Rascasse Audience Intelligence

Book of Life Audience in United States

A data profile of the people who buy, follow and care about Book of Life in United States — modelled from more than twelve digital signal sources. Book of Life has an estimated audience of 889,984 people in United States.

#12among Family in United States#2074among Movie / TV Show / Series in United States#4707in Movies & TV

The average Book of Life fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Miles Teller, Donald Trump, Religion, with strongest over-indexing on Miles Teller (20× the country average).

Demographically, the Book of Life audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Book of Life fan in United States is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Miles Teller.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Book of Life profile in United States.

Audience size
890K
in United States
Gender
65.2%♀
34.8% male
Age
44.9
average years
Country rank
#25585
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Book of Life viewers

65.2% are female, 34.8% are male, average age 44.9.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Book of Life audience in United States
MetricValue
Female65.2%
Male34.8%
Average age44.9
Estimated audience size889,984
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Book of Life audience in United States
Age bracketShare%
16-1919%
20-299%
30-3911%
40-4918%
50+44%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Book of Life audience comes from United States.

Worldwide audience distribution share by country for Book of Life
CountryShare
United States74.0%
Canada6.7%
Mexico4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Book of Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Book of Life fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K2.60×
02Arizona~40K2.00×
03Texas~100K1.90×
04California~200K1.86×
05Utah~10K1.83×
06Nevada~10K1.68×
07Hawaii~5K1.46×
08Colorado~20K1.44×
09Idaho~6K1.40×
10Oklahoma~10K1.31×
11Wyoming~2K1.20×
12Washington~20K1.17×
13Alaska~2K1.15×
14Oregon~10K1.14×
15Kansas~8K1.11×
16Illinois~30K1.08×
17Nebraska~5K1.06×
18Arkansas~7K1.01×
19Montana~2K1.00×
20Georgia~20K0.93×
21Indiana~10K0.93×
22North Dakota~2K0.91×
23Iowa~6K0.90×
24South Dakota~2K0.88×
25Florida~50K0.87×
26Missouri~10K0.86×
27Tennessee~10K0.84×
28North Carolina~20K0.83×
29Louisiana~9K0.82×
30Wisconsin~10K0.80×
31Virginia~20K0.79×
32Kentucky~9K0.79×
33Michigan~20K0.78×
34Alabama~9K0.78×
35South Carolina~10K0.77×
36Mississippi~5K0.77×
37Maryland~10K0.76×
38Delaware~2K0.76×
39Minnesota~9K0.75×
40West Virginia~3K0.69×
41Ohio~20K0.68×
42Pennsylvania~20K0.67×
43Connecticut~6K0.66×
44Rhode Island~2K0.66×
45New Jersey~10K0.65×
46New Hampshire~2K0.64×
47Washington, District of Columbia~2K0.64×
48New York~30K0.61×
49Maine~2K0.61×
50Massachusetts~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Book of Life, United States
0.58×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Book of Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Book of Life audience
#·InterestCategoryAffinity×
01Miles TellerMovies & TV20.00×
02ExxonMobilCars & Mobility14.57×
03Elderly careHealth12.53×
04Baking powderFood & Beverages10.61×
05Red SeaTravel & Leisure10.20×
06Mission: ImpossibleMovies & TV7.34×
07Weather forecastingHome & Garden4.83×
08FedExBusiness & Career4.31×
09Golden State WarriorsSports4.11×
10TraditionPolitics & Society3.39×
11Nonprofit organizationPolitics & Society3.01×
12ReligionBusiness & Career3.00×
13PinterestInternet & Social Media2.50×
14CNNMovies & TV2.49×
15Donald TrumpPolitics & Society2.47×
16EBayShopping2.22×
17XInternet & Social Media2.21×
18Health careBusiness & Career2.13×
19RecipesFood & Beverages1.98×
20CookingFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Book of Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Book of Life audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.26×
Family OrientationCONSERVATISM3.25×
SpiritualityBALANCE2.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Book of Life audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Book of Life have in United States?

Book of Life has an estimated audience of 889,984 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Book of Life viewers?

65.2% of Book of Life fans are female, 34.8% are male, with an average age of 44.9 years.

03

Which brands do Book of Life fans like most?

Book of Life fans show strongest brand affinity for Miles Teller (20×), Donald Trump (2.47×), and Religion (3×) over the country average.

04

Where do Book of Life fans live in United States?

Book of Life fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Book of Life fans also like?

Beyond Book of Life itself, the audience over-indexes on Donald Trump (2.47×), Religion (3×), FedEx (4.31×), and Elderly care (12.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Family audiences in United States

See Book of Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Book of Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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