A data profile of the people who buy, follow and care about Breakbeat in Norway — modelled from more than twelve digital signal sources. Breakbeat has an estimated audience of 680,396 people in Norway.
Breakbeat has an estimated audience of 680,396 people in Norway. 68.4% are female, 31.6% are male, average age 46.7. Top brand affinities: Drum and bass, Kevin Costner, Kevin Hart, Desperate Housewives, Instant messaging.
Top brand affinities include Drum and bass, Kevin Costner, Kevin Hart, with strongest over-indexing on Drum and bass (13.95× the country average).
Demographically, the Breakbeat audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Breakbeat fan in Norway is more female, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Drum and bass.
The key figures that characterise the Breakbeat profile in Norway.
68.4% are female, 31.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 46.7 |
| Estimated audience size | 680,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Breakbeat audience comes from Norway.
| Country | Share |
|---|---|
| United Kingdom | 20.3% |
| Norway | 15.7% |
| United States | 13.0% |
The strongest cross-interests of the Breakbeat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drum and bass | Music & Radio | 13.95× | ||
| 02 | Kevin Hart | Movies & TV | 13.95× | ||
| 03 | Pitch Perfect | Movies & TV | 13.95× | ||
| 04 | Survivor (U.S. TV series) | Movies & TV | 13.95× | ||
| 05 | Nick Cannon | Movies & TV | 13.95× | ||
| 06 | Kevin Costner | Movies & TV | 10.81× | ||
| 07 | Desperate Housewives | Movies & TV | 10.12× | ||
| 08 | Soundgarden | Music & Radio | 9.91× | ||
| 09 | Kris Jenner | Movies & TV | 7.11× | ||
| 10 | Pulp Fiction | Movies & TV | 7.03× | ||
| 11 | Country rap | Music & Radio | 6.52× | ||
| 12 | Japanese hip hop | Music & Radio | 6.39× | ||
| 13 | South Park | Movies & TV | 6.12× | ||
| 14 | French hip hop | Music & Radio | 5.56× | ||
| 15 | Chicano rap | Music & Radio | 4.89× | ||
| 16 | News magazine | News | 3.73× | ||
| 17 | Instant messaging | Internet & Social Media | 3.48× | ||
| 18 | Contemporary R&B | Music & Radio | 3.45× | ||
| 19 | Viral video | Internet & Social Media | 2.87× | ||
| 20 | Terraced house | Home & Garden | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Tradition | CONSERVATISM | 1.39× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Mindfulness | BALANCE | 0.80× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Breakbeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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