Mazda2 Audience in Germany
Mazda2 has an estimated audience of 235,499 people in Germany. 30.8% are female, 69.2% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Underarm hair, Metamorphoses, Haberler, Progressive rock.
The average Mazda2 fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Underarm hair, Metamorphoses, with strongest over-indexing on CAC 40 (2.83× the country average). Demographically, the Mazda2 audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mazda2 fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 36.2 |
| Estimated audience size | 235,499 |
Audience persona
The typical Mazda2 fan in Germany is more male, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,192 | 1.52× |
| Bayern | 41,822 | 1.1× |
| Baden-Württemberg | 35,821 | 1.11× |
| Niedersachsen | 23,668 | 1.03× |
| Hessen | 19,720 | 1.1× |
| Rheinland-Pfalz | 12,779 | 1.08× |
| Sachsen | 10,502 | 0.91× |
| Berlin | 8,789 | 0.83× |
| Schleswig-Holstein | 7,466 | 0.88× |
| Brandenburg | 6,327 | 0.87× |
| Sachsen-Anhalt | 5,494 | 0.9× |
| Hamburg | 5,251 | 0.99× |
| Thüringen | 5,130 | 0.85× |
| Mecklenburg-Vorpommern | 3,766 | 0.84× |
| Saarland | 3,669 | 1.27× |
| Bremen | 1,440 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.83× | Business & Career |
| Underarm hair | 10.43× | Beauty & Wellness |
| Metamorphoses | 3.9× | Literature |
| Haberler | 1.54× | News |
| Progressive rock | 1.57× | Music & Radio |
| Hipster | 6.83× | Politics & Society |
| Apostrophe | 4.37× | Literature |
| Leverage (TV series) | 5.15× | Movies & TV |
| I-Witness | 9.28× | Movies & TV |
| Digital literacy | 19.68× | Internet & Social Media |
| Alsancak | 15.72× | |
| Icon (magazine) | 1.65× | Arts & Culture |
| Acoustic music | 2.57× | Music & Radio |
| Irrigation sprinkler | 5.48× | Home & Garden |
| Hypertext | 1.77× | Technology & Electronics |
| Stucco | 1.54× | Home & Garden |
| Brăila | 5.61× | Travel & Leisure |
| Pumuckl | 3.35× | Movies & TV |
| Headhunters (film) | 2.55× | Movies & TV |
| TVP Info | 4.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.73 |
| Early Adopter Mentality | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.33 |
| Need for Security | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.8% |
| Mexico | 13.2% |
| Colombia | 8.9% |
See Mazda2 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mazda2 have in Germany?
Mazda2 has an estimated audience of 235,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda2 fans?
30.8% of Mazda2 fans are female, 69.2% are male, with an average age of 36.2 years.
Which brands do Mazda2 fans like most?
Mazda2 fans show strongest brand affinity for CAC 40 (2.83×), Underarm hair (10.43×), and Metamorphoses (3.9×) over the country average.
Where do Mazda2 fans live in Germany?
Mazda2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,192), Bayern (reach 41,822), and Baden-Württemberg (reach 35,821). These three regions account for the largest share of the active audience.
What other brands do Mazda2 fans also like?
Beyond Mazda2 itself, the audience over-indexes on Underarm hair (10.43×), Metamorphoses (3.9×), Haberler (1.54×), and Progressive rock (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.