Celebrity chef Audience in United States

Celebrity chef logo

Celebrity chef has an estimated audience of 3,304,938 people in United States. 61.0% are female, 39.0% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Product design, Goop, headspace, Governor of Michigan, Wok.

The average Celebrity chef fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Goop, headspace, with strongest over-indexing on Product design (4.04× the country average). Demographically, the Celebrity chef audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Celebrity chef fans

Demographic split for Celebrity chef audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.3
Estimated audience size3,304,938

Audience persona

The typical Celebrity chef fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Celebrity chef in United States
RegionReachAffinity
California418,8411.15×
Texas256,4200.9×
New York249,1841.35×
Florida240,9121.08×
Illinois120,1471.09×
Pennsylvania117,2651.05×
New Jersey102,7901.22×
Georgia98,8060.97×
North Carolina97,6210.98×
Ohio94,7450.93×
Massachusetts85,5661.31×
Virginia84,5661.05×
Michigan82,9600.96×
Washington74,1991.12×
Arizona66,6960.99×
Maryland63,4431.12×
Indiana57,3140.95×
Tennessee57,0330.86×
Colorado56,2341.08×
Minnesota49,1511.04×
Wisconsin48,1360.97×
Missouri46,6880.88×
Nevada44,5271.39×
Connecticut44,3711.34×
Oregon43,0431.14×
South Carolina38,4830.77×
Louisiana37,4640.88×
Kentucky36,0280.87×
Oklahoma31,1170.85×
Alabama30,8050.67×
Arkansas24,9550.92×
Kansas24,0970.93×
Iowa22,8770.84×
Utah21,3930.72×
Nebraska18,2431.1×
Mississippi17,5570.64×
New Hampshire15,7641.21×
New Mexico14,4250.87×
Washington, District of Columbia14,0181.41×
Hawaii13,8090.97×
Idaho12,8490.78×
Maine11,9861.01×
West Virginia11,5950.75×
Rhode Island11,0711.05×
Montana9,5831.05×
Delaware7,8490.86×
Alaska6,9430.98×
South Dakota6,4720.85×
Vermont6,3521.09×
North Dakota5,8160.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Celebrity chef audience
BrandAffinityCategory
Product design4.04×Business & Career
Goop10.53×Internet & Social Media
headspace16.04×Health
Governor of Michigan11.5×Politics & Society
Wok10.05×Food & Beverages
Grinch5.25×Movies & TV
El Paso County, Colorado14.89×Travel & Leisure
Google Home7.37×Technology & Electronics
Cherish (group)11.73×Music & Radio
TV Fanatic11.38×Movies & TV
Hibachi8.21×Food & Beverages
Grace Slick9.13×Music & Radio
Fairy godmother7.24×Literature
Vocal harmony4.16×Music & Radio
Natural rubber1.9×Cars & Mobility
No Escape (1994 film)8.88×Movies & TV
Israel1.64×Travel & Leisure
Hipster7.42×Politics & Society
Mathcore5.86×Music & Radio
Guitar pedalboard13.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Celebrity chef audience
TraitClusterScore
IndulgenceJOY1.87
Design AffinityPREMIUM1.58
Community OrientationOPEN1.44
TraditionCONSERVATISM1.41
Career OrientationPOWER1.39
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Celebrity chef
CountryShare
United States24.9%
Japan16.4%
United Kingdom8.3%

See Celebrity chef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Celebrity chef have in United States?

Celebrity chef has an estimated audience of 3,304,938 people in United States, concentrated in California and Texas.

What is the gender split and age of Celebrity chef fans?

61.0% of Celebrity chef fans are female, 39.0% are male, with an average age of 41.3 years.

Which brands do Celebrity chef fans like most?

Celebrity chef fans show strongest brand affinity for Product design (4.04×), Goop (10.53×), and headspace (16.04×) over the country average.

Where do Celebrity chef fans live in United States?

Celebrity chef fans in United States are most concentrated in California (reach 418,841), Texas (reach 256,420), and New York (reach 249,184). These three regions account for the largest share of the active audience.

What other brands do Celebrity chef fans also like?

Beyond Celebrity chef itself, the audience over-indexes on Goop (10.53×), headspace (16.04×), Governor of Michigan (11.5×), and Wok (10.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.