A data profile of the people who buy, follow and care about Ontology in Portugal — modelled from more than twelve digital signal sources. Ontology has an estimated audience of 1,568,293 people in Portugal.
Ontology has an estimated audience of 1,568,293 people in Portugal. 73.8% are female, 26.2% are male, average age 44.5. Top brand affinities: Tradition, Microwave oven, Reddit, Waxing, Rail transport.
Top brand affinities include Tradition, Microwave oven, Reddit, with strongest over-indexing on Tradition (1.54× the country average).
Demographically, the Ontology audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Ontology fan in Portugal is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Tradition.
The key figures that characterise the Ontology profile in Portugal.
73.8% are female, 26.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 44.5 |
| Estimated audience size | 1,568,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 28% |
of the worldwide Ontology audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
The strongest cross-interests of the Ontology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicinal plants | Health | 2.00× | ||
| 02 | Mineral water | Food & Beverages | 1.88× | ||
| 03 | Microwave oven | Home & Garden | 1.85× | ||
| 04 | Low-cost carrier | Travel & Leisure | 1.81× | ||
| 05 | Internet service provider | Technology & Electronics | 1.75× | ||
| 06 | Herbalism | Health | 1.74× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 08 | Zoo | Kids & Family | 1.70× | ||
| 09 | Waxing | Beauty & Wellness | 1.67× | ||
| 10 | Essential oil | Home & Garden | 1.67× | ||
| 11 | Internet & Social Media | 1.61× | |||
| 12 | Individualism | Politics & Society | 1.60× | ||
| 13 | Greenhouse | Home & Garden | 1.59× | ||
| 14 | MLB | Sports | 1.57× | ||
| 15 | Tradition | Politics & Society | 1.54× | ||
| 16 | Rail transport | Travel & Leisure | 1.54× | ||
| 17 | Virtual reality | Technology & Electronics | 1.54× | ||
| 18 | Hardware store | Home & Garden | 1.54× | ||
| 19 | Lottery | Games | 1.54× | ||
| 20 | Cancer awareness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.54× | |
| Indulgence | JOY | 1.50× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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