Rascasse Audience Intelligence

Immovable property Audience in United States

A data profile of the people who buy, follow and care about Immovable property in United States — modelled from more than twelve digital signal sources. Immovable property has an estimated audience of 1,989,202 people in United States.

#6337among Topic in United States#1077in Business & Career

The average Immovable property fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Commercial property, Derivative (finance), with strongest over-indexing on Real property (10.87× the country average).

Demographically, the Immovable property audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Immovable property fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immovable property profile in United States.

Audience size
2M
in United States
Gender
55.8%♀
44.2% male
Age
43.8
average years
Country rank
#14295
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immovable property fans

55.8% are female, 44.2% are male, average age 43.8.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Immovable property audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.8
Estimated audience size1,989,202
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Immovable property audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Immovable property audience comes from United States.

Worldwide audience distribution share by country for Immovable property
CountryShare
United States26.9%
France15.9%
Italy14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immovable property audience in United States is strongest.

Fig. 05

Top regions by affinity

Immovable property fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~80K3.26×
02Mississippi~20K1.12×
03Washington, District of Columbia~7K1.11×
04Kentucky~30K1.03×
05New Hampshire~8K1.03×
06Maryland~30K1.02×
07Missouri~30K1.02×
08North Dakota~4K1.02×
09Alabama~30K1.01×
10Oklahoma~20K1.01×
11Hawaii~9K1.01×
12Maine~7K1.01×
13South Carolina~30K1.00×
14Iowa~20K1.00×
15Nebraska~10K1.00×
16Idaho~10K1.00×
17Rhode Island~6K1.00×
18South Dakota~5K1.00×
19Alaska~4K1.00×
20Washington~40K0.99×
21Wisconsin~30K0.99×
22Minnesota~30K0.99×
23Oregon~20K0.99×
24Connecticut~20K0.99×
25Nevada~20K0.99×
26Utah~20K0.99×
27Arkansas~20K0.99×
28Kansas~20K0.99×
29New Mexico~10K0.99×
30Virginia~50K0.98×
31Arizona~40K0.98×
32Tennessee~40K0.98×
33Massachusetts~40K0.98×
34Indiana~40K0.98×
35Colorado~30K0.98×
36Georgia~60K0.97×
37Michigan~50K0.97×
38New Jersey~50K0.97×
39Pennsylvania~60K0.96×
40Ohio~60K0.96×
41North Carolina~60K0.96×
42Illinois~60K0.95×
43Florida~100K0.93×
44Texas~200K0.92×
45New York~100K0.92×
46California~200K0.90×
47Delaware0.00×
48Vermont0.00×
49Wyoming0.00×
50West Virginia0.00×
Fig. 06

Affinity by region

Affinity by region — Immovable property, United States
0.90×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immovable property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immovable property audience
#·InterestCategoryAffinity×
01Derivative (finance)Business & Career15.05×
02RemittanceBusiness & Career11.27×
03Real propertyHome & Garden10.87×
04BarclaysBusiness & Career9.90×
05Commercial propertyBusiness & Career9.56×
06Single-family detached homeHome & Garden5.55×
07Master of Business AdministrationBusiness & Career4.93×
08Non-alcoholic beverageFood & Beverages4.13×
09Public transportCars & Mobility3.79×
10Solar energyHome & Garden3.61×
11Microwave ovenHome & Garden3.54×
12InnovationBusiness & Career3.50×
13Property finderHome & Garden3.27×
14Mortgage loansBusiness & Career2.79×
15BankingBusiness & Career2.10×
16AirbnbTravel & Leisure2.05×
17PinterestInternet & Social Media1.94×
18Home improvementHome & Garden1.79×
19Donald TrumpPolitics & Society1.65×
20Alcoholic beveragesFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immovable property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immovable property audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.41×
Career OrientationPOWER2.07×
PatriotismCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immovable property audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immovable property have in United States?

Immovable property has an estimated audience of 1,989,202 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Immovable property fans?

55.8% of Immovable property fans are female, 44.2% are male, with an average age of 43.8 years.

03

Which brands do Immovable property fans like most?

Immovable property fans show strongest brand affinity for Real property (10.87×), Commercial property (9.56×), and Derivative (finance) (15.05×) over the country average.

04

Where do Immovable property fans live in United States?

Immovable property fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Immovable property fans also like?

Beyond Immovable property itself, the audience over-indexes on Commercial property (9.56×), Derivative (finance) (15.05×), Master of Business Administration (4.93×), and Mortgage loans (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Immovable property audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Immovable property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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