476 | 0.59× |
| Colima | 41,748 | 1.22× |
| Baja California Sur | 25,052 | 0.59× |
| Tlaxcala | 23,116 | 0.38× |
| Campeche | 14,652 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 15.59× | Music & Radio |
| Sarcasm | 3.96× | Politics & Society |
| Pedro Pascal | 3.74× | Movies & TV |
| Catholic Church | 2.79× | Politics & Society |
| Funimation | 7.77× | Movies & TV |
| Banana | 3.14× | Food & Beverages |
| Digimon | 11.81× | Kids & Family |
| Freeware | 3.24× | Technology & Electronics |
| Sexology | 4.02× | Kids & Family |
| ICloud | 2.73× | Technology & Electronics |
| Travel agency | 2.8× | Travel & Leisure |
| Bruce Willis | 3.44× | Movies & TV |
| Otaku | 3.07× | Literature |
| Papaya | 4.2× | Food & Beverages |
| El País | 2.9× | News |
| Dentistry | 2.91× | Business & Career |
| Tokyo | 3.7× | Travel & Leisure |
| Akira Toriyama | 7.93× | Literature |
| Game consoles | 1.89× | Technology & Electronics |
| Twitch | 2.14× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.55 |
| Spirituality | BALANCE | 1.3 |
| Travelling | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 1.08 |
| Risk Appetite | THRILL | 0.98 |
| Patriotism | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 21.2% |
| Mexico | 11.5% |
See Atlas audiences in other countries
More Metal audiences in Mexico
- Avatar (2,157,111)
- MØL (1,159,323)
- Switched (1,058,706)
- Victorius (642,410)
- Lizzy Borden (553,383)
Frequently asked questions
How many fans does Atlas have in Mexico?
Atlas has an estimated audience of 2,808,763 people in Mexico, concentrated in Jalisco and State of Mexico.
What is the gender split and age of Atlas fans?
53.5% of Atlas fans are female, 46.5% are male, with an average age of 27.7 years.
Which brands do Atlas fans like most?
Atlas fans show strongest brand affinity for Chris Martin (15.59×), Sarcasm (3.96×), and Pedro Pascal (3.74×) over the country average.
Where do Atlas fans live in Mexico?
Atlas fans in Mexico are most concentrated in Jalisco (reach 3,276,932), State of Mexico (reach 535,459), and Distrito Federal (reach 527,895). These three regions account for the largest share of the active audience.
What other brands do Atlas fans also like?
Beyond Atlas itself, the audience over-indexes on Sarcasm (3.96×), Pedro Pascal (3.74×), Catholic Church (2.79×), and Funimation (7.77×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Atlas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.