Mount Sinai Audience in United States

Mount Sinai logo

Mount Sinai has an estimated audience of 526,226 people in United States. 55.4% are female, 44.6% are male, average age 43.7. Top regions: New York, Florida, California. Top brand affinities: Cedars-Sinai Medical Center, Independence Blue Cross, Journal of Immunology, Wikipedia, Book of Life.

The average Mount Sinai fan in United States is 43.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Cedars-Sinai Medical Center, Independence Blue Cross, Journal of Immunology, with strongest over-indexing on Cedars-Sinai Medical Center (63.87× the country average). Demographically, the Mount Sinai audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Mount Sinai fans

Demographic split for Mount Sinai audience in United States
MetricValue
Female55.4%
Male44.6%
Average age43.7
Estimated audience size526,226

Audience persona

The typical Mount Sinai fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Cedars-Sinai Medical Center.

Top regions in United States

Top regions ranked by reach for Mount Sinai in United States
RegionReachAffinity
New York317,97110.81×
Florida66,6111.87×
California39,4890.68×
New Jersey38,2012.85×
Texas33,0640.73×
Illinois22,3171.27×
Pennsylvania14,9690.84×
Georgia14,6850.91×
North Carolina13,4370.85×
Virginia11,3130.88×
Massachusetts10,3551×
Ohio10,2440.63×
Connecticut9,4621.79×
Tennessee8,2840.78×
Michigan8,2110.6×
Arizona7,9820.74×
Washington7,8620.74×
Maryland7,0850.78×
Alabama6,6260.9×
Indiana6,1640.64×
Colorado6,1180.74×
Missouri5,7560.68×
South Carolina5,6790.72×
Wisconsin5,2040.66×
Louisiana4,6680.69×
Minnesota4,5810.61×
Oklahoma4,4050.75×
Kentucky4,3890.67×
Oregon3,8590.64×
Arkansas3,3850.78×
Mississippi3,0520.7×
Utah2,8420.6×
Kansas2,6580.64×
Nevada2,6480.52×
Iowa2,3990.55×
Idaho1,7520.66×
New Mexico1,6710.63×
Washington, District of Columbia1,6251.03×
Nebraska1,6020.61×
Hawaii1,4900.66×
New Hampshire1,4790.71×
West Virginia1,4650.6×
Rhode Island1,3440.8×
Maine1,1740.62×
Delaware1,0460.72×
Montana8810.6×
Alaska8000.71×
Vermont7610.82×
South Dakota6300.52×
North Dakota5420.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Sinai audience
BrandAffinityCategory
Cedars-Sinai Medical Center63.87×
Independence Blue Cross64.64×Politics & Society
Journal of Immunology167.62×News
Wikipedia3.17×Internet & Social Media
Book of Life21.92×Movies & TV
Ralphs6.85×Shopping
Israel HaYom43.4×News
Guatemala3.95×Travel & Leisure
Southern California3.53×Travel & Leisure
Bank of America2.22×Business & Career
Video1.79×Movies & TV
Social network1.57×Internet & Social Media
Current events1.5×Arts & Culture
Broadcasting2×Movies & TV
Religion1.83×Business & Career
Breaking news1.92×Movies & TV
Politics1.84×Politics & Society
Trachea42.62×Health
Bronchus20.36×Health
Rabbi4.92×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Sinai audience
TraitClusterScore
PatriotismCONSERVATISM2.09
Need for SecurityCONSERVATISM1.64
SpiritualityBALANCE1.63
Career OrientationPOWER1.34
Community OrientationOPEN1.33
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Mount Sinai
CountryShare
Ukraine23.2%
United States20.9%
Egypt5.7%

See Mount Sinai audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mount Sinai have in United States?

Mount Sinai has an estimated audience of 526,226 people in United States, concentrated in New York and Florida.

What is the gender split and age of Mount Sinai fans?

55.4% of Mount Sinai fans are female, 44.6% are male, with an average age of 43.7 years.

Which brands do Mount Sinai fans like most?

Mount Sinai fans show strongest brand affinity for Cedars-Sinai Medical Center (63.87×), Independence Blue Cross (64.64×), and Journal of Immunology (167.62×) over the country average.

Where do Mount Sinai fans live in United States?

Mount Sinai fans in United States are most concentrated in New York (reach 317,971), Florida (reach 66,611), and California (reach 39,489). These three regions account for the largest share of the active audience.

What other brands do Mount Sinai fans also like?

Beyond Mount Sinai itself, the audience over-indexes on Independence Blue Cross (64.64×), Journal of Immunology (167.62×), Wikipedia (3.17×), and Book of Life (21.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Sinai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.