Monoprix Audience in United States

Monoprix logo

Monoprix has an estimated audience of 1,358,954 people in United States. 66.0% are female, 34.0% are male, average age 35.1. Top regions: California, New York, Texas. Top brand affinities: Lights (musician), President of the United States, Arts and music, Food and drink, France.

The average Monoprix fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lights (musician), President of the United States, Arts and music, with strongest over-indexing on Lights (musician) (7.02× the country average). Demographically, the Monoprix audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Monoprix fans

Demographic split for Monoprix audience in United States
MetricValue
Female66.0%
Male34.0%
Average age35.1
Estimated audience size1,358,954

Audience persona

The typical Monoprix fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Lights (musician).

Top regions in United States

Top regions ranked by reach for Monoprix in United States
RegionReachAffinity
California249,9491.67×
New York206,0212.71×
Texas119,6731.02×
Florida96,0191.04×
Illinois63,6241.41×
Virginia54,1721.64×
New Jersey53,2311.54×
Massachusetts45,8791.71×
Georgia45,3041.08×
Pennsylvania43,3000.95×
Washington40,9181.5×
North Carolina39,4570.96×
Maryland27,7601.19×
Ohio26,6740.64×
Michigan26,4350.74×
Colorado23,9541.12×
Washington, District of Columbia22,4115.49×
Tennessee19,9390.73×
Oregon19,2371.23×
South Carolina18,3450.9×
Minnesota18,3310.94×
Arizona17,2600.62×
Connecticut17,1551.26×
Indiana16,3310.66×
Missouri15,0680.69×
Wisconsin14,7390.72×
Utah12,2381.01×
Kentucky11,0990.65×
Louisiana11,0920.63×
Nevada9,9100.75×
Alabama9,4880.5×
Oklahoma7,4700.5×
Hawaii6,2621.07×
Kansas6,0420.56×
Maine5,7551.18×
Idaho5,0120.74×
Iowa5,0040.45×
Arkansas4,7930.43×
Mississippi4,7200.42×
New Mexico4,5800.67×
Rhode Island4,4291.02×
New Hampshire4,0140.75×
Nebraska2,8070.41×
Alaska2,7780.96×
Delaware2,5780.69×
Vermont2,0690.87×
West Virginia1,9480.31×
Montana1,6950.45×
South Dakota1,6730.53×
Wyoming1,5760.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monoprix audience
BrandAffinityCategory
Lights (musician)7.02×Music & Radio
President of the United States3.3×Politics & Society
Arts and music1.61×Arts & Culture
Food and drink1.55×Food & Beverages
France5.33×Travel & Leisure
Food1.6×Food & Beverages
Sports1.56×Sports
Pets1.63×Pets & Animals
Movies1.53×Movies & TV
1080i2.93×Technology & Electronics
Entertainment1.55×Movies & TV
Supercut5.54×Beauty & Wellness
Outdoor recreation1.54×Sports
Designer3.38×Home & Garden
Costco2.1×Shopping
Parent2.09×Kids & Family
Old Navy2.19×Fashion & Accessoires
Sephora2.33×Shopping
Flower2.07×Home & Garden
IKEA2.3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monoprix audience
TraitClusterScore
Luxury OrientationPREMIUM4.08
Design AffinityPREMIUM2.47
Quality AwarenessPREMIUM1.96
SustainabilityBALANCE1.66
IndulgenceJOY1.66
Pet OwnershipJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Monoprix
CountryShare
France63.5%
United States7.7%
Japan4.1%

See Monoprix audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Monoprix have in United States?

Monoprix has an estimated audience of 1,358,954 people in United States, concentrated in California and New York.

What is the gender split and age of Monoprix fans?

66.0% of Monoprix fans are female, 34.0% are male, with an average age of 35.1 years.

Which brands do Monoprix fans like most?

Monoprix fans show strongest brand affinity for Lights (musician) (7.02×), President of the United States (3.3×), and Arts and music (1.61×) over the country average.

Where do Monoprix fans live in United States?

Monoprix fans in United States are most concentrated in California (reach 249,949), New York (reach 206,021), and Texas (reach 119,673). These three regions account for the largest share of the active audience.

What other brands do Monoprix fans also like?

Beyond Monoprix itself, the audience over-indexes on President of the United States (3.3×), Arts and music (1.61×), Food and drink (1.55×), and France (5.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monoprix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.