Oakland University Audience in United States

Oakland University logo

Oakland University has an estimated audience of 263,555 people in United States. 55.7% are female, 44.3% are male, average age 36.9. Top regions: Michigan, California, Ohio. Top brand affinities: San Jose State University, Autism Awareness, Diabetes mellitus awareness, Michigan State University, Brown University.

The average Oakland University fan in United States is 36.9 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Ohio. Top brand affinities include San Jose State University, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on San Jose State University (85.66× the country average). Demographically, the Oakland University audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Oakland University fans

Demographic split for Oakland University audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.9
Estimated audience size263,555

Audience persona

The typical Oakland University fan in United States is more female, around 36.9 years old, with strong Community Orientation tendencies and a notable affinity for San Jose State University.

Top regions in United States

Top regions ranked by reach for Oakland University in United States
RegionReachAffinity
Michigan197,66732.54×
California10,6530.37×
Ohio7,4090.91×
Illinois6,3760.73×
Texas5,4420.24×
Florida5,1430.29×
Arizona4,7860.89×
New York4,2590.29×
Indiana4,2260.88×
Alabama3,7381.02×
Pennsylvania3,2610.37×
Virginia2,7860.43×
Georgia2,5840.32×
North Carolina2,4020.3×
Tennessee2,1210.4×
New Jersey2,0950.31×
Wisconsin1,8670.47×
Maryland1,6460.36×
Massachusetts1,6390.32×
Washington1,4910.28×
Kentucky1,4890.45×
Missouri1,4240.34×
Minnesota1,2640.33×
Colorado1,2030.29×
South Carolina1,1980.3×
Connecticut8880.34×
Kansas8760.42×
Arkansas8690.4×
Iowa7630.35×
Oregon7530.25×
Louisiana6920.2×
Oklahoma6540.22×
Nevada5770.23×
Utah5270.22×
Mississippi5020.23×
Nebraska4280.32×
Hawaii4240.37×
West Virginia4230.34×
Washington, District of Columbia4070.51×
Idaho3710.28×
New Mexico2660.2×
New Hampshire2560.25×
Alaska2440.43×
Maine2170.23×
Rhode Island2080.25×
South Dakota1990.33×
Montana1950.27×
Delaware1560.22×
North Dakota1390.26×
Vermont1360.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oakland University audience
BrandAffinityCategory
San Jose State University85.66×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Michigan State University27.65×Business & Career
Brown University49.54×Business & Career
Detroit Red Wings18.57×Sports
Microblogging12.67×Technology & Electronics
Detroit Tigers8.57×Sports
Singer-songwriter5.51×Music & Radio
University of Hawaii at Manoa59.84×Business & Career
Income tax13.19×Business & Career
Pitney Bowes32.39×Technology & Electronics
University of Rhode Island50.46×Business & Career
Detroit Pistons7.2×Sports
Dominican Republic6.78×Travel & Leisure
Detroit Lions4.95×Sports
University of Cambridge16.65×Business & Career
James Madison University33.75×Business & Career
Duke University13.22×Business & Career
Carnegie Mellon University19.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oakland University audience
TraitClusterScore
Community OrientationOPEN1.3
Sports ActivityPOWER1.26
Career OrientationPOWER1.22
SustainabilityBALANCE1.2
IndulgenceJOY1.19
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Oakland University
CountryShare
United States80.5%
India4.1%
United Kingdom3.7%

See Oakland University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Oakland University have in United States?

Oakland University has an estimated audience of 263,555 people in United States, concentrated in Michigan and California.

What is the gender split and age of Oakland University fans?

55.7% of Oakland University fans are female, 44.3% are male, with an average age of 36.9 years.

Which brands do Oakland University fans like most?

Oakland University fans show strongest brand affinity for San Jose State University (85.66×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Oakland University fans live in United States?

Oakland University fans in United States are most concentrated in Michigan (reach 197,667), California (reach 10,653), and Ohio (reach 7,409). These three regions account for the largest share of the active audience.

What other brands do Oakland University fans also like?

Beyond Oakland University itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Michigan State University (27.65×), and Brown University (49.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakland University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.