Filipino peoples Audience in United States

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Filipino peoples has an estimated audience of 2,183,885 people in United States. 58.3% are female, 41.7% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Cam Ward, UK garage, Pro-Ject.

The average Filipino peoples fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Cam Ward, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Filipino peoples audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Filipino peoples fans

Demographic split for Filipino peoples audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.0
Estimated audience size2,183,885

Audience persona

The typical Filipino peoples fan in United States is more female, around 38.0 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Filipino peoples in United States
RegionReachAffinity
California344,0741.43×
Texas228,2211.22×
Florida146,3720.99×
New York123,8711.02×
Georgia107,2721.59×
Illinois77,3581.06×
Pennsylvania68,0210.93×
North Carolina66,3051.01×
South Carolina63,0611.92×
Tennessee62,4421.43×
Ohio61,8690.92×
Virginia60,2031.13×
Washington58,3631.33×
Michigan57,4411.01×
New Jersey54,0990.97×
Arizona51,5081.16×
Maryland41,7271.11×
Indiana39,4620.99×
Massachusetts38,3140.89×
Louisiana34,2991.22×
Missouri33,3560.95×
Alabama32,6781.07×
Colorado29,6460.86×
Minnesota29,6360.95×
Nevada28,4751.35×
Oklahoma28,1921.16×
Oregon25,1531×
Kentucky25,0290.91×
Wisconsin24,9170.76×
Connecticut20,3740.93×
Arkansas19,7561.1×
Utah19,5611×
Mississippi18,1531.01×
Hawaii18,0131.92×
Kansas16,6110.97×
Iowa11,9910.67×
Idaho9,6870.88×
New Mexico9,6230.88×
Nebraska8,1620.75×
West Virginia6,9310.68×
Washington, District of Columbia5,9750.91×
New Hampshire5,8650.68×
Delaware5,6060.93×
Rhode Island5,0680.73×
Maine4,9160.63×
Alaska4,8601.04×
Montana3,5850.59×
North Dakota2,9760.66×
South Dakota2,7340.54×
Vermont2,3460.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Filipino peoples audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵13.74×Movies & TV
Cam Ward9.78×Sports
UK garage10.26×Music & Radio
Pro-Ject6.6×Music & Radio
Product design2.41×Business & Career
Minnesota2.13×Travel & Leisure
Gordita10.95×Food & Beverages
Wikia3.29×Internet & Social Media
Hidden Objects Games16.33×Games
Isometric exercise7.53×Sports
Carnival of Souls17.45×Movies & TV
Nationality1.68×Politics & Society
The Journey (1959 film)13.52×Movies & TV
Kevin Murphy (screenwriter)10.99×Movies & TV
Joshua Jackson3.23×Movies & TV
Monogram2.62×Home & Garden
Stamp collecting3.21×Home & Garden
Kendra Scott1.72×Fashion & Accessoires
Home staging2.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Filipino peoples audience
TraitClusterScore
TravellingTHRILL1.57
Quality AwarenessPREMIUM1.54
Luxury OrientationPREMIUM1.46
Urban LifestyleOPEN1.3
Need for SecurityCONSERVATISM1.24
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Filipino peoples
CountryShare
Philippines33.0%
United States9.4%
China5.6%

See Filipino peoples audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Filipino peoples have in United States?

Filipino peoples has an estimated audience of 2,183,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Filipino peoples fans?

58.3% of Filipino peoples fans are female, 41.7% are male, with an average age of 38.0 years.

Which brands do Filipino peoples fans like most?

Filipino peoples fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (13.74×), and Cam Ward (9.78×) over the country average.

Where do Filipino peoples fans live in United States?

Filipino peoples fans in United States are most concentrated in California (reach 344,074), Texas (reach 228,221), and Florida (reach 146,372). These three regions account for the largest share of the active audience.

What other brands do Filipino peoples fans also like?

Beyond Filipino peoples itself, the audience over-indexes on Lulu 黃路梓茵 (13.74×), Cam Ward (9.78×), UK garage (10.26×), and Pro-Ject (6.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Filipino peoples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.