Cast iron Audience in United States

Cast iron has an estimated audience of 3,734,175 people in United States. 46.8% are female, 53.2% are male, average age 46.7. Top regions: California, Texas, New York. Top brand affinities: Capital One, CarGurus, Google Maps, Diane Keaton, Indeed.com.

The average Cast iron fan in United States is 46.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (18.39× the country average). Demographically, the Cast iron audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cast iron fans

Demographic split for Cast iron audience in United States
MetricValue
Female46.8%
Male53.2%
Average age46.7
Estimated audience size3,734,175

Audience persona

The typical Cast iron fan in United States is balanced, around 46.7 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Cast iron in United States
RegionReachAffinity
California538,7021.31×
Texas381,9141.19×
New York301,9291.45×
Florida240,2370.95×
New Jersey162,9291.72×
Washington150,6852.01×
Illinois130,7261.05×
North Carolina111,4970.99×
Georgia110,5920.96×
Pennsylvania107,2120.85×
Ohio103,5160.9×
Michigan88,0600.9×
Virginia84,0760.92×
Connecticut77,9732.08×
Tennessee72,9720.97×
Indiana71,5391.05×
Arizona69,3970.91×
Minnesota66,8251.25×
Massachusetts66,0300.9×
Colorado62,0311.05×
Missouri52,8150.88×
Wisconsin52,6170.94×
Maryland52,0700.81×
South Carolina49,6440.88×
Oregon48,1251.12×
Kentucky46,857
Alabama43,7380.84×
Louisiana42,4070.88×
Oklahoma36,0370.87×
Utah34,3671.03×
Nevada33,2020.92×
Arkansas28,2480.92×
Idaho27,2881.46×
Iowa26,5540.86×
Kansas25,6010.87×
Mississippi25,0470.81×
Nebraska19,8191.06×
New Mexico16,4780.88×
West Virginia14,8110.85×
Hawaii12,8070.8×
New Hampshire11,1770.76×
Maine10,7860.81×
Montana10,5891.02×
Washington, District of Columbia9,9590.89×
Rhode Island8,5170.72×
Alaska7,3170.92×
South Dakota6,7370.78×
Delaware6,6350.64×
North Dakota5,8850.77×
Vermont5,3360.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cast iron audience
BrandAffinityCategory
Capital One18.39×Business & Career
CarGurus20.72×Cars & Mobility
Google Maps12.15×Internet & Social Media
Diane Keaton14.05×Movies & TV
Indeed.com9.24×Business & Career
Aaron Rodgers13.51×Sports
AccuWeather13.5×Home & Garden
Bruce Willis14.34×Movies & TV
Google News10.81×News
Billy Bob Thornton15.7×Movies & TV
Circle K12.3×Shopping
DeviantArt11.68×Internet & Social Media
Clint Eastwood14.84×Movies & TV
Demi Moore15.27×Movies & TV
Jeff Bezos18.22×Business & Career
Enterprise Rent-A-Car9.44×Cars & Mobility
Beetlejuice7.12×Movies & TV
Khan Academy12.04×Business & Career
Patrick Swayze17.07×Movies & TV
Eddie Bauer18.52×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cast iron audience
TraitClusterScore
Risk AppetiteTHRILL2.55
PatriotismCONSERVATISM1.91
DIY MentalityTHRILL1.57
Luxury OrientationPREMIUM1.46
Convenience OrientationPREMIUM1.38
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Cast iron
CountryShare
United States38.9%
United Kingdom9.0%
Taiwan6.1%

See Cast iron audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cast iron have in United States?

Cast iron has an estimated audience of 3,734,175 people in United States, concentrated in California and Texas.

What is the gender split and age of Cast iron fans?

46.8% of Cast iron fans are female, 53.2% are male, with an average age of 46.7 years.

Which brands do Cast iron fans like most?

Cast iron fans show strongest brand affinity for Capital One (18.39×), CarGurus (20.72×), and Google Maps (12.15×) over the country average.

Where do Cast iron fans live in United States?

Cast iron fans in United States are most concentrated in California (reach 538,702), Texas (reach 381,914), and New York (reach 301,929). These three regions account for the largest share of the active audience.

What other brands do Cast iron fans also like?

Beyond Cast iron itself, the audience over-indexes on CarGurus (20.72×), Google Maps (12.15×), Diane Keaton (14.05×), and Indeed.com (9.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cast iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.