Winter Audience in United States

Winter logo

Winter has an estimated audience of 5,515,215 people in United States. 63.6% are female, 36.4% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Jingoism, Electrolyte, Nasal cavity, Mothercare.

The average Winter fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Jingoism, Electrolyte, with strongest over-indexing on Natural rubber (3.03× the country average). Demographically, the Winter audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Winter fans

Demographic split for Winter audience in United States
MetricValue
Female63.6%
Male36.4%
Average age41.3
Estimated audience size5,515,215

Audience persona

The typical Winter fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Winter in United States
RegionReachAffinity
California852,0491.4×
Texas567,1071.2×
Florida378,9561.01×
New York352,6391.14×
Pennsylvania214,9931.16×
Illinois188,9641.03×
Georgia180,7231.06×
Ohio167,5890.99×
North Carolina164,5080.99×
Michigan154,5171.07×
New Jersey149,2751.06×
Virginia143,2141.07×
Washington127,8651.16×
Massachusetts110,3051.02×
Arizona106,5400.95×
Indiana103,4801.03×
Tennessee102,4520.93×
Maryland98,6241.04×
Wisconsin95,7811.15×
Missouri86,6500.97×
Minnesota85,1781.08×
Colorado83,5990.96×
South Carolina79,7790.96×
Louisiana73,5281.03×
Alabama69,2340.9×
Kentucky68,8931×
Oregon65,4111.03×
Oklahoma60,9641×
Connecticut54,6110.99×
Nevada50,0960.94×
Utah47,9570.97×
Mississippi46,6561.03×
Iowa44,9940.99×
Arkansas44,0420.97×
Kansas43,8331.01×
Nebraska28,8141.04×
West Virginia27,9571.09×
Idaho27,1920.98×
New Mexico25,4980.92×
Hawaii20,2160.85×
New Hampshire19,1360.88×
Maine18,1530.92×
Rhode Island15,4800.88×
Delaware14,4560.95×
Montana13,6470.89×
Washington, District of Columbia13,4360.81×
South Dakota12,5670.99×
North Dakota10,6610.94×
Alaska9,9260.84×
Vermont8,4360.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winter audience
BrandAffinityCategory
Natural rubber3.03×Cars & Mobility
Jingoism1.53×Politics & Society
Electrolyte3.04×Health
Nasal cavity4.62×Health
Mothercare1.58×Kids & Family
Women's empowerment2.04×Politics & Society
Cachorro2.12×Pets & Animals
Highland games3.2×Sports
Hebe2.25×Home & Garden
Tierra Cali2.43×Travel & Leisure
Janitor2.02×Home & Garden
Graham Greene (actor)1.81×
Consequence (rapper)1.89×Music & Radio
Layne Staley1.84×Music & Radio
Temple Grandin2.18×Literature
Bruklinas4.87×Travel & Leisure
Julio Cesar Chavez Jr.2.01×Sports
Thom Browne2.49×Fashion & Accessoires
Bulacan4.54×Travel & Leisure
Ken Griffey Jr.1.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winter audience
TraitClusterScore
SustainabilityBALANCE2.16
Design AffinityPREMIUM2.16
TravellingTHRILL1.74
Sports ActivityPOWER1.7
Luxury OrientationPREMIUM1.66
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Winter
CountryShare
United States16.3%
Italy7.8%
Japan5.6%

See Winter audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Winter have in United States?

Winter has an estimated audience of 5,515,215 people in United States, concentrated in California and Texas.

What is the gender split and age of Winter fans?

63.6% of Winter fans are female, 36.4% are male, with an average age of 41.3 years.

Which brands do Winter fans like most?

Winter fans show strongest brand affinity for Natural rubber (3.03×), Jingoism (1.53×), and Electrolyte (3.04×) over the country average.

Where do Winter fans live in United States?

Winter fans in United States are most concentrated in California (reach 852,049), Texas (reach 567,107), and Florida (reach 378,956). These three regions account for the largest share of the active audience.

What other brands do Winter fans also like?

Beyond Winter itself, the audience over-indexes on Jingoism (1.53×), Electrolyte (3.04×), Nasal cavity (4.62×), and Mothercare (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.