Rascasse Audience Intelligence

Celebrity chef Audience in United States

A data profile of the people who buy, follow and care about Celebrity chef in United States — modelled from more than twelve digital signal sources. Celebrity chef has an estimated audience of 3,304,938 people in United States.

#4829among Topic in United States#612in Food & Beverages

The average Celebrity chef fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Gordon Ramsay, Take-out, with strongest over-indexing on Trader Joe's (1.98× the country average).

Demographically, the Celebrity chef audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Celebrity chef fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrity chef profile in United States.

Audience size
3.3M
in United States
Gender
61.0%♀
39.0% male
Age
41.3
average years
Country rank
#9477
Topic in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity chef fans

61.0% are female, 39.0% are male, average age 41.3.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Celebrity chef audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.3
Estimated audience size3,304,938
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Celebrity chef audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Celebrity chef audience comes from United States.

Worldwide audience distribution share by country for Celebrity chef
CountryShare
United States24.9%
Japan16.4%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity chef audience in United States is strongest.

Fig. 05

Top regions by affinity

Celebrity chef fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K1.19×
02New York~200K1.18×
03Massachusetts~80K1.18×
04Connecticut~40K1.17×
05Washington, District of Columbia~10K1.12×
06New Hampshire~10K1.11×
07New Jersey~90K1.09×
08Pennsylvania~100K1.07×
09California~400K1.06×
10Nebraska~20K1.05×
11Maine~10K1.05×
12Rhode Island~10K1.05×
13Illinois~100K1.04×
14Washington~70K1.04×
15Oregon~40K1.03×
16Alaska~7K1.03×
17Maryland~60K1.02×
18Wisconsin~50K1.02×
19Minnesota~50K1.02×
20Hawaii~10K1.02×
21Vermont~6K1.02×
22Colorado~50K1.01×
23Montana~9K1.01×
24Florida~200K1.00×
25Virginia~80K1.00×
26Tennessee~70K1.00×
27Delaware~9K1.00×
28North Dakota~7K1.00×
29New Mexico~20K0.99×
30Idaho~20K0.98×
31South Dakota~7K0.98×
32Arizona~70K0.97×
33Kansas~30K0.97×
34West Virginia~10K0.97×
35North Carolina~100K0.96×
36Missouri~50K0.95×
37Ohio~100K0.94×
38Michigan~80K0.94×
39Arkansas~30K0.94×
40Iowa~30K0.93×
41Indiana~60K0.92×
42South Carolina~50K0.92×
43Georgia~90K0.91×
44Kentucky~40K0.91×
45Oklahoma~30K0.91×
46Alabama~40K0.90×
47Utah~30K0.90×
48Louisiana~40K0.89×
49Mississippi~20K0.89×
50Texas~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Celebrity chef, United States
0.85×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrity chef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrity chef audience
#·InterestCategoryAffinity×
01WokFood & Beverages8.81×
02Gordon RamsayFood & Beverages6.33×
03Sunday BrunchKids & Family4.54×
04Red wineFood & Beverages3.49×
05BrunchFood & Beverages2.70×
06Wine tastingFood & Beverages2.62×
07Microwave ovenHome & Garden2.32×
08KitchenwareHome & Garden2.25×
09PhilanthropyArts & Culture2.23×
10PastryFood & Beverages2.17×
11Take-outFood & Beverages2.12×
12Hair ExtensionsBeauty & Wellness2.00×
13Trader Joe'sShopping1.98×
14CookbookFood & Beverages1.90×
15LunchFood & Beverages1.77×
16BreakfastFood & Beverages1.75×
17Organic foodFood & Beverages1.67×
18Italian cuisineFood & Beverages1.63×
19DinnerFood & Beverages1.56×
20Pizza HutFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrity chef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrity chef audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Career OrientationPOWER1.45×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrity chef audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
MindfulnessBALANCE0.94×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Celebrity chef have in United States?

Celebrity chef has an estimated audience of 3,304,938 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Celebrity chef fans?

61.0% of Celebrity chef fans are female, 39.0% are male, with an average age of 41.3 years.

03

Which brands do Celebrity chef fans like most?

Celebrity chef fans show strongest brand affinity for Trader Joe's (1.98×), Gordon Ramsay (6.33×), and Take-out (2.12×) over the country average.

04

Where do Celebrity chef fans live in United States?

Celebrity chef fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Celebrity chef fans also like?

Beyond Celebrity chef itself, the audience over-indexes on Gordon Ramsay (6.33×), Take-out (2.12×), Sunday Brunch (4.54×), and Kitchenware (2.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Celebrity chef audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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