A data profile of the people who buy, follow and care about Amazon.com in Canada — modelled from more than twelve digital signal sources. Amazon.com has an estimated audience of 3,803,759 people in Canada.
The average Amazon.com fan in Canada is 41.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Old Navy, Aritzia, Gap Inc., with strongest over-indexing on Old Navy (1.68× the country average).
Demographically, the Amazon.com audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Amazon.com fan in Canada is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Old Navy.
The key figures that characterise the Amazon.com profile in Canada.
56.3% are female, 43.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.1 |
| Estimated audience size | 3,803,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Amazon.com audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.8% |
| China | 8.3% |
| Germany | 7.5% |
Where the Amazon.com audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.68× | |
| 02 | New Brunswick | ~100K | 1.20× | |
| 03 | Alberta | ~500K | 1.04× | |
| 04 | Ontario | ~1.5M | 0.98× | |
| 05 | Nova Scotia | ~100K | 0.96× | |
| 06 | British Columbia | ~500K | 0.91× | |
| 07 | Newfoundland and Labrador | ~50K | 0.88× | |
| 08 | Saskatchewan | ~100K | 0.84× | |
| 09 | Manitoba | ~100K | 0.81× | |
| 10 | Prince Edward Island | ~10K | 0.72× |
The strongest cross-interests of the Amazon.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joe Fresh | Fashion & Accessoires | 1.80× | ||
| 02 | Aritzia | Fashion & Accessoires | 1.76× | ||
| 03 | American Eagle Outfitters | Fashion & Accessoires | 1.71× | ||
| 04 | Old Navy | Fashion & Accessoires | 1.68× | ||
| 05 | Helena Bonham Carter | Movies & TV | 1.63× | ||
| 06 | Fantastic Beasts and Where to Find Them | Pets & Animals | 1.63× | ||
| 07 | Harry Potter and the Goblet of Fire (film) | Movies & TV | 1.62× | ||
| 08 | Jeff Bezos | Business & Career | 1.60× | ||
| 09 | Harry Potter and the Prisoner of Azkaban (film) | Movies & TV | 1.60× | ||
| 10 | Oshkosh, Wisconsin | Travel & Leisure | 1.60× | ||
| 11 | Audible.com | Literature | 1.59× | ||
| 12 | Harry Potter and the Order of the Phoenix (film) | Movies & TV | 1.58× | ||
| 13 | Gary Oldman | Movies & TV | 1.57× | ||
| 14 | Gap Inc. | Shopping | 1.56× | ||
| 15 | Laneige | Beauty & Wellness | 1.56× | ||
| 16 | Audiobook | Literature | 1.55× | ||
| 17 | Cole Sprouse | Movies & TV | 1.55× | ||
| 18 | People's Choice Awards | Movies & TV | 1.53× | ||
| 19 | Zendaya | Movies & TV | 1.51× | ||
| 20 | Magical creatures in Harry Potter | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Individualism | JOY | 1.13× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Amazon.com's target market in Canada covers an estimated 3,803,759 people, concentrated in Ontario and Quebec.
56.3% of the Amazon.com audience are female, 43.7% are male, with an average age of 41.1 years.
Amazon.com fans show strongest brand affinity for Old Navy (1.68×), Aritzia (1.76×), and Gap Inc. (1.56×) over the country average.
Amazon.com fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~1.5M), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Amazon.com itself, the audience over-indexes on Aritzia (1.76×), Gap Inc. (1.56×), Joe Fresh (1.8×), and Audiobook (1.55×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Amazon.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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