Rascasse Audience Intelligence

Winter Audience in Germany

Name: Winter — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Winter in Germany — modelled from more than twelve digital signal sources. Winter has an estimated audience of 1,659,048 people in Germany.

#2240among Topic in Germany #323in Travel & Leisure

The average Winter fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christmas ornament, Elizabeth Banks, Hugendubel, with strongest over-indexing on Christmas ornament (24.76× the country average).

Demographically, the Winter audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Winter fan in Germany is balanced, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Christmas ornament.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winter profile in Germany.

Audience size

1.7M

in Germany

Gender

54.4%♀

45.6% male

Age

40.0

average years

Country rank

#4055

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Winter fans

54.4% are female, 45.6% are male, average age 40.0.

Fig. 02

Gender split

54.4%

Female

45.6%

Male

Demographic split for Winter audience in Germany
Metric	Value
Female	54.4%
Male	45.6%
Average age	40.0
Estimated audience size	1,659,048

Fig. 03

Age distribution

Age distribution of the Winter audience in Germany
Age bracket	Share	%
16-19		18%
20-29		16%
30-39		20%
40-49		26%
50+		19%

Fig. 04

Worldwide distribution

4.9%

of the worldwide Winter audience comes from Germany.

Worldwide audience distribution share by country for Winter
Country	Share
United States	16.3%
Italy	7.8%
Japan	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Winter fans by region: top regions in Germany
#	Region	Reach	×
01	Thüringen	~60K	1.46×
02	Sachsen	~100K	1.45×
03	Sachsen-Anhalt	~60K	1.41×
04	Brandenburg	~70K	1.31×
05	Niedersachsen	~200K	1.08×
06	Mecklenburg-Vorpommern	~30K	1.08×
07	Bayern	~300K	0.95×
08	Saarland	~20K	0.94×
09	Rheinland-Pfalz	~70K	0.90×
10	Schleswig-Holstein	~50K	0.85×
11	Baden-Württemberg	~200K	0.82×
12	Hessen	~100K	0.82×
13	Nordrhein-Westfalen	~300K	0.80×
14	Hamburg	~30K	0.76×
15	Berlin	~60K	0.75×
16	Bremen	~9K	0.67×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winter audience
#	Interest	Category	×
01	Christmas ornament	Home & Garden	24.76×
02	Elizabeth Banks	Movies & TV	20.00×
03	Yohji Yamamoto	Fashion & Accessoires	20.00×
04	Esselunga	Shopping	20.00×
05	Pete Townshend	Music & Radio	20.00×
06	American Music Award	Music & Radio	14.27×
07	Whirlpool Corporation	Home & Garden	8.35×
08	Slim-fit pants	Fashion & Accessoires	6.88×
09	Pandora	Fashion & Accessoires	5.86×
10	Philanthropy	Arts & Culture	5.14×
11	Road trip	Travel & Leisure	4.53×
12	Crime fiction	Literature	4.41×
13	Hugendubel	Shopping	3.68×
14	Robert Redford	Movies & TV	3.37×
15	Property finder	Home & Garden	3.18×
16	Alpine skiing	Sports	3.09×
17	Kitchen	Home & Garden	2.82×
18	Digital photography	Business & Career	2.80×
19	Android (operating system)	Technology & Electronics	2.31×
20	Tagesschau	Movies & TV	1.88×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Winter audience · What stands out
Trait	Cluster	Score
Pet Ownership	JOY	2.07×
Community Orientation	OPEN	1.89×
Travelling	THRILL	1.62×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Winter audience · Rather not
Trait	Cluster	Score
Convenience Orientation	PREMIUM	0.83×
Patriotism	CONSERVATISM	0.87×
Career Orientation	POWER	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Winter have in Germany?

Winter has an estimated audience of 1,659,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Winter fans?

54.4% of Winter fans are female, 45.6% are male, with an average age of 40.0 years.

Which brands do Winter fans like most?

Winter fans show strongest brand affinity for Christmas ornament (24.76×), Elizabeth Banks (20×), and Hugendubel (3.68×) over the country average.

Where do Winter fans live in Germany?

Winter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Winter fans also like?

Beyond Winter itself, the audience over-indexes on Elizabeth Banks (20×), Hugendubel (3.68×), Pandora (5.86×), and Kitchen (2.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Winter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Winter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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