A data profile of the people who buy, follow and care about Northern Europe in Sweden — modelled from more than twelve digital signal sources. Northern Europe has an estimated audience of 2,471,172 people in Sweden.
Northern Europe has an estimated audience of 2,471,172 people in Sweden. 59.2% are female, 40.8% are male, average age 46.5. Top brand affinities: Systembolaget, Elgiganten, Scandinavia, Stockholm, Google.
Top brand affinities include Systembolaget, Elgiganten, Scandinavia, with strongest over-indexing on Systembolaget (1.52× the country average).
Demographically, the Northern Europe audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Northern Europe fan in Sweden is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Northern Europe profile in Sweden.
59.2% are female, 40.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 46.5 |
| Estimated audience size | 2,471,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Northern Europe audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.1% |
| United Kingdom | 11.4% |
| Sweden | 8.5% |
The strongest cross-interests of the Northern Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.20× | ||
| 02 | Scandinavia | Travel & Leisure | 1.91× | ||
| 03 | Fiction books | Literature | 1.88× | ||
| 04 | Intersport | Shopping | 1.87× | ||
| 05 | Dogs | Pets & Animals | 1.82× | ||
| 06 | Happiness | Health | 1.78× | ||
| 07 | Bars | Travel & Leisure | 1.78× | ||
| 08 | Hair products | Beauty & Wellness | 1.75× | ||
| 09 | Celebrity | Movies & TV | 1.75× | ||
| 10 | Shoes | Fashion & Accessoires | 1.72× | ||
| 11 | Stockholm | Travel & Leisure | 1.69× | ||
| 12 | Internet & Social Media | 1.68× | |||
| 13 | Meat | Food & Beverages | 1.67× | ||
| 14 | Mobile phones | Technology & Electronics | 1.64× | ||
| 15 | Spas | Beauty & Wellness | 1.64× | ||
| 16 | Elgiganten | Shopping | 1.61× | ||
| 17 | Kitchen | Home & Garden | 1.59× | ||
| 18 | Video games | Games | 1.59× | ||
| 19 | Current events | Arts & Culture | 1.54× | ||
| 20 | Systembolaget | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Career Orientation | POWER | 1.32× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Northern Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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