Mazda2 Audience in Germany
A data profile of the people who buy, follow and care about Mazda2 in Germany — modelled from more than twelve digital signal sources. Mazda2 has an estimated audience of 239,042 people in Germany.
The average Mazda2 fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Subcompact car, Automobile repair shop, Tesla Motors, with strongest over-indexing on Subcompact car (30.98× the country average).
Demographically, the Mazda2 audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mazda2 fan in Germany is more male, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Subcompact car.
At a glance
The key figures that characterise the Mazda2 profile in Germany.
Search interest · 12-month trend
Demographics of Mazda2 fans
28.0% are female, 72.0% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 35.6 |
| Estimated audience size | 239,042 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
Geography
Where the Mazda2 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~70K | 1.41× | |
| 02 | Saarland | ~4K | 1.32× | |
| 03 | Bayern | ~40K | 1.09× | |
| 04 | Baden-Württemberg | ~40K | 1.09× | |
| 05 | Hessen | ~20K | 1.07× | |
| 06 | Rheinland-Pfalz | ~10K | 1.07× | |
| 07 | Niedersachsen | ~20K | 1.01× | |
| 08 | Sachsen-Anhalt | ~6K | 0.94× | |
| 09 | Hamburg | ~5K | 0.94× | |
| 10 | Sachsen | ~10K | 0.92× | |
| 11 | Mecklenburg-Vorpommern | ~4K | 0.91× | |
| 12 | Brandenburg | ~7K | 0.90× | |
| 13 | Schleswig-Holstein | ~8K | 0.89× | |
| 14 | Thüringen | ~5K | 0.89× | |
| 15 | Bremen | ~2K | 0.82× | |
| 16 | Berlin | ~9K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mazda2 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subcompact car | Cars & Mobility | 30.98× | ||
| 02 | Opel Adam | Cars & Mobility | 21.14× | ||
| 03 | Buick | Cars & Mobility | 20.26× | ||
| 04 | Ford Fiesta | Cars & Mobility | 13.69× | ||
| 05 | Automobile Dacia | Cars & Mobility | 13.47× | ||
| 06 | Mazda3 | Cars & Mobility | 13.34× | ||
| 07 | Automobile repair shop | Cars & Mobility | 10.71× | ||
| 08 | Mazda CX-5 | Cars & Mobility | 9.12× | ||
| 09 | Subaru | Cars & Mobility | 9.08× | ||
| 10 | Tesla Motors | Cars & Mobility | 8.13× | ||
| 11 | Hyundai | Cars & Mobility | 7.71× | ||
| 12 | Compact car | Cars & Mobility | 7.47× | ||
| 13 | Peugeot | Cars & Mobility | 7.42× | ||
| 14 | Mazda | Cars & Mobility | 7.41× | ||
| 15 | Citroën | Cars & Mobility | 7.13× | ||
| 16 | Family car | Cars & Mobility | 6.12× | ||
| 17 | Volvo | Cars & Mobility | 5.84× | ||
| 18 | Used car | Cars & Mobility | 5.02× | ||
| 19 | Hatchback | Cars & Mobility | 4.64× | ||
| 20 | Škoda Auto | Cars & Mobility | 3.36× |
Personality of the Mazda2 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Family Orientation | CONSERVATISM | 1.76× | |
| Early Adopter Mentality | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Frequently asked questions
How many fans does Mazda2 have in Germany?
Mazda2 has an estimated audience of 239,042 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda2 fans?
28.0% of Mazda2 fans are female, 72.0% are male, with an average age of 35.6 years.
Which brands do Mazda2 fans like most?
Mazda2 fans show strongest brand affinity for Subcompact car (30.98×), Automobile repair shop (10.71×), and Tesla Motors (8.13×) over the country average.
Where do Mazda2 fans live in Germany?
Mazda2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Mazda2 fans also like?
Beyond Mazda2 itself, the audience over-indexes on Automobile repair shop (10.71×), Tesla Motors (8.13×), Hyundai (7.71×), and Used car (5.02×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
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- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
See Mazda2 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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