Rascasse Audience Intelligence

DNA Audience in United States

A data profile of the people who buy, follow and care about DNA in United States — modelled from more than twelve digital signal sources. DNA has an estimated audience of 8,713,205 people in United States.

#2560among Topic in United States#174in Health

The average DNA fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Robert Redford, 23andMe, with strongest over-indexing on Genetics (2.76× the country average).

Demographically, the DNA audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DNA fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DNA profile in United States.

Audience size
8.7M
in United States
Gender
58.4%♀
41.6% male
Age
42.4
average years
Country rank
#4082
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DNA fans

58.4% are female, 41.6% are male, average age 42.4.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for DNA audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.4
Estimated audience size8,713,205
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the DNA audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

21.5%

of the worldwide DNA audience comes from United States.

Worldwide audience distribution share by country for DNA
CountryShare
United States21.5%
Italy7.7%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DNA audience in United States is strongest.

Fig. 05

Top regions by affinity

DNA fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.36×
02Georgia~300K1.27×
03Texas~900K1.20×
04Arizona~200K1.17×
05Virginia~200K1.15×
06North Dakota~20K1.15×
07California~1M1.14×
08New Mexico~50K1.14×
09North Carolina~300K1.13×
10Oklahoma~100K1.13×
11Kentucky~100K1.12×
12Indiana~200K1.11×
13Alabama~100K1.11×
14Louisiana~100K1.08×
15Florida~600K1.06×
16West Virginia~40K1.06×
17Massachusetts~200K1.04×
18South Carolina~100K1.04×
19Utah~80K1.04×
20South Dakota~20K1.03×
21Pennsylvania~300K1.02×
22New Jersey~200K1.02×
23Washington~200K1.01×
24Nebraska~40K1.01×
25Maryland~100K1.00×
26Tennessee~200K0.99×
27Arkansas~70K0.99×
28Kansas~70K0.99×
29Hawaii~40K0.99×
30Alaska~20K0.99×
31Michigan~200K0.98×
32Idaho~40K0.98×
33Missouri~100K0.96×
34New York~500K0.95×
35Illinois~300K0.94×
36Connecticut~80K0.93×
37Washington, District of Columbia~20K0.93×
38Oregon~90K0.91×
39Montana~20K0.91×
40Ohio~200K0.90×
41New Hampshire~30K0.87×
42Nevada~70K0.86×
43Maine~30K0.86×
44Colorado~100K0.85×
45Iowa~60K0.85×
46Delaware~20K0.85×
47Wisconsin~100K0.84×
48Minnesota~100K0.84×
49Rhode Island~20K0.83×
50Vermont~10K0.82×
Fig. 06

Affinity by region

Affinity by region — DNA, United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DNA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DNA audience
#·InterestCategoryAffinity×
0123andMeHealth5.89×
02GeneticsKids & Family2.76×
03Robert RedfordMovies & TV2.56×
04HormoneHealth2.18×
05Web serverTechnology & Electronics2.18×
06BiotechnologyBusiness & Career2.08×
07Sustainable energyHome & Garden2.03×
08Preventive healthcareHealth1.93×
09Non-alcoholic beverageFood & Beverages1.88×
10BestsellerLiterature1.79×
11Renewable energyBusiness & Career1.75×
12Made in USABusiness & Career1.71×
13Real propertyHome & Garden1.67×
14AllergyHealth1.67×
15LibraryLiterature1.62×
16RetirementBusiness & Career1.60×
17InnovationBusiness & Career1.59×
18New York PostNews1.59×
19NostalgiaHome & Garden1.55×
20Microwave ovenHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DNA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DNA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Career OrientationPOWER1.33×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DNA audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
MindfulnessBALANCE0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DNA have in United States?

DNA has an estimated audience of 8,713,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DNA fans?

58.4% of DNA fans are female, 41.6% are male, with an average age of 42.4 years.

03

Which brands do DNA fans like most?

DNA fans show strongest brand affinity for Genetics (2.76×), Robert Redford (2.56×), and 23andMe (5.89×) over the country average.

04

Where do DNA fans live in United States?

DNA fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do DNA fans also like?

Beyond DNA itself, the audience over-indexes on Robert Redford (2.56×), 23andMe (5.89×), Real property (1.67×), and Nostalgia (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See DNA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DNA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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