A data profile of the people who buy, follow and care about Ontology in United States — modelled from more than twelve digital signal sources. Ontology has an estimated audience of 22,377,150 people in United States.
Ontology has an estimated audience of 22,377,150 people in United States. 69.2% are female, 30.8% are male, average age 37.6. Top brand affinities: Pizza Hut, Britney Spears, Tradition, Detroit Tigers, Milwaukee Brewers.
Top brand affinities include Pizza Hut, Britney Spears, Tradition, with strongest over-indexing on Pizza Hut (1.54× the country average).
Demographically, the Ontology audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Ontology fan in United States is more female, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Pizza Hut.
The key figures that characterise the Ontology profile in United States.
69.2% are female, 30.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 37.6 |
| Estimated audience size | 22,377,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 17% |
The strongest cross-interests of the Ontology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlético Madrid | Sports | 2.45× | ||
| 02 | San Diego Padres | Sports | 2.42× | ||
| 03 | Colorado Rockies | Sports | 2.11× | ||
| 04 | Milwaukee Brewers | Sports | 2.10× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.05× | ||
| 06 | Britney Spears | Music & Radio | 2.02× | ||
| 07 | Pittsburgh Pirates | Sports | 1.89× | ||
| 08 | Fanatics | Fashion & Accessoires | 1.85× | ||
| 09 | Detroit Tigers | Sports | 1.69× | ||
| 10 | Microwave oven | Home & Garden | 1.69× | ||
| 11 | Virtual reality | Technology & Electronics | 1.69× | ||
| 12 | Employment agency | Business & Career | 1.63× | ||
| 13 | Mineral water | Food & Beverages | 1.62× | ||
| 14 | Rail transport | Travel & Leisure | 1.59× | ||
| 15 | Cappuccino | Food & Beverages | 1.58× | ||
| 16 | Salma Hayek | Movies & TV | 1.57× | ||
| 17 | Tradition | Politics & Society | 1.55× | ||
| 18 | Pizza Hut | Food & Beverages | 1.54× | ||
| 19 | Public transport | Cars & Mobility | 1.53× | ||
| 20 | Barbie | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.55× | |
| Community Orientation | OPEN | 1.36× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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