DNA Audience in United States
DNA has an estimated audience of 8,713,205 people in United States. 58.4% are female, 41.6% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Stucco, Brunello Cucinelli, Enfamil, Solo climbing.
The average DNA fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Stucco, Brunello Cucinelli, with strongest over-indexing on Hebe (1.87× the country average). Demographically, the DNA audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of DNA fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.4 |
| Estimated audience size | 8,713,205 |
Audience persona
The typical DNA fan in United States is more female, around 42.4 years old, with strong Individualism tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,178,707 | 1.23× |
| Texas | 973,038 | 1.3× |
| Florida | 710,236 | 1.2× |
| New York | 507,886 | 1.04× |
| Georgia | 348,839 | 1.3× |
| Pennsylvania | 310,810 | 1.06× |
| North Carolina | 291,097 | 1.11× |
| Illinois | 288,437 | 0.99× |
| Virginia | 262,328 | 1.24× |
| Ohio | 248,255 | 0.92× |
| Michigan | 242,889 | 1.07× |
| New Jersey | 228,550 | 1.03× |
| Arizona | 217,047 | 1.22× |
| Washington | 206,599 | 1.18× |
| Massachusetts | 206,493 | 1.2× |
| Tennessee | 176,701 | 1.01× |
| Maryland | 167,120 | 1.12× |
| Indiana | 154,419 | 0.97× |
| Missouri | 133,006 | 0.95× |
| South Carolina | 131,596 | 1× |
| Alabama | 128,997 | 1.06× |
| Colorado | 121,948 | 0.89× |
| Louisiana | 117,646 | 1.05× |
| Minnesota | 109,273 | 0.88× |
| Oklahoma | 106,358 | 1.1× |
| Wisconsin | 104,692 | 0.8× |
| Oregon | 99,860 | 1× |
| Kentucky | 98,772 | 0.9× |
| Mississippi | 96,630 | 1.35× |
| Connecticut | 88,731 | 1.02× |
| Utah | 80,582 | 1.03× |
| Nevada | 73,793 | 0.88× |
| Kansas | 63,923 | 0.93× |
| Arkansas | 62,786 | 0.87× |
| Iowa | 60,804 | 0.85× |
| New Mexico | 46,846 | 1.07× |
| West Virginia | 40,044 | 0.99× |
| Idaho | 39,770 | 0.91× |
| Hawaii | 38,533 | 1.03× |
| Nebraska | 37,477 | 0.86× |
| New Hampshire | 29,772 | 0.87× |
| Washington, District of Columbia | 27,854 | 1.06× |
| Maine | 25,477 | 0.82× |
| Rhode Island | 23,113 | 0.83× |
| Delaware | 20,034 | 0.83× |
| Alaska | 18,409 | 0.99× |
| North Dakota | 18,404 | 1.03× |
| Montana | 18,304 | 0.76× |
| South Dakota | 15,237 | 0.76× |
| Vermont | 12,246 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 1.87× | Home & Garden |
| Stucco | 1.57× | Home & Garden |
| Brunello Cucinelli | 1.77× | Fashion & Accessoires |
| Enfamil | 1.55× | Kids & Family |
| Solo climbing | 1.55× | Sports |
| Al Ahly SC | 1.77× | Sports |
| Software widget | 2.83× | Technology & Electronics |
| Fast Five | 1.53× | Movies & TV |
| Voltron: Legendary Defender | 2.91× | Movies & TV |
| Alaskan Husky | 2.8× | Pets & Animals |
| Final Fantasy VII (Famicom) | 2.38× | Games |
| Albany County, New York | 1.92× | Travel & Leisure |
| Certified diabetes educator | 2.03× | Business & Career |
| WAPT | 1.79× | Movies & TV |
| Asajj Ventress | 1.93× | Movies & TV |
| EShakti | 1.57× | Shopping |
| Cachorros | 1.83× | Pets & Animals |
| iZombie | 1.94× | Movies & TV |
| Cadillac Ranch | 1.56× | Cars & Mobility |
| Escape Games | 2.36× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.23 |
| Sustainability | BALANCE | 1.21 |
| Travelling | THRILL | 1.18 |
| Quality Awareness | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 7.8% |
| Brazil | 4.5% |
See DNA audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does DNA have in United States?
DNA has an estimated audience of 8,713,205 people in United States, concentrated in California and Texas.
What is the gender split and age of DNA fans?
58.4% of DNA fans are female, 41.6% are male, with an average age of 42.4 years.
Which brands do DNA fans like most?
DNA fans show strongest brand affinity for Hebe (1.87×), Stucco (1.57×), and Brunello Cucinelli (1.77×) over the country average.
Where do DNA fans live in United States?
DNA fans in United States are most concentrated in California (reach 1,178,707), Texas (reach 973,038), and Florida (reach 710,236). These three regions account for the largest share of the active audience.
What other brands do DNA fans also like?
Beyond DNA itself, the audience over-indexes on Stucco (1.57×), Brunello Cucinelli (1.77×), Enfamil (1.55×), and Solo climbing (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DNA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.