A data profile of the people who buy, follow and care about Dutch oven in Germany — modelled from more than twelve digital signal sources. Dutch oven has an estimated audience of 271,459 people in Germany.
The average Dutch oven fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Grilling, Barbecue grill, Obi (store), with strongest over-indexing on Grilling (3.9× the country average).
Demographically, the Dutch oven audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dutch oven fan in Germany is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Grilling.
The key figures that characterise the Dutch oven profile in Germany.
48.3% are female, 51.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 42.5 |
| Estimated audience size | 271,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 23% |
of the worldwide Dutch oven audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.6% |
| Brazil | 9.1% |
| Japan | 7.5% |
Where the Dutch oven audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~10K | 1.62× | |
| 02 | Sachsen-Anhalt | ~10K | 1.47× | |
| 03 | Mecklenburg-Vorpommern | ~8K | 1.47× | |
| 04 | Sachsen | ~20K | 1.44× | |
| 05 | Brandenburg | ~10K | 1.25× | |
| 06 | Niedersachsen | ~30K | 1.09× | |
| 07 | Saarland | ~3K | 0.95× | |
| 08 | Rheinland-Pfalz | ~10K | 0.94× | |
| 09 | Bayern | ~40K | 0.91× | |
| 10 | Nordrhein-Westfalen | ~50K | 0.83× | |
| 11 | Hessen | ~20K | 0.80× | |
| 12 | Schleswig-Holstein | ~8K | 0.78× | |
| 13 | Baden-Württemberg | ~30K | 0.69× | |
| 14 | Hamburg | ~4K | 0.62× | |
| 15 | Berlin | ~7K | 0.60× | |
| 16 | Bremen | ~1K | 0.59× |
The strongest cross-interests of the Dutch oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-stick surface | Home & Garden | 9.13× | ||
| 02 | Kitchen knife | Home & Garden | 7.97× | ||
| 03 | Cutting board | Home & Garden | 7.19× | ||
| 04 | Frying pan | Home & Garden | 6.34× | ||
| 05 | Outdoor cooking | Home & Garden | 5.88× | ||
| 06 | Cookware and bakeware | Home & Garden | 5.30× | ||
| 07 | Barbecue grill | Home & Garden | 4.96× | ||
| 08 | Grilling | Food & Beverages | 3.90× | ||
| 09 | Steak | Food & Beverages | 3.40× | ||
| 10 | Christian Ulmen | Movies & TV | 3.32× | ||
| 11 | Thermomix | Home & Garden | 2.93× | ||
| 12 | Bauhaus | Shopping | 2.53× | ||
| 13 | Obi (store) | Shopping | 2.32× | ||
| 14 | Hornbach | Shopping | 2.20× | ||
| 15 | Spiegel Online | News | 2.11× | ||
| 16 | Barbecue | Food & Beverages | 1.92× | ||
| 17 | SV Werder Bremen | Sports | 1.87× | ||
| 18 | Sportschau | Sports | 1.79× | ||
| 19 | Müller (company) | Food & Beverages | 1.70× | ||
| 20 | Bild | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.52× | |
| DIY Mentality | THRILL | 1.46× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.58× | |
| Risk Appetite | THRILL | 0.61× | |
| Career Orientation | POWER | 0.62× |
Dutch oven has an estimated audience of 271,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
48.3% of Dutch oven fans are female, 51.7% are male, with an average age of 42.5 years.
Dutch oven fans show strongest brand affinity for Grilling (3.9×), Barbecue grill (4.96×), and Obi (store) (2.32×) over the country average.
Dutch oven fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Dutch oven itself, the audience over-indexes on Barbecue grill (4.96×), Obi (store) (2.32×), Bauhaus (2.53×), and Kitchen knife (7.97×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Dutch oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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