Winter Audience in Germany
Winter has an estimated audience of 1,659,048 people in Germany. 54.4% are female, 45.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christmas ornament, Elizabeth Banks, Tagesschau, Real property, Alpine skiing.
The average Winter fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christmas ornament, Elizabeth Banks, Tagesschau, with strongest over-indexing on Christmas ornament (20.4× the country average). Demographically, the Winter audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Winter fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.0 |
| Estimated audience size | 1,659,048 |
Audience persona
The typical Winter fan in Germany is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Christmas ornament.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,658 | 0.86× |
| Bayern | 272,516 | 1.02× |
| Baden-Württemberg | 211,052 | 0.93× |
| Niedersachsen | 163,609 | 1.02× |
| Sachsen | 118,852 | 1.46× |
| Hessen | 109,745 | 0.87× |
| Rheinland-Pfalz | 83,154 | 1× |
| Brandenburg | 62,118 | 1.21× |
| Berlin | 60,398 | 0.81× |
| Thüringen | 59,632 | 1.41× |
| Sachsen-Anhalt | 54,601 | 1.27× |
| Schleswig-Holstein | 48,791 | 0.82× |
| Mecklenburg-Vorpommern | 31,792 | 1× |
| Hamburg | 28,221 | 0.75× |
| Saarland | 19,101 | 0.94× |
| Bremen | 8,827 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas ornament | 20.4× | Home & Garden |
| Elizabeth Banks | 20× | Movies & TV |
| Tagesschau | 2.67× | Movies & TV |
| Real property | 6.2× | Home & Garden |
| Alpine skiing | 4.31× | Sports |
| Western Union | 4.95× | Business & Career |
| Pandora | 6× | Fashion & Accessoires |
| Transfermarkt | 3.2× | Sports |
| Pets | 1.76× | Pets & Animals |
| Spiegel Online | 2× | News |
| Drop shipping | 2.59× | Shopping |
| Airbnb | 2.02× | Travel & Leisure |
| Automobiles | 1.72× | Cars & Mobility |
| Hugendubel | 3.48× | Shopping |
| Outdoors | 3.29× | Travel & Leisure |
| Knitting | 2.73× | Home & Garden |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Ric Flair | 10.43× | Sports |
| Mountain biking | 3.03× | Sports |
| Freelancer | 4.07× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Indulgence | JOY | 1.68 |
| Sustainability | BALANCE | 1.55 |
| Creativity | OPEN | 1.53 |
| DIY Mentality | THRILL | 1.46 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 7.8% |
| Japan | 5.6% |
See Winter audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Winter have in Germany?
Winter has an estimated audience of 1,659,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Winter fans?
54.4% of Winter fans are female, 45.6% are male, with an average age of 40.0 years.
Which brands do Winter fans like most?
Winter fans show strongest brand affinity for Christmas ornament (20.4×), Elizabeth Banks (20×), and Tagesschau (2.67×) over the country average.
Where do Winter fans live in Germany?
Winter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,658), Bayern (reach 272,516), and Baden-Württemberg (reach 211,052). These three regions account for the largest share of the active audience.
What other brands do Winter fans also like?
Beyond Winter itself, the audience over-indexes on Elizabeth Banks (20×), Tagesschau (2.67×), Real property (6.2×), and Alpine skiing (4.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.