Dutch oven Audience in United States

Dutch oven logo

Dutch oven has an estimated audience of 1,383,364 people in United States. 43.1% are female, 56.9% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Le Creuset, Cast-iron cookware, Cookware and bakeware, Alcoholic beverages, The Gilded Age.

The average Dutch oven fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Le Creuset, Cast-iron cookware, Cookware and bakeware, with strongest over-indexing on Le Creuset (17.54× the country average). Demographically, the Dutch oven audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Dutch oven fans

Demographic split for Dutch oven audience in United States
MetricValue
Female43.1%
Male56.9%
Average age46.4
Estimated audience size1,383,364

Audience persona

The typical Dutch oven fan in United States is more male, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Le Creuset.

Top regions in United States

Top regions ranked by reach for Dutch oven in United States
RegionReachAffinity
California138,9620.91×
Texas110,3450.93×
Florida80,2950.86×
New York72,1760.93×
Ohio49,5201.16×
Illinois48,9441.06×
Pennsylvania46,7661×
North Carolina43,6931.05×
Michigan42,8751.19×
Georgia41,1110.96×
Virginia34,3691.02×
New Jersey30,0980.86×
Tennessee29,8451.08×
Washington29,5141.06×
Massachusetts27,7531.02×
Indiana26,8571.06×
Arizona26,4200.94×
Missouri25,4641.14×
Wisconsin23,9261.15×
Colorado23,4881.08×
Minnesota22,5981.14×
Alabama20,8851.08×
South Carolina20,7871×
Maryland20,4300.86×
Kentucky18,9581.09×
Oregon17,2801.09×
Louisiana16,5220.93×
Oklahoma15,7321.02×
Connecticut14,3601.03×
Iowa13,5671.19×
Mississippi12,8281.13×
Kansas11,9151.09×
Arkansas11,8191.04×
Utah11,3600.92×
Nevada10,7040.8×
Nebraska7,4191.07×
Idaho6,9621×
West Virginia6,1360.95×
New Hampshire5,8821.08×
Maine5,7871.17×
New Mexico5,1000.74×
Hawaii4,4140.74×
Rhode Island4,1850.95×
Montana4,1671.09×
South Dakota3,3451.05×
Washington, District of Columbia3,3230.8×
Delaware2,9440.77×
North Dakota2,8931.02×
Alaska2,8050.95×
Vermont2,3260.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dutch oven audience
BrandAffinityCategory
Le Creuset17.54×Home & Garden
Cast-iron cookware8.14×Home & Garden
Cookware and bakeware3.49×Home & Garden
Alcoholic beverages1.69×Food & Beverages
The Gilded Age2.83×Movies & TV
Sur La Table8.94×Shopping
Cookbook2.76×Food & Beverages
Frying pan3.42×Home & Garden
Costco1.73×Shopping
Eating1.57×Food & Beverages
Kitchen utensil2.99×Home & Garden
Cast iron7×Home & Garden
Kitchen stove2.47×Home & Garden
Grilling1.8×Food & Beverages
Oven1.97×Home & Garden
Friendship1.5×Kids & Family
Culinary art1.85×Arts & Culture
Kroger1.78×Food & Beverages
Dish (food)1.95×Food & Beverages
Nordstrom rack1.87×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dutch oven audience
TraitClusterScore
IndulgenceJOY1.9
Design AffinityPREMIUM1.84
Urban LifestyleOPEN1.78
Price SensitivityPREMIUM1.49
DIY MentalityTHRILL1.46
Community OrientationOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Dutch oven
CountryShare
United States28.6%
Brazil9.1%
Japan7.5%

See Dutch oven audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Dutch oven have in United States?

Dutch oven has an estimated audience of 1,383,364 people in United States, concentrated in California and Texas.

What is the gender split and age of Dutch oven fans?

43.1% of Dutch oven fans are female, 56.9% are male, with an average age of 46.4 years.

Which brands do Dutch oven fans like most?

Dutch oven fans show strongest brand affinity for Le Creuset (17.54×), Cast-iron cookware (8.14×), and Cookware and bakeware (3.49×) over the country average.

Where do Dutch oven fans live in United States?

Dutch oven fans in United States are most concentrated in California (reach 138,962), Texas (reach 110,345), and Florida (reach 80,295). These three regions account for the largest share of the active audience.

What other brands do Dutch oven fans also like?

Beyond Dutch oven itself, the audience over-indexes on Cast-iron cookware (8.14×), Cookware and bakeware (3.49×), Alcoholic beverages (1.69×), and The Gilded Age (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dutch oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.