Rascasse Audience Intelligence

Oakland University Audience in United States

A data profile of the people who buy, follow and care about Oakland University in United States — modelled from more than twelve digital signal sources. Oakland University has an estimated audience of 263,555 people in United States.

#508among University in United States#6299among POI in United States#3152in Business & Career

The average Oakland University fan in United States is 36.9 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Ohio.

Top brand affinities include Pitney Bowes, Colgate University, Detroit Tigers, with strongest over-indexing on Pitney Bowes (468.57× the country average).

Demographically, the Oakland University audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oakland University fan in United States is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Pitney Bowes.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oakland University profile in United States.

Audience size
264K
in United States
Gender
55.7%♀
44.3% male
Age
36.9
average years
Country rank
#51538
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oakland University fans

55.7% are female, 44.3% are male, average age 36.9.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Oakland University audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.9
Estimated audience size263,555
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Oakland University audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3914%
40-4921%
50+18%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Oakland University audience comes from United States.

Worldwide audience distribution share by country for Oakland University
CountryShare
United States80.2%
India4.1%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oakland University audience in United States is strongest.

Fig. 05

Top regions by affinity

Oakland University fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K34.67×
02Indiana~4K0.89×
03Alabama~3K0.88×
04Ohio~7K0.86×
05Arizona~4K0.76×
06Alaska<1K0.72×
07Vermont<1K0.69×
08Illinois~6K0.68×
09North Dakota<1K0.68×
10South Dakota<1K0.66×
11Montana<1K0.62×
12Washington, District of Columbia<1K0.60×
13Delaware<1K0.60×
14Rhode Island<1K0.59×
15West Virginia<1K0.57×
16Wisconsin~2K0.56×
17Hawaii<1K0.56×
18New Hampshire<1K0.56×
19Maine<1K0.56×
20Idaho<1K0.55×
21New Mexico<1K0.53×
22Arkansas~1K0.51×
23Nebraska<1K0.51×
24Mississippi~1K0.50×
25Kentucky~2K0.49×
26Iowa~1K0.49×
27Kansas~1K0.49×
28Tennessee~2K0.43×
29Virginia~3K0.42×
30Oklahoma~1K0.42×
31Connecticut~1K0.42×
32Minnesota~2K0.40×
33Louisiana~1K0.40×
34Utah<1K0.40×
35Maryland~2K0.39×
36Missouri~2K0.39×
37South Carolina~2K0.39×
38Nevada~1K0.39×
39Oregon~1K0.38×
40Pennsylvania~3K0.37×
41Massachusetts~2K0.37×
42Colorado~1K0.36×
43Georgia~3K0.35×
44California~10K0.33×
45North Carolina~3K0.33×
46New Jersey~2K0.33×
47Washington~2K0.32×
48Florida~5K0.29×
49New York~4K0.29×
50Texas~6K0.25×
Fig. 06

Affinity by region

Affinity by region — Oakland University, United States
0.25×1.00×34.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oakland University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oakland University audience
#·InterestCategoryAffinity×
01Pitney BowesTechnology & Electronics468.57×
02University of Hawaii at ManoaBusiness & Career62.10×
03Colgate UniversityBusiness & Career61.59×
04University of Rhode IslandBusiness & Career42.98×
05Brown UniversityBusiness & Career41.90×
06San Jose State UniversityBusiness & Career27.25×
07Michigan State UniversityBusiness & Career23.60×
08Detroit Red WingsSports19.70×
09Carnegie Mellon UniversityBusiness & Career19.00×
10University of CambridgeBusiness & Career15.59×
11Patricia ArquetteMovies & TV12.33×
12Stanford UniversityBusiness & Career12.18×
13Duke UniversityBusiness & Career11.87×
14Northwestern UniversityBusiness & Career11.58×
15Detroit TigersSports11.36×
16Detroit PistonsSports8.18×
17Dominican RepublicTravel & Leisure7.59×
18Michigan LotteryGames6.95×
19Enterprise Rent-A-CarCars & Mobility4.43×
20Detroit LionsSports4.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oakland University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oakland University audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.68×
Convenience OrientationPREMIUM1.64×
Career OrientationPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oakland University audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
Design AffinityPREMIUM0.86×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oakland University have in United States?

Oakland University has an estimated audience of 263,555 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Oakland University fans?

55.7% of Oakland University fans are female, 44.3% are male, with an average age of 36.9 years.

03

Which brands do Oakland University fans like most?

Oakland University fans show strongest brand affinity for Pitney Bowes (468.57×), Colgate University (61.59×), and Detroit Tigers (11.36×) over the country average.

04

Where do Oakland University fans live in United States?

Oakland University fans in United States are most concentrated in Michigan (reach ~200K), California (reach ~10K), and Ohio (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Oakland University fans also like?

Beyond Oakland University itself, the audience over-indexes on Colgate University (61.59×), Detroit Tigers (11.36×), Detroit Red Wings (19.7×), and Michigan State University (23.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oakland University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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