Rascasse Audience Intelligence

Dutch oven Audience in United States

A data profile of the people who buy, follow and care about Dutch oven in United States — modelled from more than twelve digital signal sources. Dutch oven has an estimated audience of 1,383,364 people in United States.

#7572among Topic in United States#982in Home & Garden

The average Dutch oven fan in United States is 46.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Le Creuset, Cast-iron cookware, Cookware and bakeware, with strongest over-indexing on Le Creuset (17.54× the country average).

Demographically, the Dutch oven audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dutch oven fan in United States is more male, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Le Creuset.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dutch oven profile in United States.

Audience size
1.4M
in United States
Gender
43.1%♀
56.9% male
Age
46.4
average years
Country rank
#18847
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dutch oven fans

43.1% are female, 56.9% are male, average age 46.4.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Dutch oven audience in United States
MetricValue
Female43.1%
Male56.9%
Average age46.4
Estimated audience size1,383,364
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Dutch oven audience in United States
Age bracketShare%
16-196%
20-2913%
30-3918%
40-4925%
50+37%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Dutch oven audience comes from United States.

Worldwide audience distribution share by country for Dutch oven
CountryShare
United States28.6%
Brazil9.1%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dutch oven audience in United States is strongest.

Fig. 05

Top regions by affinity

Dutch oven fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~10K1.20×
02Maine~6K1.18×
03Mississippi~10K1.16×
04Michigan~40K1.15×
05Wisconsin~20K1.13×
06New Hampshire~6K1.13×
07Montana~4K1.12×
08North Dakota~3K1.12×
09Ohio~50K1.11×
10Minnesota~20K1.10×
11Alabama~20K1.10×
12South Dakota~4K1.10×
13Missouri~20K1.08×
14Kentucky~20K1.08×
15Kansas~10K1.08×
16Nebraska~8K1.08×
17Tennessee~30K1.07×
18Indiana~30K1.06×
19Arkansas~10K1.06×
20North Carolina~40K1.05×
21Vermont~3K1.05×
22Oregon~20K1.04×
23Alaska~3K1.04×
24Colorado~20K1.03×
25Virginia~30K1.02×
26Connecticut~10K1.02×
27Massachusetts~30K1.01×
28Oklahoma~20K1.01×
29Idaho~7K1.01×
30West Virginia~6K1.01×
31Rhode Island~4K1.01×
32Illinois~50K1.00×
33Washington~30K1.00×
34Pennsylvania~50K0.99×
35South Carolina~20K0.96×
36Georgia~40K0.95×
37Louisiana~20K0.91×
38Arizona~30K0.90×
39Utah~10K0.90×
40Texas~100K0.89×
41California~100K0.86×
42New York~70K0.86×
43Maryland~20K0.85×
44Delaware~3K0.85×
45Florida~80K0.84×
46New Jersey~30K0.83×
47Washington, District of Columbia~3K0.80×
48New Mexico~5K0.78×
49Nevada~10K0.77×
50Hawaii~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Dutch oven, United States
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dutch oven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dutch oven audience
#·InterestCategoryAffinity×
01Le CreusetHome & Garden17.54×
02Sur La TableShopping8.94×
03Cast-iron cookwareHome & Garden8.14×
04Cast ironHome & Garden7.00×
05Cookware and bakewareHome & Garden3.49×
06Frying panHome & Garden3.42×
07Kitchen utensilHome & Garden2.99×
08The Gilded AgeMovies & TV2.83×
09CookbookFood & Beverages2.76×
10Kitchen stoveHome & Garden2.47×
11Mitch McConnellPolitics & Society2.09×
12Trader Joe'sShopping1.97×
13OvenHome & Garden1.97×
14Culinary artArts & Culture1.85×
15GrillingFood & Beverages1.80×
16KrogerFood & Beverages1.78×
17CostcoShopping1.73×
18Alcoholic beveragesFood & Beverages1.69×
19EatingFood & Beverages1.57×
20FriendshipKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dutch oven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dutch oven audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Urban LifestyleOPEN1.46×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dutch oven audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dutch oven have in United States?

Dutch oven has an estimated audience of 1,383,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dutch oven fans?

43.1% of Dutch oven fans are female, 56.9% are male, with an average age of 46.4 years.

03

Which brands do Dutch oven fans like most?

Dutch oven fans show strongest brand affinity for Le Creuset (17.54×), Cast-iron cookware (8.14×), and Cookware and bakeware (3.49×) over the country average.

04

Where do Dutch oven fans live in United States?

Dutch oven fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Dutch oven fans also like?

Beyond Dutch oven itself, the audience over-indexes on Cast-iron cookware (8.14×), Cookware and bakeware (3.49×), Mitch McConnell (2.09×), and Alcoholic beverages (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Dutch oven audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dutch oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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