Ontology Audience in Germany
Ontology has an estimated audience of 3,065,440 people in Germany. 64.0% are female, 36.0% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Bonprix, Gute Zeiten, schlechte Zeiten, Ernsting's family, Helene Fischer.
The average Ontology fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Bonprix, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Deichmann (1.75× the country average). Demographically, the Ontology audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Ontology fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 38.2 |
| Estimated audience size | 3,065,440 |
Audience persona
The typical Ontology fan in Germany is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 683,572 | 1.02× |
| Bayern | 540,874 | 1.1× |
| Baden-Württemberg | 459,975 | 1.1× |
| Hessen | 277,815 | 1.19× |
| Niedersachsen | 277,597 | 0.93× |
| Berlin | 193,775 | 1.41× |
| Sachsen | 156,684 | 1.04× |
| Rheinland-Pfalz | 149,636 | 0.97× |
| Schleswig-Holstein | 105,262 | 0.96× |
| Hamburg | 93,998 | 1.36× |
| Brandenburg | 67,921 | 0.71× |
| Thüringen | 67,494 | 0.86× |
| Sachsen-Anhalt | 55,357 | 0.7× |
| Mecklenburg-Vorpommern | 44,205 | 0.76× |
| Bremen | 30,760 | 1.17× |
| Saarland | 26,889 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 1.75× | Shopping |
| Bonprix | 1.89× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.83× | Movies & TV |
| Ernsting's family | 2.12× | Shopping |
| Helene Fischer | 1.52× | Music & Radio |
| Tchibo | 1.65× | Shopping |
| Thomas Gottschalk | 1.77× | Movies & TV |
| Schlager music | 1.58× | Music & Radio |
| Let's Dance (German TV series) | 1.56× | Movies & TV |
| Fressnapf | 1.77× | Shopping |
| QVC | 1.66× | Movies & TV |
| Thermomix | 1.9× | Home & Garden |
| Florian Silbereisen | 1.59× | Music & Radio |
| BUNTE.de | 1.79× | Internet & Social Media |
| Children's literature | 1.54× | Literature |
| Low-carbohydrate diet | 1.53× | Food & Beverages |
| Ulla Popken | 1.58× | Fashion & Accessoires |
| Zoo | 1.57× | Kids & Family |
| Nordsee | 1.67× | Food & Beverages |
| Soap opera | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.34 |
| Extroversion | THRILL | 1.26 |
| Tradition | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Convenience Orientation | PREMIUM | 1.16 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
See Ontology audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ontology have in Germany?
Ontology has an estimated audience of 3,065,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ontology fans?
64.0% of Ontology fans are female, 36.0% are male, with an average age of 38.2 years.
Which brands do Ontology fans like most?
Ontology fans show strongest brand affinity for Deichmann (1.75×), Bonprix (1.89×), and Gute Zeiten, schlechte Zeiten (1.83×) over the country average.
Where do Ontology fans live in Germany?
Ontology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 683,572), Bayern (reach 540,874), and Baden-Württemberg (reach 459,975). These three regions account for the largest share of the active audience.
What other brands do Ontology fans also like?
Beyond Ontology itself, the audience over-indexes on Bonprix (1.89×), Gute Zeiten, schlechte Zeiten (1.83×), Ernsting's family (2.12×), and Helene Fischer (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.