Rascasse Audience Intelligence

Filipino peoples Audience in United States

A data profile of the people who buy, follow and care about Filipino peoples in United States — modelled from more than twelve digital signal sources. Filipino peoples has an estimated audience of 2,183,885 people in United States.

#6032among Topic in United States#848in Politics & Society

The average Filipino peoples fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jollibee, Peter Thiel, Google Flights, with strongest over-indexing on Jollibee (16.28× the country average).

Demographically, the Filipino peoples audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Filipino peoples fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Jollibee.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Filipino peoples profile in United States.

Audience size
2.2M
in United States
Gender
58.3%♀
41.7% male
Age
38.0
average years
Country rank
#13280
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Filipino peoples fans

58.3% are female, 41.7% are male, average age 38.0.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Filipino peoples audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.0
Estimated audience size2,183,885
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Filipino peoples audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Filipino peoples audience comes from United States.

Worldwide audience distribution share by country for Filipino peoples
CountryShare
Philippines33.0%
United States9.4%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Filipino peoples audience in United States is strongest.

Fig. 05

Top regions by affinity

Filipino peoples fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.73×
02South Carolina~50K1.49×
03Georgia~90K1.41×
04California~300K1.40×
05Washington~50K1.25×
06Texas~200K1.24×
07Nevada~30K1.23×
08Tennessee~50K1.18×
09Louisiana~30K1.18×
10Virginia~60K1.15×
11Maryland~40K1.11×
12Oklahoma~30K1.11×
13Arizona~50K1.10×
14North Carolina~70K1.07×
15Alabama~30K1.05×
16Oregon~30K1.05×
17Arkansas~20K1.05×
18Alaska~5K1.04×
19Utah~20K1.02×
20Mississippi~20K1.02×
21Illinois~70K1.01×
22Indiana~40K1.00×
23Idaho~10K1.00×
24Connecticut~20K0.99×
25Delaware~6K0.99×
26Florida~100K0.98×
27New York~100K0.97×
28Michigan~60K0.97×
29New Jersey~50K0.97×
30Missouri~30K0.97×
31New Mexico~10K0.97×
32Kansas~20K0.96×
33Pennsylvania~70K0.95×
34Washington, District of Columbia~6K0.94×
35Ohio~60K0.93×
36Kentucky~30K0.93×
37Rhode Island~6K0.93×
38Minnesota~30K0.91×
39Nebraska~10K0.91×
40North Dakota~4K0.91×
41Vermont~4K0.91×
42West Virginia~9K0.90×
43South Dakota~5K0.90×
44Montana~5K0.89×
45Massachusetts~40K0.88×
46Colorado~30K0.88×
47New Hampshire~7K0.87×
48Maine~7K0.87×
49Iowa~10K0.83×
50Wisconsin~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Filipino peoples, United States
0.82×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Filipino peoples audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Filipino peoples audience
#·InterestCategoryAffinity×
01Philippine AirlinesTravel & Leisure17.45×
02Pep GuardiolaSports17.45×
03Antoine GriezmannSports17.45×
04JollibeeFood & Beverages16.28×
05Akame ga Kill!Literature14.54×
06Smart CommunicationsTechnology & Electronics11.90×
07Chevy TrucksCars & Mobility11.59×
08CougarKids & Family11.56×
09RonaldinhoSports10.74×
10Peter ThielBusiness & Career9.88×
11Colorado RockiesSports7.42×
12FlightAwareTravel & Leisure7.13×
13Elizabeth TaylorMovies & TV6.25×
14WattpadInternet & Social Media5.34×
15Christina ApplegateMovies & TV5.22×
16DuolingoBusiness & Career4.95×
17Web serverTechnology & Electronics4.94×
18Google FlightsTravel & Leisure4.40×
197-ElevenShopping3.41×
20Panda ExpressFood & Beverages3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Filipino peoples audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Filipino peoples audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
TravellingTHRILL1.66×
Quality AwarenessPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Filipino peoples audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Filipino peoples have in United States?

Filipino peoples has an estimated audience of 2,183,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Filipino peoples fans?

58.3% of Filipino peoples fans are female, 41.7% are male, with an average age of 38.0 years.

03

Which brands do Filipino peoples fans like most?

Filipino peoples fans show strongest brand affinity for Jollibee (16.28×), Peter Thiel (9.88×), and Google Flights (4.4×) over the country average.

04

Where do Filipino peoples fans live in United States?

Filipino peoples fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Filipino peoples fans also like?

Beyond Filipino peoples itself, the audience over-indexes on Peter Thiel (9.88×), Google Flights (4.4×), FlightAware (7.13×), and Philippine Airlines (17.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Filipino peoples audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Filipino peoples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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