Immovable property Audience in United States

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Immovable property has an estimated audience of 1,989,202 people in United States. 55.8% are female, 44.2% are male, average age 43.8. Top regions: Louisiana, California, Mississippi. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Halsey, Oregon, Stamp collecting, Goop.

The average Immovable property fan in United States is 43.8 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, California, Mississippi. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Halsey, Oregon, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Immovable property audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Immovable property fans

Demographic split for Immovable property audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.8
Estimated audience size1,989,202

Audience persona

The typical Immovable property fan in United States is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Immovable property in United States
RegionReachAffinity
Louisiana135,0715.27×
California37,0670.17×
Mississippi31,4311.92×
New York30,8700.28×
Texas30,5420.18×
Arkansas27,9221.7×
Oklahoma27,3071.24×
Kentucky26,8741.08×
Alabama26,0130.94×
Tennessee24,7820.62×
South Carolina24,6050.82×
Indiana23,9730.66×
Kansas23,9671.53×
Missouri23,2170.72×
Florida23,0390.17×
Hawaii22,8892.68×
Iowa22,7531.39×
North Carolina22,2910.37×
Ohio22,2010.36×
Georgia22,1110.36×
Michigan22,1010.42×
Wisconsin21,9830.73×
Arizona21,1700.52×
Pennsylvania21,0770.31×
Nebraska20,9352.1×
Connecticut20,9041.05×
New Mexico20,8262.09×
Nevada20,7591.08×
Oregon20,4940.9×
Utah20,3711.14×
Virginia20,2400.42×
Maryland20,1380.59×
New Jersey20,0890.4×
Illinois19,7690.3×
Minnesota19,6410.69×
Massachusetts19,4390.5×
Washington18,9760.48×
Colorado18,9230.6×
Washington, District of Columbia13,3492.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Immovable property audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan14.13×Politics & Society
Halsey, Oregon15.05×Travel & Leisure
Stamp collecting7.48×Home & Garden
Goop8.18×Internet & Social Media
Wok9.83×Food & Beverages
headspace13.62×Health
Fairy godmother10.58×Literature
Cherish (group)14.71×Music & Radio
Hipster11.6×Politics & Society
Kikar HaShabbat19.81×News
Grace Slick9.81×Music & Radio
Google Home7.21×Technology & Electronics
St. Ives15.05×Travel & Leisure
Hibachi8.1×Food & Beverages
Vocal harmony4.5×Music & Radio
El Paso County, Colorado11.95×Travel & Leisure
Meals on Wheels5.3×Food & Beverages
Grinch3.54×Movies & TV
TV Fanatic9.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Immovable property audience
TraitClusterScore
Quality AwarenessPREMIUM2.13
Design AffinityPREMIUM2.12
Urban LifestyleOPEN1.95
Career OrientationPOWER1.76
Community OrientationOPEN1.61
Need for SecurityCONSERVATISM1.57

Worldwide distribution

Worldwide audience distribution share by country for Immovable property
CountryShare
United States26.9%
France15.9%
Italy14.3%

See Immovable property audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Immovable property have in United States?

Immovable property has an estimated audience of 1,989,202 people in United States, concentrated in Louisiana and California.

What is the gender split and age of Immovable property fans?

55.8% of Immovable property fans are female, 44.2% are male, with an average age of 43.8 years.

Which brands do Immovable property fans like most?

Immovable property fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (14.13×), and Halsey, Oregon (15.05×) over the country average.

Where do Immovable property fans live in United States?

Immovable property fans in United States are most concentrated in Louisiana (reach 135,071), California (reach 37,067), and Mississippi (reach 31,431). These three regions account for the largest share of the active audience.

What other brands do Immovable property fans also like?

Beyond Immovable property itself, the audience over-indexes on Governor of Michigan (14.13×), Halsey, Oregon (15.05×), Stamp collecting (7.48×), and Goop (8.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Immovable property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.