Ontology Audience in United States
Ontology has an estimated audience of 22,377,150 people in United States. 69.2% are female, 30.8% are male, average age 37.6. Top brand affinities: Mad About You, Sighthound, iZombie, Ural Mountains, Isabela (province).
Top brand affinities include Mad About You, Sighthound, iZombie, with strongest over-indexing on Mad About You (1.91× the country average). Demographically, the Ontology audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Health · Type: Topic
Demographics of Ontology fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 37.6 |
| Estimated audience size | 22,377,150 |
Audience persona
The typical Ontology fan in United States is more female, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Mad About You.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mad About You | 1.91× | Movies & TV |
| Sighthound | 1.77× | Pets & Animals |
| iZombie | 1.83× | Movies & TV |
| Ural Mountains | 1.74× | Travel & Leisure |
| Isabela (province) | 1.59× | |
| Ext JS | 2.36× | Technology & Electronics |
| New Bulgarian University | 2.32× | Business & Career |
| The Boomtown Rats | 2.27× | Music & Radio |
| JTG | 1.53× | Sports |
| bumGenius | 1.52× | Kids & Family |
| Singapore Flyer | 1.74× | Travel & Leisure |
| Junior State of America | 1.52× | Politics & Society |
| Alsancak | 1.57× | |
| On Horsemanship | 1.82× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.18 |
| Extroversion | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
| Spirituality | BALANCE | 1.09 |
| Individualism | JOY | 1.09 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
See Ontology audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.