A data profile of the people who buy, follow and care about Artistic inspiration in Austria — modelled from more than twelve digital signal sources. Artistic inspiration has an estimated audience of 794,473 people in Austria.
The average Artistic inspiration fan in Austria is 42.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Billa (supermarket), Spar (retailer), Obi (store), with strongest over-indexing on Billa (supermarket) (2.05× the country average).
Demographically, the Artistic inspiration audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Artistic inspiration fan in Austria is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Artistic inspiration profile in Austria.
70.3% are female, 29.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 42.2 |
| Estimated audience size | 794,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Artistic inspiration audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 32.5% |
| United States | 12.8% |
| China | 5.3% |
Where the Artistic inspiration audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.14× | |
| 02 | Tyrol | ~60K | 1.10× | |
| 03 | Styria | ~100K | 1.03× | |
| 04 | Vorarlberg | ~30K | 1.01× | |
| 05 | Upper Austria | ~100K | 1.00× | |
| 06 | Carinthia (state) | ~40K | 0.99× | |
| 07 | Salzburg | ~50K | 0.98× | |
| 08 | Burgenland | ~20K | 0.95× | |
| 09 | Lower Austria | ~100K | 0.92× |
The strongest cross-interests of the Artistic inspiration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wattpad | Internet & Social Media | 4.96× | ||
| 02 | Alfons Schuhbeck | Food & Beverages | 4.96× | ||
| 03 | Influencer marketing | Internet & Social Media | 3.23× | ||
| 04 | Mango | Shopping | 2.74× | ||
| 05 | Roland Kaiser | Music & Radio | 2.62× | ||
| 06 | Grocery store | Food & Beverages | 2.50× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.36× | ||
| 08 | Billa (supermarket) | Shopping | 2.05× | ||
| 09 | Cineplexx Cinemas | Movies & TV | 2.05× | ||
| 10 | Austrian Airlines | Travel & Leisure | 1.96× | ||
| 11 | Obi (store) | Shopping | 1.84× | ||
| 12 | Spar (retailer) | Shopping | 1.79× | ||
| 13 | Innovation | Business & Career | 1.74× | ||
| 14 | Hornbach | Shopping | 1.72× | ||
| 15 | Deichmann | Shopping | 1.65× | ||
| 16 | Lodging | Travel & Leisure | 1.60× | ||
| 17 | Organic food | Food & Beverages | 1.58× | ||
| 18 | TK Maxx | Shopping | 1.58× | ||
| 19 | Desserts | Food & Beverages | 1.57× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.50× | |
| Community Orientation | OPEN | 1.43× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Risk Appetite | THRILL | 0.86× | |
| Luxury Orientation | PREMIUM | 0.89× |
Artistic inspiration has an estimated audience of 794,473 people in Austria, concentrated in Vienna and Upper Austria.
70.3% of Artistic inspiration fans are female, 29.7% are male, with an average age of 42.2 years.
Artistic inspiration fans show strongest brand affinity for Billa (supermarket) (2.05×), Spar (retailer) (1.79×), and Obi (store) (1.84×) over the country average.
Artistic inspiration fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Artistic inspiration itself, the audience over-indexes on Spar (retailer) (1.79×), Obi (store) (1.84×), Austrian Airlines (1.96×), and Hornbach (1.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Artistic inspiration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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