Ontology Audience in United States
Ontology has an estimated audience of 22,377,150 people in United States. 69.2% are female, 30.8% are male, average age 37.6. Top brand affinities: Milwaukee Brewers, San Diego Padres, La Liga, Pittsburgh Pirates, Atlético Madrid.
Top brand affinities include Milwaukee Brewers, San Diego Padres, La Liga, with strongest over-indexing on Milwaukee Brewers (1.91× the country average). Demographically, the Ontology audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Health · Type: Topic
Demographics of Ontology fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 37.6 |
| Estimated audience size | 22,377,150 |
Audience persona
The typical Ontology fan in United States is more female, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Milwaukee Brewers | 1.91× | Sports |
| San Diego Padres | 2.36× | Sports |
| La Liga | 1.59× | Sports |
| Pittsburgh Pirates | 1.52× | Sports |
| Atlético Madrid | 2.27× | Sports |
| Kansas City Royals | 1.53× | Sports |
| Speech recognition | 1.72× | Technology & Electronics |
| Coin Master | 1.62× | Games |
| J Balvin | 1.71× | Music & Radio |
| Tattoo removal | 1.64× | Fashion & Accessoires |
| Valencia CF | 2.27× | Sports |
| Rip Curl | 1.82× | Fashion & Accessoires |
| Moto Guzzi | 1.99× | Cars & Mobility |
| Road crew | 2.89× | Politics & Society |
| Ford Fiesta | 1.57× | Cars & Mobility |
| Wizz Air | 2.68× | Travel & Leisure |
| Piaggio | 1.84× | Cars & Mobility |
| Sevilla FC | 1.52× | Sports |
| Stade Brestois 29 | 2.32× | Sports |
| Real Sociedad | 1.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.18 |
| Extroversion | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
| Spirituality | BALANCE | 1.09 |
| Individualism | JOY | 1.09 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
See Ontology audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.