Rascasse Audience Intelligence

Vital MX Audience in United States

A data profile of the people who buy, follow and care about Vital MX in United States — modelled from more than twelve digital signal sources. Vital MX has an estimated audience of 275,873 people in United States.

#122among Motorsport in United States#1700among Website / Newspaper / Magazine in United States#5102in Sports

The average Vital MX fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Ohio, Pennsylvania.

Top brand affinities include Extreme sport, Motorcycle helmet, Supermoto, with strongest over-indexing on Extreme sport (29.75× the country average).

Demographically, the Vital MX audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vital MX fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vital MX profile in United States.

Audience size
276K
in United States
Gender
24.2%♀
75.8% male
Age
35.5
average years
Country rank
#50436
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Vital MX

24.2% are female, 75.8% are male, average age 35.5.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for Vital MX audience in United States
MetricValue
Female24.2%
Male75.8%
Average age35.5
Estimated audience size275,873
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Vital MX audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3917%
40-4918%
50+14%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Vital MX audience comes from United States.

Worldwide audience distribution share by country for Vital MX
CountryShare
United States58.0%
Canada6.7%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vital MX audience in United States is strongest.

Fig. 05

Top regions by affinity

Vital MX fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~1K2.63×
02Idaho~3K2.54×
03Wyoming<1K2.16×
04Montana~2K2.06×
05Oregon~5K1.69×
06Arizona~9K1.65×
07California~50K1.53×
08Ohio~10K1.50×
09Kansas~3K1.49×
10Washington~8K1.46×
11Minnesota~6K1.41×
12New Mexico~2K1.33×
13New Hampshire~1K1.30×
14North Carolina~10K1.29×
15Michigan~9K1.28×
16Wisconsin~5K1.26×
17Pennsylvania~10K1.22×
18West Virginia~2K1.20×
19Indiana~6K1.14×
20Colorado~5K1.08×
21Nevada~3K1.07×
22Kentucky~4K1.06×
23Connecticut~3K0.96×
24Missouri~4K0.94×
25Hawaii~1K0.90×
26Utah~2K0.89×
27Tennessee~5K0.84×
28Arkansas~2K0.80×
29Alaska<1K0.79×
30Oklahoma~2K0.76×
31South Dakota<1K0.75×
32Maryland~3K0.72×
33Georgia~6K0.69×
34Rhode Island<1K0.69×
35Delaware<1K0.69×
36Mississippi~2K0.68×
37Iowa~2K0.68×
38New York~10K0.66×
39South Carolina~3K0.66×
40Maine<1K0.66×
41Washington, District of Columbia<1K0.65×
42Louisiana~2K0.63×
43Massachusetts~3K0.62×
44Nebraska<1K0.61×
45Virginia~4K0.60×
46Illinois~5K0.59×
47Alabama~2K0.58×
48Florida~10K0.53×
49Texas~10K0.45×
50New Jersey~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Vital MX, United States
0.42×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vital MX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vital MX audience
#·InterestCategoryAffinity×
01SupermotoCars & Mobility49.00×
02Brooks KoepkaSports40.87×
03Dakar RallySports34.44×
04Motorcycle helmetCars & Mobility32.14×
05Travis PastranaSports31.07×
06Extreme sportSports29.75×
07Single track (mountain biking)Sports26.18×
08Dirt BikesSports23.37×
09Iggy AzaleaMusic & Radio20.12×
10MopedCars & Mobility17.00×
11KTMCars & Mobility16.92×
12Qatar AirwaysTravel & Leisure16.62×
13Honda MotorcyclesCars & Mobility16.41×
14Obsessed (2009 film)Movies & TV13.90×
15Touring motorcycleCars & Mobility13.75×
16SuzukiCars & Mobility12.69×
17Electric motorcycles and scootersCars & Mobility12.26×
18Radio-controlled carKids & Family11.92×
19Motorcycle accessoriesCars & Mobility10.30×
20Discount TireShopping8.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vital MX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vital MX audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.67×
PatriotismCONSERVATISM3.58×
Need for SecurityCONSERVATISM2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vital MX audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
SustainabilityBALANCE0.72×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vital MX have in United States?

Vital MX has an estimated audience of 275,873 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Vital MX fans?

24.2% of Vital MX fans are female, 75.8% are male, with an average age of 35.5 years.

03

Which brands do Vital MX fans like most?

Vital MX fans show strongest brand affinity for Extreme sport (29.75×), Motorcycle helmet (32.14×), and Supermoto (49×) over the country average.

04

Where do Vital MX fans live in United States?

Vital MX fans in United States are most concentrated in California (reach ~50K), Ohio (reach ~10K), and Pennsylvania (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Vital MX fans also like?

Beyond Vital MX itself, the audience over-indexes on Motorcycle helmet (32.14×), Supermoto (49×), Brooks Koepka (40.87×), and Obsessed (2009 film) (13.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vital MX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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