DNA Audience in Germany
DNA has an estimated audience of 1,023,520 people in Germany. 49.5% are female, 50.5% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Unique Gifts, Snow White (Fables), Esra Erol, Israel, The Journey (1959 film).
The average DNA fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Unique Gifts, Snow White (Fables), Esra Erol, with strongest over-indexing on Unique Gifts (1.52× the country average). Demographically, the DNA audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of DNA fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 41.0 |
| Estimated audience size | 1,023,520 |
Audience persona
The typical DNA fan in Germany is balanced, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 245,670 | 1.1× |
| Baden-Württemberg | 203,481 | 1.46× |
| Bayern | 155,388 | 0.94× |
| Hessen | 92,894 | 1.19× |
| Niedersachsen | 87,293 | 0.88× |
| Rheinland-Pfalz | 64,097 | 1.25× |
| Berlin | 52,250 | 1.14× |
| Sachsen | 45,044 | 0.9× |
| Brandenburg | 29,004 | 0.91× |
| Schleswig-Holstein | 28,052 | 0.76× |
| Hamburg | 23,042 | 1× |
| Thüringen | 22,853 | 0.88× |
| Sachsen-Anhalt | 20,180 | 0.76× |
| Mecklenburg-Vorpommern | 15,417 | 0.79× |
| Saarland | 12,810 | 1.02× |
| Bremen | 9,211 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.52× | Shopping |
| Snow White (Fables) | 2.3× | Literature |
| Esra Erol | 5.41× | Movies & TV |
| Israel | 1.88× | Travel & Leisure |
| The Journey (1959 film) | 11.64× | Movies & TV |
| Home Delivery | 2× | Food & Beverages |
| JibJab | 8.72× | Internet & Social Media |
| Neon Genesis Evangelion (manga) | 4.4× | Literature |
| Video izle | 2.1× | |
| Google Home | 3.5× | Technology & Electronics |
| Kyokushin | 5.96× | Sports |
| Emperor Entertainment Group | 2.16× | Business & Career |
| Penny Wong | 16.3× | Politics & Society |
| Scratching post | 3.29× | Pets & Animals |
| Samanyolu Haber | 2.41× | Movies & TV |
| Golem | 1.68× | Technology & Electronics |
| Hawesko | 1.82× | Food & Beverages |
| Information sensitivity | 2.4× | Technology & Electronics |
| Jaguar F-Pace | 2.71× | Cars & Mobility |
| Klezmer | 6.81× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.41 |
| Pet Ownership | JOY | 1.39 |
| Early Adopter Mentality | POWER | 1.35 |
| Indulgence | JOY | 1.26 |
| Sports Activity | POWER | 1.26 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 7.8% |
| Brazil | 4.5% |
See DNA audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does DNA have in Germany?
DNA has an estimated audience of 1,023,520 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of DNA fans?
49.5% of DNA fans are female, 50.5% are male, with an average age of 41.0 years.
Which brands do DNA fans like most?
DNA fans show strongest brand affinity for Unique Gifts (1.52×), Snow White (Fables) (2.3×), and Esra Erol (5.41×) over the country average.
Where do DNA fans live in Germany?
DNA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 245,670), Baden-Württemberg (reach 203,481), and Bayern (reach 155,388). These three regions account for the largest share of the active audience.
What other brands do DNA fans also like?
Beyond DNA itself, the audience over-indexes on Snow White (Fables) (2.3×), Esra Erol (5.41×), Israel (1.88×), and The Journey (1959 film) (11.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DNA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.