Rascasse Audience Intelligence

Personal assistant Audience in United States

A data profile of the people who buy, follow and care about Personal assistant in United States — modelled from more than twelve digital signal sources. Personal assistant has an estimated audience of 509,493 people in United States.

#11317among Topic in United States#2245in Business & Career

The average Personal assistant fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Receptionist, International business, Concierge, with strongest over-indexing on Receptionist (121.59× the country average).

Demographically, the Personal assistant audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal assistant fan in United States is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Receptionist.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal assistant profile in United States.

Audience size
509K
in United States
Gender
63.0%♀
37.0% male
Age
40.6
average years
Country rank
#36265
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal assistant fans

63.0% are female, 37.0% are male, average age 40.6.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Personal assistant audience in United States
MetricValue
Female63.0%
Male37.0%
Average age40.6
Estimated audience size509,493
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Personal assistant audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3917%
40-4922%
50+25%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Personal assistant audience comes from United States.

Worldwide audience distribution share by country for Personal assistant
CountryShare
United States26.0%
Japan10.1%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal assistant audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal assistant fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.44×
02Connecticut~7K1.44×
03California~80K1.39×
04Washington~10K1.23×
05Florida~40K1.22×
06Illinois~20K1.22×
07Texas~50K1.19×
08Georgia~20K1.18×
09Oregon~7K1.18×
10Virginia~10K1.17×
11Arizona~10K1.15×
12Maryland~10K1.14×
13North Carolina~20K1.13×
14Nevada~5K1.11×
15Washington, District of Columbia~2K1.10×
16New Jersey~10K1.09×
17Colorado~9K1.09×
18Massachusetts~10K1.06×
19Tennessee~10K1.04×
20Oklahoma~6K1.04×
21Hawaii~2K1.03×
22South Carolina~8K0.99×
23Vermont<1K0.99×
24Utah~4K0.98×
25New Mexico~2K0.98×
26Rhode Island~2K0.98×
27Minnesota~7K0.97×
28Louisiana~6K0.97×
29Kansas~4K0.97×
30Idaho~2K0.97×
31New Hampshire~2K0.97×
32Alaska~1K0.97×
33Mississippi~4K0.96×
34Maine~2K0.96×
35South Dakota~1K0.96×
36North Dakota~1K0.96×
37Missouri~8K0.95×
38Delaware~1K0.95×
39Ohio~10K0.94×
40Kentucky~6K0.94×
41Nebraska~2K0.94×
42Montana~1K0.94×
43Pennsylvania~20K0.93×
44West Virginia~2K0.93×
45Indiana~9K0.92×
46Arkansas~4K0.92×
47Alabama~6K0.91×
48Michigan~10K0.90×
49Wisconsin~7K0.89×
50Iowa~4K0.89×
Fig. 06

Affinity by region

Affinity by region — Personal assistant, United States
0.89×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal assistant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal assistant audience
#·InterestCategoryAffinity×
01ReceptionistBusiness & Career121.59×
02Beaulieu VineyardTravel & Leisure62.23×
03International businessBusiness & Career16.26×
04ConciergeHome & Garden14.36×
05Immovable propertyBusiness & Career13.64×
06Financial accountingBusiness & Career6.48×
07VillaTravel & Leisure5.37×
08American Marketing AssociationBusiness & Career5.15×
09Adult educationBusiness & Career4.00×
10GmailInternet & Social Media2.85×
11New MexicoTravel & Leisure2.79×
12FriendshipKids & Family2.46×
13Sales promotionShopping2.43×
14American AirlinesTravel & Leisure2.20×
15MoneyBusiness & Career2.10×
16Bank of AmericaBusiness & Career2.06×
17United StatesTravel & Leisure1.78×
18BusinessBusiness & Career1.66×
19CultureLiterature1.56×
20Current eventsArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal assistant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal assistant audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.72×
Career OrientationPOWER2.09×
Luxury OrientationPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal assistant audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.11×
Social Media UsageJOY1.14×
DIY MentalityTHRILL1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal assistant have in United States?

Personal assistant has an estimated audience of 509,493 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personal assistant fans?

63.0% of Personal assistant fans are female, 37.0% are male, with an average age of 40.6 years.

03

Which brands do Personal assistant fans like most?

Personal assistant fans show strongest brand affinity for Receptionist (121.59×), International business (16.26×), and Concierge (14.36×) over the country average.

04

Where do Personal assistant fans live in United States?

Personal assistant fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Personal assistant fans also like?

Beyond Personal assistant itself, the audience over-indexes on International business (16.26×), Concierge (14.36×), Sales promotion (2.43×), and Financial accounting (6.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Personal assistant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal assistant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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