A data profile of the people who buy, follow and care about Matt Rife in Germany — modelled from more than twelve digital signal sources. Matt Rife has an estimated audience of 257,137 people in Germany.
The average Matt Rife fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Keith Haring, Nikki Glaser, Emmy Rossum, with strongest over-indexing on Keith Haring (284.01× the country average).
Demographically, the Matt Rife audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Matt Rife fan in Germany is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keith Haring.
The key figures that characterise the Matt Rife profile in Germany.
41.5% are female, 58.5% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 35.8 |
| Estimated audience size | 257,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Matt Rife audience comes from Germany.
| Country | Share |
|---|---|
| United States | 61.0% |
| United Kingdom | 8.0% |
| Canada | 7.1% |
Where the Matt Rife audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.37× | |
| 02 | Rheinland-Pfalz | ~20K | 1.26× | |
| 03 | Hamburg | ~7K | 1.26× | |
| 04 | Bayern | ~40K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.09× | |
| 06 | Baden-Württemberg | ~40K | 1.05× | |
| 07 | Hessen | ~20K | 1.03× | |
| 08 | Bremen | ~2K | 1.00× | |
| 09 | Niedersachsen | ~20K | 0.98× | |
| 10 | Schleswig-Holstein | ~8K | 0.94× | |
| 11 | Saarland | ~3K | 0.91× | |
| 12 | Brandenburg | ~7K | 0.90× | |
| 13 | Sachsen-Anhalt | ~6K | 0.90× | |
| 14 | Sachsen | ~10K | 0.87× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.80× | |
| 16 | Thüringen | ~5K | 0.78× |
The strongest cross-interests of the Matt Rife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nikki Glaser | Movies & TV | 372.21× | ||
| 02 | Keith Haring | Arts & Culture | 284.01× | ||
| 03 | Chris D'Elia | Movies & TV | 207.28× | ||
| 04 | Ralphie May | Movies & TV | 192.36× | ||
| 05 | Vaporwave | Music & Radio | 179.22× | ||
| 06 | Bob Saget | Movies & TV | 165.36× | ||
| 07 | Maxis | Games | 144.36× | ||
| 08 | Dani Alves | Sports | 112.51× | ||
| 09 | Emmy Rossum | Movies & TV | 103.81× | ||
| 10 | Bert Kreischer | Movies & TV | 95.27× | ||
| 11 | Jodie Foster | Movies & TV | 94.17× | ||
| 12 | Paolo Nutini | Music & Radio | 84.20× | ||
| 13 | Waylon Jennings | Music & Radio | 77.83× | ||
| 14 | Jenna Fischer | Movies & TV | 59.19× | ||
| 15 | Julia Louis-Dreyfus | Movies & TV | 56.95× | ||
| 16 | Chelsea Handler | Movies & TV | 54.50× | ||
| 17 | Robin Williams | Movies & TV | 41.84× | ||
| 18 | Zach Galifianakis | Movies & TV | 41.81× | ||
| 19 | Jimmy Kimmel | Movies & TV | 31.68× | ||
| 20 | Gillian Anderson | Movies & TV | 26.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.73× | |
| Spirituality | BALANCE | 1.63× | |
| Individualism | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.51× | |
| Creativity | OPEN | 0.75× | |
| DIY Mentality | THRILL | 0.75× |
Matt Rife has an estimated audience of 257,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.5% of Matt Rife fans are female, 58.5% are male, with an average age of 35.8 years.
Matt Rife fans show strongest brand affinity for Keith Haring (284.01×), Nikki Glaser (372.21×), and Emmy Rossum (103.81×) over the country average.
Matt Rife fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Matt Rife itself, the audience over-indexes on Nikki Glaser (372.21×), Emmy Rossum (103.81×), Jodie Foster (94.17×), and Vaporwave (179.22×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Matt Rife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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