Dutch oven Audience in Germany
Dutch oven has an estimated audience of 271,459 people in Germany. 48.3% are female, 51.7% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Grilling, Barbecue grill, Bauhaus, Obi (store), Kitchen knife.
The average Dutch oven fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Grilling, Barbecue grill, Bauhaus, with strongest over-indexing on Grilling (3.9× the country average). Demographically, the Dutch oven audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Dutch oven fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 42.5 |
| Estimated audience size | 271,459 |
Audience persona
The typical Dutch oven fan in Germany is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Grilling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,013 | 0.84× |
| Bayern | 40,873 | 0.94× |
| Niedersachsen | 29,496 | 1.12× |
| Baden-Württemberg | 25,788 | 0.7× |
| Sachsen | 19,508 | 1.47× |
| Hessen | 16,848 | 0.81× |
| Rheinland-Pfalz | 12,736 | 0.94× |
| Thüringen | 11,401 | 1.65× |
| Brandenburg | 10,519 | 1.25× |
| Sachsen-Anhalt | 10,153 | 1.44× |
| Mecklenburg-Vorpommern | 7,527 | 1.45× |
| Schleswig-Holstein | 7,414 | 0.76× |
| Berlin | 7,322 | 0.6× |
| Hamburg | 3,688 | 0.6× |
| Saarland | 3,103 | 0.93× |
| Bremen | 1,163 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grilling | 3.9× | Food & Beverages |
| Barbecue grill | 4.96× | Home & Garden |
| Bauhaus | 2.53× | Shopping |
| Obi (store) | 2.32× | Shopping |
| Kitchen knife | 7.97× | Home & Garden |
| Spiegel Online | 2.11× | News |
| Cookware and bakeware | 5.3× | Home & Garden |
| Hornbach | 2.2× | Shopping |
| Frying pan | 6.34× | Home & Garden |
| Christian Ulmen | 3.32× | Movies & TV |
| Wirtz | 2.86× | Music & Radio |
| Outdoor cooking | 5.88× | Home & Garden |
| Bild | 1.54× | News |
| Steak | 3.4× | Food & Beverages |
| Globus Baumarkt | 1.9× | Shopping |
| SV Werder Bremen | 1.87× | Sports |
| Non-stick surface | 9.13× | Home & Garden |
| Wetter.com | 1.77× | Home & Garden |
| Barbecue | 1.92× | Food & Beverages |
| Cutting board | 7.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.36 |
| Healthy Lifestyle | BALANCE | 1.82 |
| DIY Mentality | THRILL | 1.8 |
| Convenience Orientation | PREMIUM | 1.62 |
| Indulgence | JOY | 1.6 |
| Patriotism | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Brazil | 9.1% |
| Japan | 7.5% |
See Dutch oven audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dutch oven have in Germany?
Dutch oven has an estimated audience of 271,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dutch oven fans?
48.3% of Dutch oven fans are female, 51.7% are male, with an average age of 42.5 years.
Which brands do Dutch oven fans like most?
Dutch oven fans show strongest brand affinity for Grilling (3.9×), Barbecue grill (4.96×), and Bauhaus (2.53×) over the country average.
Where do Dutch oven fans live in Germany?
Dutch oven fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,013), Bayern (reach 40,873), and Niedersachsen (reach 29,496). These three regions account for the largest share of the active audience.
What other brands do Dutch oven fans also like?
Beyond Dutch oven itself, the audience over-indexes on Barbecue grill (4.96×), Bauhaus (2.53×), Obi (store) (2.32×), and Kitchen knife (7.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dutch oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.