A data profile of the people who buy, follow and care about Ontology in Argentina — modelled from more than twelve digital signal sources. Ontology has an estimated audience of 1,703,146 people in Argentina.
Ontology has an estimated audience of 1,703,146 people in Argentina. 73.5% are female, 26.5% are male, average age 40.0. Top brand affinities: Do it yourself (DIY), Religion, Reddit, Atlético Madrid, Tradition.
Top brand affinities include Do it yourself (DIY), Religion, Reddit, with strongest over-indexing on Do it yourself (DIY) (1.91× the country average).
Demographically, the Ontology audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Ontology fan in Argentina is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Ontology profile in Argentina.
73.5% are female, 26.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 40.0 |
| Estimated audience size | 1,703,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 11% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Ontology audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
The strongest cross-interests of the Ontology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.24× | ||
| 02 | Baking powder | Food & Beverages | 2.00× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 1.91× | ||
| 04 | Salma Hayek | Movies & TV | 1.86× | ||
| 05 | Tupperware | Home & Garden | 1.82× | ||
| 06 | Rail transport | Travel & Leisure | 1.79× | ||
| 07 | Tradition | Politics & Society | 1.75× | ||
| 08 | Virtual reality | Technology & Electronics | 1.75× | ||
| 09 | Internet & Social Media | 1.71× | |||
| 10 | MLB | Sports | 1.67× | ||
| 11 | Atlético Madrid | Sports | 1.65× | ||
| 12 | Religion | Business & Career | 1.57× | ||
| 13 | Shakira | Music & Radio | 1.57× | ||
| 14 | Anne Hathaway | Movies & TV | 1.57× | ||
| 15 | Cancer awareness | Health | 1.57× | ||
| 16 | Sports club | Sports | 1.54× | ||
| 17 | NFL | Sports | 1.52× | ||
| 18 | Johnny Depp | Movies & TV | 1.52× | ||
| 19 | Online newspaper | News | 1.50× | ||
| 20 | La Liga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.75× | |
| Spirituality | BALANCE | 1.57× | |
| Convenience Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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