Winter Audience in Germany
Winter has an estimated audience of 1,659,048 people in Germany. 54.4% are female, 45.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Jaws, Unique Gifts, Nurse education, Icon (magazine).
The average Winter fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Jaws, Unique Gifts, with strongest over-indexing on Goes (3.01× the country average). Demographically, the Winter audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Winter fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.0 |
| Estimated audience size | 1,659,048 |
Audience persona
The typical Winter fan in Germany is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,658 | 0.86× |
| Bayern | 272,516 | 1.02× |
| Baden-Württemberg | 211,052 | 0.93× |
| Niedersachsen | 163,609 | 1.02× |
| Sachsen | 118,852 | 1.46× |
| Hessen | 109,745 | 0.87× |
| Rheinland-Pfalz | 83,154 | 1× |
| Brandenburg | 62,118 | 1.21× |
| Berlin | 60,398 | 0.81× |
| Thüringen | 59,632 | 1.41× |
| Sachsen-Anhalt | 54,601 | 1.27× |
| Schleswig-Holstein | 48,791 | 0.82× |
| Mecklenburg-Vorpommern | 31,792 | 1× |
| Hamburg | 28,221 | 0.75× |
| Saarland | 19,101 | 0.94× |
| Bremen | 8,827 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.01× | Travel & Leisure |
| Jaws | 20× | Movies & TV |
| Unique Gifts | 1.6× | Shopping |
| Nurse education | 1.78× | Kids & Family |
| Icon (magazine) | 1.61× | Arts & Culture |
| Cachorro | 2.17× | Pets & Animals |
| Home Delivery | 1.65× | Food & Beverages |
| Bank account | 1.65× | Business & Career |
| Ireen Sheer | 1.56× | Music & Radio |
| Therme Erding | 2.56× | Travel & Leisure |
| Jason Clarke (actor) | 2.4× | Movies & TV |
| Howrse | 7.61× | Games |
| The Equalizer | 2.4× | Movies & TV |
| 12 Monkeys (TV series) | 2.85× | Movies & TV |
| Samanyolu Haber | 1.89× | Movies & TV |
| Rockland County, New York | 3.67× | Travel & Leisure |
| Jaumo | 6.1× | Internet & Social Media |
| Fatteh | 4.34× | Food & Beverages |
| Jersey (fabric) | 2.04× | Fashion & Accessoires |
| Whist | 1.99× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Indulgence | JOY | 1.68 |
| Sustainability | BALANCE | 1.55 |
| Creativity | OPEN | 1.53 |
| DIY Mentality | THRILL | 1.46 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 7.8% |
| Japan | 5.6% |
See Winter audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Winter have in Germany?
Winter has an estimated audience of 1,659,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Winter fans?
54.4% of Winter fans are female, 45.6% are male, with an average age of 40.0 years.
Which brands do Winter fans like most?
Winter fans show strongest brand affinity for Goes (3.01×), Jaws (20×), and Unique Gifts (1.6×) over the country average.
Where do Winter fans live in Germany?
Winter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,658), Bayern (reach 272,516), and Baden-Württemberg (reach 211,052). These three regions account for the largest share of the active audience.
What other brands do Winter fans also like?
Beyond Winter itself, the audience over-indexes on Jaws (20×), Unique Gifts (1.6×), Nurse education (1.78×), and Icon (magazine) (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.