Rascasse Audience Intelligence

Song Joong-ki Audience in Switzerland

A data profile of the people who buy, follow and care about Song Joong-ki in Switzerland — modelled from more than twelve digital signal sources. Song Joong-ki has an estimated audience of 20,422 people in Switzerland.

#701among Actor Actress or TV Star in Switzerland#3908among Person in Switzerland#2791in Movies & TV

Song Joong-ki has an estimated audience of 20,422 people in Switzerland. 62.9% are female, 37.1% are male, average age 33.4. Top brand affinities: ONEUS, LEDGER, BTS, grandson, Korea.

Top brand affinities include ONEUS, LEDGER, BTS, with strongest over-indexing on ONEUS (43.17× the country average).

Demographically, the Song Joong-ki audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

The typical Song Joong-ki fan in Switzerland is more female, around 33.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for ONEUS.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Song Joong-ki profile in Switzerland.

Audience size
20K
in Switzerland
Gender
62.9%♀
37.1% male
Age
33.4
average years
Country rank
#22107
Person in Switzerland
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Song Joong-ki fans

62.9% are female, 37.1% are male, average age 33.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Song Joong-ki audience in Switzerland
MetricValue
Female62.9%
Male37.1%
Average age33.4
Estimated audience size20,422
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Song Joong-ki audience in Switzerland
Age bracketShare%
16-1938%
20-2921%
30-3913%
40-4914%
50+13%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Song Joong-ki audience comes from Switzerland.

Worldwide audience distribution share by country for Song Joong-ki
CountryShare
India13.7%
Indonesia10.3%
United States9.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Song Joong-ki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Song Joong-ki audience
#·InterestCategoryAffinity×
01LEDGERMusic & Radio49.39×
02PassionMusic & Radio49.39×
03ONEUSMusic & Radio43.17×
04Big Bang (South Korean band)Music & Radio30.57×
05YG EntertainmentMusic & Radio30.21×
06Korean SeriesMovies & TV29.15×
07AllkpopMusic & Radio22.93×
08BTSMusic & Radio22.56×
09Tesco LotusFood & Beverages18.87×
10KoreaTravel & Leisure18.86×
11BLACKPINKMusic & Radio16.93×
12grandsonMusic & Radio15.67×
13Korean dramaMovies & TV15.08×
14Korean languagePolitics & Society13.52×
15Korean hip hopMusic & Radio11.84×
16SalarymanBusiness & Career11.16×
17K-popMusic & Radio9.73×
18McDonald'sFood & Beverages3.17×
19Arts and musicArts & Culture2.71×
20EntertainmentMovies & TV2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Song Joong-ki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Song Joong-ki audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.69×
Healthy LifestyleBALANCE2.62×
SustainabilityBALANCE2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Song Joong-ki audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Family OrientationCONSERVATISM0.94×
CreativityOPEN1.07×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Switzerland

See Song Joong-ki audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Song Joong-ki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →