Rascasse Audience Intelligence

Cast iron Audience in United States

A data profile of the people who buy, follow and care about Cast iron in United States — modelled from more than twelve digital signal sources. Cast iron has an estimated audience of 3,734,175 people in United States.

#4493among Topic in United States#555in Home & Garden

The average Cast iron fan in United States is 46.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Microwave oven, Hardware store, Menards, with strongest over-indexing on Microwave oven (3.75× the country average).

Demographically, the Cast iron audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cast iron fan in United States is balanced, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cast iron profile in United States.

Audience size
3.7M
in United States
Gender
46.8%♀
53.2% male
Age
46.7
average years
Country rank
#8525
Topic in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cast iron fans

46.8% are female, 53.2% are male, average age 46.7.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Cast iron audience in United States
MetricValue
Female46.8%
Male53.2%
Average age46.7
Estimated audience size3,734,175
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Cast iron audience in United States
Age bracketShare%
16-196%
20-2911%
30-3919%
40-4929%
50+36%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Cast iron audience comes from United States.

Worldwide audience distribution share by country for Cast iron
CountryShare
United States38.9%
United Kingdom9.0%
Taiwan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cast iron audience in United States is strongest.

Fig. 05

Top regions by affinity

Cast iron fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K2.54×
02Connecticut~80K2.01×
03Minnesota~90K1.61×
04New Jersey~200K1.59×
05Idaho~30K1.40×
06New York~300K1.29×
07California~500K1.19×
08Texas~300K1.09×
09Oregon~50K1.07×
10Nebraska~20K1.05×
11Montana~10K1.03×
12Kentucky~50K1.02×
13Indiana~70K1.01×
14Illinois~100K0.99×
15Alaska~8K0.99×
16Colorado~60K0.98×
17Utah~30K0.98×
18North Carolina~100K0.96×
19Arkansas~30K0.94×
20Wisconsin~50K0.93×
21Tennessee~70K0.92×
22West Virginia~20K0.92×
23Virginia~80K0.91×
24Kansas~30K0.91×
25New Mexico~20K0.91×
26South Dakota~8K0.91×
27Georgia~100K0.90×
28Oklahoma~40K0.90×
29Iowa~30K0.90×
30North Dakota~7K0.90×
31Vermont~6K0.90×
32Louisiana~40K0.89×
33Arizona~70K0.88×
34South Carolina~50K0.88×
35Alabama~50K0.88×
36Nevada~30K0.88×
37Florida~200K0.87×
38Ohio~100K0.87×
39Massachusetts~60K0.87×
40Missouri~50K0.87×
41Maine~10K0.87×
42Mississippi~30K0.86×
43Washington, District of Columbia~10K0.85×
44Michigan~80K0.84×
45Hawaii~10K0.84×
46New Hampshire~10K0.82×
47Rhode Island~10K0.82×
48Pennsylvania~100K0.81×
49Maryland~50K0.81×
50Delaware~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Cast iron, United States
0.77×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cast iron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cast iron audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden8.69×
02Cast-iron cookwareHome & Garden4.61×
03Smoked meatFood & Beverages4.00×
04Microwave ovenHome & Garden3.75×
05Hardware storeHome & Garden2.85×
06Lawn mowerHome & Garden2.84×
07Non-alcoholic beverageFood & Beverages2.81×
08HypermarketShopping2.66×
09Rail transportTravel & Leisure2.64×
10Renewable energyBusiness & Career2.47×
11Discount TireShopping2.30×
12MenardsHome & Garden2.23×
13Real propertyHome & Garden2.22×
14PharmacyBusiness & Career1.82×
15United Parcel ServiceBusiness & Career1.73×
16GrillingFood & Beverages1.71×
17Discount storesShopping1.71×
18Nonprofit organizationPolitics & Society1.69×
19TraditionPolitics & Society1.60×
20Organic foodFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cast iron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cast iron audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
DIY MentalityTHRILL1.65×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cast iron audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Pet OwnershipJOY0.75×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cast iron have in United States?

Cast iron has an estimated audience of 3,734,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cast iron fans?

46.8% of Cast iron fans are female, 53.2% are male, with an average age of 46.7 years.

03

Which brands do Cast iron fans like most?

Cast iron fans show strongest brand affinity for Microwave oven (3.75×), Hardware store (2.85×), and Menards (2.23×) over the country average.

04

Where do Cast iron fans live in United States?

Cast iron fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cast iron fans also like?

Beyond Cast iron itself, the audience over-indexes on Hardware store (2.85×), Menards (2.23×), Weber Grills (8.69×), and Smoked meat (4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cast iron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cast iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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