Book of Life Audience in United States

Book of Life logo

Book of Life has an estimated audience of 860,985 people in United States. 65.2% are female, 34.8% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Nationality, Keene, New Hampshire, Israel, Whataburger.

The average Book of Life fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Nationality, Keene, New Hampshire, with strongest over-indexing on Urban Outfitters (2.99× the country average). Demographically, the Book of Life audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

Demographics of Book of Life fans

Demographic split for Book of Life audience in United States
MetricValue
Female65.2%
Male34.8%
Average age44.9
Estimated audience size860,985

Audience persona

The typical Book of Life fan in United States is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Book of Life in United States
RegionReachAffinity
California189,3042×
Texas147,2981.99×
Florida56,1460.96×
Arizona36,8942.1×
New York31,2530.65×
Illinois30,7681.07×
Georgia25,5510.96×
North Carolina21,6050.83×
Washington20,8681.21×
Colorado20,2811.49×
Pennsylvania18,9550.65×
Ohio18,0620.68×
Michigan17,6100.78×
Virginia16,8630.8×
Tennessee15,4510.89×
Indiana14,9460.95×
Nevada14,6061.75×
New Jersey14,1540.65×
Utah13,8591.8×
Oklahoma13,0421.36×
Missouri12,0630.87×
Maryland11,5040.78×
Oregon11,4021.16×
New Mexico11,3352.63×
Wisconsin10,1920.79×
South Carolina9,7570.75×
Massachusetts9,4020.55×
Louisiana9,1800.83×
Alabama9,1760.76×
Minnesota9,1250.74×
Kentucky7,9140.73×
Kansas7,4491.1×
Arkansas7,2081.02×
Iowa6,0860.86×
Idaho6,0631.4×
Hawaii5,5891.51×
Connecticut5,4840.64×
Mississippi5,1850.73×
Nebraska4,2830.99×
West Virginia2,3580.59×
Montana2,2300.93×
Alaska2,0751.13×
New Hampshire1,6840.5×
Delaware1,6200.68×
South Dakota1,5880.8×
Maine1,5000.49×
Wyoming1,4961.17×
Washington, District of Columbia1,4930.58×
Rhode Island1,4810.54×
North Dakota1,2840.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Book of Life audience
BrandAffinityCategory
Urban Outfitters2.99×Shopping
Nationality2.44×Politics & Society
Keene, New Hampshire20×Travel & Leisure
Israel2.06×Travel & Leisure
Whataburger1.57×Food & Beverages
Jingoism1.84×Politics & Society
Stamp collecting3.88×Home & Garden
Elsword13.08×Games
Layne Staley5.01×Music & Radio
Buying and Selling Real Estate6.08×Home & Garden
Pillow1.6×Home & Garden
OpenJDK14.34×
Jeep Wagoneer3.89×Cars & Mobility
UK garage3.65×Music & Radio
Kendra Scott1.8×Fashion & Accessoires
Final Fantasy VII (Famicom)8.48×Games
Sinaloa2.19×Travel & Leisure
Pantsuit5.97×Fashion & Accessoires
Voter registration2.41×Politics & Society
Goop2.65×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Book of Life audience
TraitClusterScore
PatriotismCONSERVATISM3.13
SpiritualityBALANCE2.38
MindfulnessBALANCE2.23
IndividualismJOY1.71
TraditionCONSERVATISM1.68
Family OrientationCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for Book of Life
CountryShare
United States74.5%
Canada6.9%
Mexico3.9%

See Book of Life audiences in other countries

More Family audiences in United States

Frequently asked questions

How many fans does Book of Life have in United States?

Book of Life has an estimated audience of 860,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Book of Life fans?

65.2% of Book of Life fans are female, 34.8% are male, with an average age of 44.9 years.

Which brands do Book of Life fans like most?

Book of Life fans show strongest brand affinity for Urban Outfitters (2.99×), Nationality (2.44×), and Keene, New Hampshire (20×) over the country average.

Where do Book of Life fans live in United States?

Book of Life fans in United States are most concentrated in California (reach 189,304), Texas (reach 147,298), and Florida (reach 56,146). These three regions account for the largest share of the active audience.

What other brands do Book of Life fans also like?

Beyond Book of Life itself, the audience over-indexes on Nationality (2.44×), Keene, New Hampshire (20×), Israel (2.06×), and Whataburger (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Book of Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.