Vital MX Audience in United States

Vital MX logo

Vital MX has an estimated audience of 274,107 people in United States. 24.2% are female, 75.8% are male, average age 35.5. Top regions: California, Ohio, North Carolina. Top brand affinities: Motorcycle helmet, Autism Awareness, Extreme sport, Diabetes mellitus awareness, KTM.

The average Vital MX fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Ohio, North Carolina. Top brand affinities include Motorcycle helmet, Autism Awareness, Extreme sport, with strongest over-indexing on Motorcycle helmet (20.16× the country average). Demographically, the Vital MX audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Motorsport

Demographics of Vital MX fans

Demographic split for Vital MX audience in United States
MetricValue
Female24.2%
Male75.8%
Average age35.5
Estimated audience size274,107

Audience persona

The typical Vital MX fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Vital MX in United States
RegionReachAffinity
California49,0431.63×
Ohio13,9141.65×
North Carolina11,0601.34×
Pennsylvania11,0081.19×
Texas10,9660.47×
New York10,3530.68×
Michigan9,5421.33×
Arizona9,4351.69×
Florida8,8640.48×
Washington8,7881.6×
Indiana6,0521.21×
Minnesota5,8811.5×
Oregon5,7741.84×
Wisconsin5,7341.39×
Georgia5,6780.67×
Tennessee5,1340.93×
Illinois4,9270.54×
Colorado4,6721.08×
Kentucky4,0861.19×
Missouri3,7990.86×
Kansas3,6651.7×
Idaho3,5802.6×
Maryland3,4240.73×
Virginia3,1710.47×
Massachusetts2,7860.52×
South Carolina2,7340.66×
New Jersey2,7220.39×
Oklahoma2,4320.8×
Nevada2,4030.91×
Connecticut2,3780.86×
Utah2,1570.88×
Louisiana2,1240.6×
New Mexico2,0361.48×
Arkansas1,9850.88×
Alabama1,7960.47×
North Dakota1,6993.02×
West Virginia1,6491.29×
Montana1,6112.12×
Mississippi1,3410.59×
Iowa1,0630.47×
Hawaii9500.81×
Wyoming8222.02×
New Hampshire6450.6×
Nebraska4190.3×
Maine3290.34×
Delaware3220.43×
Rhode Island3000.34×
Vermont2830.59×
Alaska2250.38×
South Dakota2000.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vital MX audience
BrandAffinityCategory
Motorcycle helmet20.16×Cars & Mobility
Autism Awareness19.03×Health
Extreme sport12.73×Sports
Diabetes mellitus awareness12.48×Health
KTM21.63×Cars & Mobility
Supermoto26.61×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Brooks Koepka24.69×Sports
Suzuki14.1×Cars & Mobility
Motocross10.36×Sports
Income tax13.19×Business & Career
MotoGP9.73×Sports
Alpine skiing6.85×Sports
Planet Fitness3.61×Sports
Obsessed (2009 film)11.94×Movies & TV
Dirt Bikes16.8×Sports
Toyota Supra12.44×Cars & Mobility
Bachelor of Business Administration30.96×Business & Career
Travis Pastrana24.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vital MX audience
TraitClusterScore
Risk AppetiteTHRILL2.94
Family OrientationCONSERVATISM1.81
PatriotismCONSERVATISM1.76
Sports ActivityPOWER1.75
Luxury OrientationPREMIUM1.55
DIY MentalityTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Vital MX
CountryShare
United States58.3%
Canada6.7%
United Kingdom6.3%

See Vital MX audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Vital MX have in United States?

Vital MX has an estimated audience of 274,107 people in United States, concentrated in California and Ohio.

What is the gender split and age of Vital MX fans?

24.2% of Vital MX fans are female, 75.8% are male, with an average age of 35.5 years.

Which brands do Vital MX fans like most?

Vital MX fans show strongest brand affinity for Motorcycle helmet (20.16×), Autism Awareness (19.03×), and Extreme sport (12.73×) over the country average.

Where do Vital MX fans live in United States?

Vital MX fans in United States are most concentrated in California (reach 49,043), Ohio (reach 13,914), and North Carolina (reach 11,060). These three regions account for the largest share of the active audience.

What other brands do Vital MX fans also like?

Beyond Vital MX itself, the audience over-indexes on Autism Awareness (19.03×), Extreme sport (12.73×), Diabetes mellitus awareness (12.48×), and KTM (21.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vital MX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.