Rascasse Audience Intelligence

Grey Goose (vodka) Target Market in United States

Grey Goose (vodka) has an estimated audience of 2.2M people in United States.

#15among Spirits in United States
#1508among brands in United States#832in Food & Beverages

The average Grey Goose (vodka) fan in United States is 37.9 years old, balanced, and lives primarily in California.

By number of fans, Grey Goose (vodka) ranks #15 among the 336 objects in Spirits in United States — 2.6× the group median.

Its fans are 1.2 years younger than the group average of 39.1.

Women make up 48.5% of the fan base, 5.3 percentage points more than the group average.

Compared with the other 335 objects in Spirits, Grey Goose (vodka) fans stand out for their interest in Bob Evans, Yard House and Fleming's Prime Steakhouse & Wine Bar.

Most fans live in California, Florida, New York.

Top affinities include Bob Evans, Tito's Vodka, Yard House, with strongest over-indexing on Bob Evans (16.25× the country average).

Demographically, the Grey Goose (vodka) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Career Orientation.

The typical Grey Goose (vodka) fan in United States is balanced, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Bob Evans.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
48.5%♀
51.5% male
Age
37.9
average years
Country rank
#13764
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Grey Goose (vodka)

48.5% are female, 51.5% are male, average age 37.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Grey Goose (vodka) audience in United States
MetricValue
Female48.5%
Male51.5%
Average age37.9
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Grey Goose (vodka) audience in United States
Age bracketShare%
16-2416%
25-3430%
35-4424%
45-5417%
55+13%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Grey Goose (vodka) audience comes from United States.

Worldwide audience distribution share by country for Grey Goose (vodka)
CountryShare
United States30.4%
United Kingdom9.0%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Grey Goose (vodka) customers by region in United States
#RegionReachAffinity×
01Connecticut~40K1.70×
02Florida~200K1.40×
03New York~200K1.40×
04Virginia~70K1.25×
05New Jersey~70K1.23×
06Massachusetts~60K1.23×
07Washington, District of Columbia~5K1.22×
08Rhode Island~8K1.21×
09Maryland~50K1.20×
10North Carolina~80K1.17×
11Louisiana~30K1.14×
12Alabama~40K1.13×
13Pennsylvania~90K1.12×
14Georgia~80K1.09×
15Texas~200K1.08×
16Nevada~20K1.07×
17Kentucky~30K1.06×
18South Carolina~40K1.04×
19Mississippi~20K1.04×
20Illinois~90K1.03×
21California~300K1.01×
22Ohio~80K1.01×
23Arkansas~20K1.00×
24West Virginia~10K1.00×
25Delaware~6K1.00×
26South Dakota~6K1.00×
27Michigan~60K0.96×
28Indiana~40K0.96×
29Oklahoma~20K0.94×
30North Dakota~5K0.94×
31New Hampshire~8K0.93×
32Minnesota~30K0.92×
33Hawaii~8K0.92×
34Arizona~40K0.91×
35Nebraska~10K0.90×
36Tennessee~40K0.89×
37Oregon~20K0.89×
38Alaska~4K0.89×
39Vermont~4K0.89×
40Washington~40K0.87×
41Wisconsin~30K0.86×
42Iowa~20K0.86×
43Kansas~20K0.86×
44New Mexico~10K0.86×
45Maine~7K0.85×
46Missouri~30K0.82×
47Colorado~30K0.82×
48Montana~5K0.76×
49Idaho~9K0.75×
50Utah~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Grey Goose (vodka), United States
0.71×1.00×1.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Grey Goose (vodka) audience vs. the country average
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages16.25×
02Tito's VodkaFood & Beverages16.03×
03Yard HouseFood & Beverages13.71×
04Fleming's Prime Steakhouse & Wine BarFood & Beverages13.33×
05Twin PeaksMovies & TV12.87×
06Ruth's Chris Steak HouseFood & Beverages12.58×
07Carrabba's Italian GrillFood & Beverages12.39×
08Steak 'n ShakeFood & Beverages12.26×
09Dave & Buster'sFood & Beverages11.69×
10Zaxby'sFood & Beverages11.32×
11Cracker Barrel Old Country StoreFood & Beverages10.47×
12WingstopFood & Beverages10.14×
13HootersFood & Beverages9.44×
14Tennessee whiskeyFood & Beverages9.13×
15VodkaFood & Beverages6.63×
16Red LobsterFood & Beverages6.05×
17First WatchFood & Beverages5.27×
18Texas RoadhouseFood & Beverages4.77×
19IHOPFood & Beverages4.73×
20Pizza HutFood & Beverages4.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Grey Goose (vodka) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Grey Goose (vodka) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
Career OrientationPOWER1.31×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Grey Goose (vodka) audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.71×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Grey Goose (vodka) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/grey-goose-vodka-1384” · Methodology